Frontpage
News
Behaviours
Communities
Generations
Boomers
Gen Jones
Gen X
Millennials
Gen Z
Gen Alpha
Statistics
Trends
Macro Trends
Micro Trends
Design Directions
Sectors
Global Events
Beauty
Design
Fashion
Food & Drink
Health & Wellness
Luxury
Pop Culture & Media
Retail
Technology
Travel & Hospitality
Topics
The Synthocene Era
Artificial Intelligence
Cost of Living Crisis
Future Spaces
Gaming
Home and Family
Identities
Longevity
Metaverse
Mobility
Sustainability
Tomorrow’s Leadership
Work States
Experts & Opinion
Viewpoints
Futures 100
Webinars
Podcasts
Academy
Foresight Masterclass S1
Foresight Masterclass S2
Networking Masterclass
Reports Bank
login
All Time
Past day
Past week
Past month
Past 3 months
Past 6 months
Past year
Past 2 years
Advertising & Branding
Architecture
Beauty
Design
Drink
Fashion
Finance
Food
Health & Wellness
Luxury
Media & Entertainment
Mobility
Packaging
Retail
Scenario
Society
Sport & Leisure
Sustainability
Technology
Travel & Hospitality
Youth
Africa
Asia
Aus/Nz
Eastern Europe
Western Europe
Global
Middle East
North America
Nordics
South America
Generation Beta (Born 2024+)
Generation Alpha (born 2013–2025)
Generation Z (born 1997–2012)
Millennials (born 1981–1996)
Generation X (born 1965–1980)
Generation Jones (born 1955–1965)
Baby Boomers (born 1946–1964)
All
News
Behaviours
- Big Ideas
- Communities
- Generations
- Markets
- Statistics
Trends
- Macro Trends
- Micro Trends
- Design Directions
Academy
- Foresight Masterclass Series 1
- Foresight Masterclass Series 2
- Strategic Networking Masterclass
Experts & Opinion
- Viewpoints
- Futures 100
- Webinars
- Podcasts
Gen X
Born 1965–1980, Gen X-ers are the smallest cohort yet inherently adaptable, the ‘bridgers’ realising their digital dreams out of an analogue upbringing.
Macro Trends
Gen X Now and Next
Having long lived in the shadow of Baby Boomers and Millennials, Gen X are racing against time to make their influence felt, while juggling their care-giving and financial responsibilities
Markets
Perimenopause Care-munities
Shifting attitudes are transforming the perimenopause into a force for collective health, highlighting the life stage as interconnected with, and supported by, the communities around us
Macro Trends
The Great Wealth Transfer
Wealth ownership, distribution and the politics that influence cross-generational spending are all in flux, according to the latest findings of The Future Laboratory’s report
Micro Trends
Tech-powered Perimenopause
The femtech industry is expanding to cater for later women’s life stages, creating AI-driven solutions that will empower individuals with greater choice and transparency as they approach the perimenopause
Viewpoints
Inter-Generational Workforces
Companies that radically change the way they employ over-50s and embrace an inter-generational workforce will win the battle for workplace talent
Big Ideas
Snap Fashion scoops technology start-up funding
Snap Fashion scoops technology start-up funding
Snap Fashion
:
Decoded Fashion
:
Marks & Spencer
Big Ideas
Auto brands see future in one-seater vehicles
Auto brands see future in one-seater vehicles
Toyota
:
Audi
:
Japan
Big Ideas
Oakley moves into technology with smart goggles
Oakley moves into technology with smart goggles
Oakley
:
Goggles
:
Skiing
Big Ideas
Scientists with Midas touch change colour of gold
Scientists with Midas touch change colour of gold
Gold
:
Jewellery
:
University Of Southampton
Big Ideas
Retail Analysis: Level Shoe District luxury shoe emporium puts focus on VIC service
Retail Analysis: Level Shoe District luxury shoe emporium puts focus on VIC service
Dubai Mall
:
Dubai
:
Level Shoe District
Big Ideas
Google launches into the delivery business
Google launches into the delivery business
Google
:
E-commerce
:
Logistics
Markets
Five stand-out fashion films for autumn/winter 2012
Fashion films are changing as brands use directors with a grasp of narrative and humour to bring their collections to life.
Christian Dior
:
YouTube
:
Depeche Mode
Big Ideas
Smart mobile strategy should embrace dumb phones
Smart mobile strategy should embrace dumb phones
Facebook
:
Dumb Phones
:
Feature Phones
Big Ideas
Burger King unveils Whopping taste of nostalgia
Burger King unveils Whopping taste of nostalgia
Burger King
:
Whopper
:
Original
Big Ideas
Ikea campaign aims for greater sustainability
Ikea campaign aims for greater sustainability
Ikea
:
Furniture
:
Interiors
Big Ideas
Cardrops delivers mail straight to your vehicle
Cardrops delivers mail straight to your vehicle
Cardrops
:
Mail
:
Packages
Big Ideas
Dior renovates Milan store to double the size
Dior renovates Milan store to double the size
Dior
:
Milan
:
Flagship
Big Ideas
Next stop Mumbai for the BMW Guggenheim Lab
Next stop Mumbai for the BMW Guggenheim Lab
BMW
:
Guggenheim
:
Lab
Big Ideas
Starbucks refreshes customers via social network
Starbucks refreshes customers via social network
Starbucks
:
Social Network
:
Rewards
Big Ideas
Omni-channel retail heralds shopping revolution
Omni-channel retail heralds shopping revolution
Omni-channel
:
Phygital
:
Seamless
Big Ideas
Coca-Cola and Sanofi to launch beauty drinks
Coca-Cola and Sanofi to launch beauty drinks
Coca-Cola
:
Sanofi
:
Drinks
Big Ideas
Retail Analysis: Woolworths Food’s worlds of merchandising
Retail Analysis: Woolworths Food’s worlds of merchandising
Woolworths
:
Department Store
:
Johannasberg
Big Ideas
Huawei builds its smartphone brand worldwide
Huawei builds its smartphone brand worldwide
Mobile
:
Smart Phone
:
Huawei
Big Ideas
New design makes eBay look more Pinteresting
New design makes eBay look more Pinteresting
EBay
:
Pinterest
:
E-commerce
Big Ideas
Screen star: Social tv takes off in Europe
Screen star: Social tv takes off in Europe
Tv
:
Social Media
:
Programming
VIEW MORE
You have
3 free News articles
remaining. Sign up to LS:N Global to get unlimited access to all articles.
BECOME A MEMBER
SIGN IN
:strip_exif():strip_icc()/filestorage/images/120963/pexels-centre-for-ageing-better-17153148.jpg)
:strip_exif():strip_icc()/filestorage/images/114194/310552353-8219191654819267-1334076212263171830-n.jpg)
:strip_exif():strip_icc()/filestorage/images/119615/microsoftteams-image-2.png)
:strip_exif():strip_icc()/filestorage/images/113955/1.png)
:strip_exif():strip_icc()/filestorage/images/121013/pexels-cottonbro-studio-5971250.jpg)
:strip_exif():strip_icc()/201211%2F6611%2Fsection_thumb%2FScreen_shot_2012-11-05_at_15.52.48.png)
:strip_exif():strip_icc()/201211%2F6607%2Fimage%2Fha-mo1.jpg)
:strip_exif():strip_icc()/201211%2F6610%2Fhomepage_image%2FScreen_shot_2012-11-05_at_14.47.45.png)
:strip_exif():strip_icc()/201211%2F6603%2Fimage%2F1_-_Gold_substrate_highres.jpg)
:strip_exif():strip_icc()/201211%2F6608%2Fimage%2Flevel_interiors9815.jpg)
:strip_exif():strip_icc()/201210%2F6589%2Fhomepage_image%2FV2mail_logo_rgb_web.png){kind=logo}
:strip_exif():strip_icc()/201210%2F6578%2Fsection_thumb%2FScreen_shot_2012-10-30_at_1.23.44_PM.png)
:strip_exif():strip_icc()/201210%2F6586%2Fhomepage_image%2F6389333235_0224dc1afc_b.jpg)
:strip_exif():strip_icc()/filestorage/images/15563/generation_i_video_preview.jpg)
:strip_exif():strip_icc()/201210%2F6573%2Fhomepage_image%2FScreen_shot_2012-10-29_at_13.40.47.png)
:strip_exif():strip_icc()/201210%2F6563%2Fsection_thumb%2FCardrops-1.jpeg)
:strip_exif():strip_icc()/201210%2F6568%2Fimage%2Fmilan_image3.jpg)
:strip_exif():strip_icc()/201210%2F6557%2Fimage%2FP90106231_highRes.jpg)
:strip_exif():strip_icc()/201210%2F6560%2Fhomepage_image%2FHome.jpg)
:strip_exif():strip_icc()/201210%2F6549%2Fhomepage_image%2FHOMEScreen_shot_2012-10-24_at_15.52.40.png)
:strip_exif():strip_icc()/201210%2F6529%2Fhomepage_image%2FHOME1137017.jpg)
:strip_exif():strip_icc()/201210%2F6527%2Fimage%2FUnknown.png)
:strip_exif():strip_icc()/201210%2F6505%2Fhomepage_image%2FScreen_shot_2012-10-16_at_17.28.38.png)
:strip_exif():strip_icc()/201210%2F6481%2Fhomepage_image%2FScreen_shot_2012-10-11_at_17.24.07.png)
:strip_exif():strip_icc()/201210%2F6489%2Fhomepage_image%2FHOMEScreen_shot_2012-10-12_at_18.12.00.png)