Gen Alpha

Born 2013–2025 and wise beyond their years, this generation will be defined by their productivity and dedication to change.

Alphas Now and Next

This is the first generation to be born entirely in the 21st century, and many of the technologies, careers and crises that will define and shape the lives of Gen Alpha are yet to exist

Micro Trends

AI Edu-play-tion

Meet the innovators using generative artificial intelligence to re-imagine screen-free educational play time for children

Markets

Kids’ Snack Market

Functional ingredients, re-imagined childhood classics and gastro gaming innovations are shaping the future of the kids’ snack aisle

Markets

Teens, Tech and Tapping Out

The unprecedented teen mental health crisis may be inspiring a grassroots movement of activist parents looking to change youngsters’ relationships with their smartphones

Markets

Kidswear Market

Following in the global fashion market’s footsteps, the children’s section is becoming more agile and eco-conscious

Big Ideas

New digital science game emphasises deep learning and sophisticated game play

California start-up Galxyz is rethinking the online science learning game for Generation I.

Galxyz : Education : Gaming

Viewpoints

Andrew Scott: Get ready for a nation of 100-year-olds

The hundred-year lifespan is becoming common, says Andrew Scott, professor of economics at London Business School.

Hundred Year Thinking : Demography : Stanford

Big Ideas

US start-up Sproutling to sell wearable baby monitor

The Sproutling Baby Monitor will use infant-friendly wearable technology to track babies’ wellbeing.

Sproutling Baby Monitor : Wearable Technology : Smartphone

Viewpoints

Bea Appleby: We need feminism for boys too

Boys don’t cry. Really? It’s not just girls who feel gender pressure, says the editor of pre-teen magazine Girl Talk.

Tiny Tot Feminism : Re-Con Man : Girl Talk

Big Ideas

New app offers Instagram-like experience for children

Mobile app PopJam by British developer Mind Candy is being pitched as a safe creative community for kids.

Mind Candy : PopJam : Mobile Apps

Big Ideas

Young children expected to be key to Netflix growth

Netflix’s stock is on the rise, and with it predictions that children will be its next target demographic for growth.

Generation I : Gen I : Netflix

Big Ideas

P&G ad campaign explores phrase ‘like a girl’

The campaign for female hygiene brand Always films people describing what the phrase 'like a girl' means to them.

Tiny Tot Feminism : Proctor & Gamble : Always

Big Ideas

Mattel remains unapologetic with launch of Entrepreneur Barbie

Doll-maker Mattell has launched a new career for Barbie – as an entrepreneur.

Tiny Tot Feminism : Barbie : Melissa Wardy

Big Ideas

Stanford travels in time to 2100 to look at the future of education

A Stanford University project examines what education might be like in the year 2100.

Education : Stanford University : D:school

Markets

Endless Aisles

Retailers are introducing virtual shelves and shoppable walls in physical retail spaces.

Sony : Digital Store Front : Kate Spade

Viewpoints

Melissa Atkins Wardy: Redefine Girly, Please

Author Melissa Atkins Wardy on why brands need to rethink their messages to young girls.

Tiny Tot Feminism : Feminism : Girls

Micro Trends

Tiny Tot Feminism

Despite the stereotypes, little girls are not just interested in the colour pink and princesses. As this becomes increasingly apparent, more progre...

Feminism : Girls : Gender

Big Ideas

Adventure game teaches social and emotional skills

A new iPad game combines emotional learning and play

Digital Natives : IPad Games : Education

Big Ideas

CES: Parrot creates a buzz with new MiniDrone

CES 2014: Parrot creates a buzz with new MiniDrone.

CES : Parrot : MiniDrone

Micro Trends

Fly-and-Flop Philanthropy

Traditionally, luxury travel has been about comfort and indulgence, but no longer.

International Travel Luxury Market : Iltm : Banyan Tree Hotels & Resorts

Big Ideas

CES: Phone gives Gen I a safe intro to tech

CES 2014: Phone gives Gen I a safe intro to tech.

Kurio : Smartphone : CES

Design Directions

GoldieBlox

An advertisement reaches across the great toy gender divide, lighting up discussion around how we shape the interests of society’s youngest membe...

GoldieBlox : Tiny Tot Feminism : Feminism

Big Ideas

Forest kindergartens take off around the world

Forest kindergartens take off around the world.

School : Waldkindergärtens : Project Wild Thing

Big Ideas

iPad makes debut on kids' festive wish lists

iPad makes debut on kids’ festive wish lists

Interactive : National Retail Federation : Xbox

Big Ideas

Children's television show debuts on tablets

Children’s television show debuts on tablets

Television : Broadcast : Tv

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