Gen Jones

Born 1955–1965 and known as the ‘lost’ generation, this cohort lack Boomer optimism, shaped instead by the economic and social strife of the 1970s.

Boomers Now and Next

There is an upcoming milestone in the Boomers’ generational journey. By 2030 they will all have reached the average Western retirement age of 65, supercharging a wider re-assessment of later life purpose along the way

Markets

Perimenopause Care-munities

Shifting attitudes are transforming the perimenopause into a force for collective health, highlighting the life stage as interconnected with, and supported by, the communities around us

Micro Trends

She is Mother

Talented women over 60 are finally getting their flowers and making more money than in their 20s in Hollywood, in modelling and on TikTok

Macro Trends

The Great Wealth Transfer

Wealth ownership, distribution and the politics that influence cross-generational spending are all in flux, according to the latest findings of The Future Laboratory’s report

Markets

Grandpeers Market

In a mindset shift among older consumers, grandparents are becoming grandpeers, sharing platforms with their grandchildren and keen to collaborate

Big Ideas

Demand for suites at record high in luxury hotels

Luxury hotel guests increasingly require suites, and hospitality brands are rushing to provide them.

Macro Trends

The Flat Age Society

Something exciting is in the air. Forget everything you thought about being old, or age, even. In the society of the future, age isn’t just a num...

Baby Boomers : Age : Agelessness

Big Ideas

Luxury Technology Show New York

At the inaugural Luxury Technology Show at the Metropolitan Pavilion in Manhattan earlier this month the luxury category was broadened out to inc...

New York : Cycling : Cycle

Viewpoints

In the Tomorrow Store, less is increasingly more

With the lure of the virtual wallet keeping consumers glued to their phones, the menacing power of the mega-systems and drone deliveries soon to ...

Stores : Shops : Visual Merchandising

Viewpoints

The ageing consumer

Claire Nuttall, Founding Partner of Thrive Unlimited, on the opportunities ageing consumers present for food and drink brands.

Ageing : Old : Nutrition

Big Ideas

Private-jet company makes luxury budget

Wijet is a pared-back private-jet airline

Luxury Travel : No Frills Affluents : Private Jets

Big Ideas

Hangover doctor service is launched in New York

Traditional cures for hangovers range from drinking a concoction of raw egg and Worcestershire sauce to taking a long shower followed by lots of bl...

IV Doctor : Hangover : Medicine

Big Ideas

PillPack prescribes a different pharmacy model

PillPack promises to reduce the inconvenience and complications for regular pharmacy-goers by removing the physical pharmacy altogether and followi...

Health : Wellness : PillPack

Big Ideas

Latest Premium YSL beauty product embraces older skin

Skincare : Amortality : Luxury Beauty

Big Ideas

Report: Luxury consumer base to expand and fragment

Bain & Co : Luxury : Boomers

Big Ideas

CES: Device predicts falls in older people

CES 2014: Device predicts falls in older people.

CES : Veristride : Insoles

Big Ideas

UK over-50s embrace their olderpreneurial spirit

Amortals : Boomers : Older People

Big Ideas

Tokyo Motor Show 2013 Review

Electric unicycles, steerable wheel-less pods controlled by driver body movement and interiors upholstered in Japanese selvedge denim were just som...

Cars : Gordon Murray Design : Daihatsu

Big Ideas

Best Buy commercial targets aunts

Best Buy commercial targets aunts.

Blog : Savvy Auntie : No Kids

Communities

Amortals

As they approach, or even sail past the traditional age for retirement, some Boomer and Generation Jones men are refusing to slow down. I...

Bleisure : Catherine Mayer : Anti-Aging

Big Ideas

Menswear brands open shops with stories to tell

A retail analysis of the latest menswear stores opening that appeal to the Re-Con Man.

J Crew : Lamb's Conduit Street : Aether

Markets

Men's media market

In a turbulent time for the men’s magazines sector, a raft of independently published man-zines offers a glimpse of the future.

Publishing : The Green Socer Journal : Hello Mr

Markets

Womenomics retail: how to appeal to the fairer sex

Sensory spaces and experiential shopping zones are increasingly a focus for retail brands and designers looking to appeal to female consumers.

Experiential : Holistic Retail : Sensory Spaces

Big Ideas

Over-45s take largest share of UK cinema audiences

Film : UK Cinema Statistics : Picturehouse

Big Ideas

Single-father households increase ninefold in US

Education : Single Fathers : Single Parents

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