Gen Jones

Born 1955–1965 and known as the ‘lost’ generation, this cohort lack Boomer optimism, shaped instead by the economic and social strife of the 1970s.

Burger King unveils Whopping taste of nostalgia

Big Ideas

Burger King unveils Whopping taste of nostalgia

Burger King unveils Whopping taste of nostalgia
Burger King : Whopper : Original
Ikea campaign aims for greater sustainability

Big Ideas

Ikea campaign aims for greater sustainability

Ikea campaign aims for greater sustainability
Ikea : Furniture : Interiors
Dior renovates Milan store to double the size

Big Ideas

Dior renovates Milan store to double the size

Dior renovates Milan store to double the size
Dior : Milan : Flagship
Next stop Mumbai for the BMW Guggenheim Lab

Big Ideas

Next stop Mumbai for the BMW Guggenheim Lab

Next stop Mumbai for the BMW Guggenheim Lab
BMW : Guggenheim : Lab
Starbucks refreshes customers via social network

Big Ideas

Starbucks refreshes customers via social network

Starbucks refreshes customers via social network
Starbucks : Social Network : Rewards
Retail Analysis: Woolworths Food’s worlds of merchandising

Big Ideas

Retail Analysis: Woolworths Food’s worlds of merchandising

Retail Analysis: Woolworths Food’s worlds of merchandising
Woolworths : Department Store : Johannasberg
Retail analysis: M&S Cheshire Oaks, multi-channel flagship store

Big Ideas

Retail analysis: M&S Cheshire Oaks, multi-channel flagship store

Retail analysis: M&S Cheshire Oaks, multi-channel flagship store
Marks & Spencer : Cheshire Oaks : Omnichannel
Rest of World NEA

Communities

Rest of World NEA

From the slums of Mumbai to the affluent Mexican city of San Luis Potosí, the New Emerging Affluents (NEAs) are aspiring consumers eager ...
China : Unilver : Billion
Brazil’s New Emerging Affluents

Communities

Brazil’s New Emerging Affluents

Hard-working, fun-loving, mall-shopping and quality-conscious, Brazil’s New Emerging Affluents are getting the most out of their economy’...
Brazil : São Paulo : Facebook
Johnnie Walker campaign targets Hispanic men

Big Ideas

Johnnie Walker campaign targets Hispanic men

Johnnie Walker campaign targets Hispanic men
Jonnie Walker : Whisky : Bourban
Goodyear tests self-inflating tyre technology

Big Ideas

Goodyear tests self-inflating tyre technology

Goodyear tests self-inflating tyre technology
Goodyear : Self-Inflating : Tyre
Nissan takes Datsun brand into emerging markets

Big Ideas

Nissan takes Datsun brand into emerging markets

Nissan takes Datsun brand into emerging markets
Nissan : Volkswagen : Datsun
Aldi benefits as UK shoppers tighten their belts

Big Ideas

Aldi benefits as UK shoppers tighten their belts

Aldi benefits as UK shoppers tighten their belts
Aldi : Asda : Morrisons
Crowdfunding model to build Colombian skyscraper

Big Ideas

Crowdfunding model to build Colombian skyscraper

Crowdfunding model to build Colombian skyscraper
BD Bacatá : Colombia : Skyscraper
Stage is set for investment in Indian retail

Big Ideas

Stage is set for investment in Indian retail

Stage is set for investment in Indian retail
India : Supermarkets : Groceries
ColaLife campaign takes medical aid further

Big Ideas

ColaLife campaign takes medical aid further

ColaLife campaign takes medical aid further
Coca-Cola : Medical : Packaging
New brand signals Chinese push for Estée Lauder

Big Ideas

New brand signals Chinese push for Estée Lauder

New brand signals Chinese push for Estée Lauder
Osaio : Estée Lauder : China
M&S in international expansion and online drive

Big Ideas

M&S in international expansion and online drive

M&S in international expansion and online drive
M&S : France : Russia
Luxury auto brands expand into western China

Big Ideas

Luxury auto brands expand into western China

Luxury auto brands expand into western China
Chengdu : China : Cars
Bricks, clicks and omni-channel: It must be the World Retail Congress

Big Ideas

Bricks, clicks and omni-channel: It must be the World Retail Congress

Bricks, clicks and omni-channel: It must be the World Retail Congress
World Retail Congress : Omnichannel : Centrica
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