Gen Jones

Born 1955–1965 and known as the ‘lost’ generation, this cohort lack Boomer optimism, shaped instead by the economic and social strife of the 1970s.

The ageing consumer

Viewpoints

The ageing consumer

Claire Nuttall, Founding Partner of Thrive Unlimited, on the opportunities ageing consumers present for food and drink brands.
Ageing : Old : Nutrition
Private-jet company makes luxury budget

Big Ideas

Private-jet company makes luxury budget

Wijet is a pared-back private-jet airline
Luxury Travel : No Frills Affluents : Private Jets
Hangover doctor service is launched in New York

Big Ideas

Hangover doctor service is launched in New York

Traditional cures for hangovers range from drinking a concoction of raw egg and Worcestershire sauce to taking a long shower followed by lots of bl...
IV Doctor : Hangover : Medicine
PillPack prescribes a different pharmacy model

Big Ideas

PillPack prescribes a different pharmacy model

PillPack promises to reduce the inconvenience and complications for regular pharmacy-goers by removing the physical pharmacy altogether and followi...
Health : Wellness : PillPack
Latest Premium YSL beauty product embraces older skin

Big Ideas

Latest Premium YSL beauty product embraces older skin

Latest Premium YSL beauty product embraces older skin
Skincare : Amortality : Luxury Beauty
Report: Luxury consumer base to expand and fragment

Big Ideas

Report: Luxury consumer base to expand and fragment

Report: Luxury consumer base to expand and fragment
Bain & Co : Luxury : Boomers
CES: Device predicts falls in older people

Big Ideas

CES: Device predicts falls in older people

CES 2014: Device predicts falls in older people.
CES : Veristride : Insoles
UK over-50s embrace their olderpreneurial spirit

Big Ideas

UK over-50s embrace their olderpreneurial spirit

UK over-50s embrace their olderpreneurial spirit
Amortals : Boomers : Older People
Tokyo Motor Show 2013 Review

Big Ideas

Tokyo Motor Show 2013 Review

Electric unicycles, steerable wheel-less pods controlled by driver body movement and interiors upholstered in Japanese selvedge denim were just som...
Cars : Gordon Murray Design : Daihatsu
Best Buy commercial targets aunts

Big Ideas

Best Buy commercial targets aunts

Best Buy commercial targets aunts.
Blog : Savvy Auntie : No Kids
Amortals

Communities

Amortals

As they approach, or even sail past the traditional age for retirement, some Boomer and Generation Jones men are refusing to slow down. I...
Bleisure : Catherine Mayer : Anti-Aging
Menswear brands open shops with stories to tell

Big Ideas

Menswear brands open shops with stories to tell

A retail analysis of the latest menswear stores opening that appeal to the Re-Con Man.
J Crew : Lamb's Conduit Street : Aether
Men's media market

Markets

Men's media market

In a turbulent time for the men’s magazines sector, a raft of independently published man-zines offers a glimpse of the future.
Publishing : The Green Socer Journal : Hello Mr
Womenomics retail: how to appeal to the fairer sex

Markets

Womenomics retail: how to appeal to the fairer sex

Sensory spaces and experiential shopping zones are increasingly a focus for retail brands and designers looking to appeal to female consumers.
Experiential : Holistic Retail : Sensory Spaces
Over-45s take largest share of UK cinema audiences

Big Ideas

Over-45s take largest share of UK cinema audiences

Over-45s take largest share of UK cinema audiences
Film : UK Cinema Statistics : Picturehouse
Single-father households increase ninefold in US

Big Ideas

Single-father households increase ninefold in US

Single-father households increase ninefold in US
Education : Single Fathers : Single Parents
Almost one-third of Britons would pay to fly child-free

Big Ideas

Almost one-third of Britons would pay to fly child-free

Almost one-third of Britons would pay to fly child-free
Travel : Cabin Crew : Premium Travel
Eyedrop bottle adds sparkle with luxury design

Big Ideas

Eyedrop bottle adds sparkle with luxury design

Eyedrop bottle adds sparkle with luxury design
Eyedrops : Anti-ageing : Stress
Chinese luxurians

Markets

Chinese luxurians

Amid rumours of a slowdown in the national economy, the luxury market in China is in rude good health. By 2015, China’s consumers will account for ...
China : McKinsey : HNWIs
Brazilian luxurians

Markets

Brazilian luxurians

Promotion to the Premier League of luxury beckons for Brazil as it prepares to host the 2014 World Cup and the 2016 Olympic Games.
Brazil : 2014 World Cup : 2016 Olympics
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