Gen Alpha

Born 2013–2025 and wise beyond their years, this generation will be defined by their productivity and dedication to change.

Alphas Now and Next

This is the first generation to be born entirely in the 21st century, and many of the technologies, careers and crises that will define and shape the lives of Gen Alpha are yet to exist

Micro Trends

AI Edu-play-tion

Meet the innovators using generative artificial intelligence to re-imagine screen-free educational play time for children

Markets

Kids’ Snack Market

Functional ingredients, re-imagined childhood classics and gastro gaming innovations are shaping the future of the kids’ snack aisle

Markets

Teens, Tech and Tapping Out

The unprecedented teen mental health crisis may be inspiring a grassroots movement of activist parents looking to change youngsters’ relationships with their smartphones

Markets

Kidswear Market

Following in the global fashion market’s footsteps, the children’s section is becoming more agile and eco-conscious

Viewpoints

Paulo Barcelos: Kids Hack Day

Why adults need to embrace the idea of play in their work and daily lives.

Kids Hack Day : Gen Viz : Internet Age Media

Big Ideas

Breathless in Beijing

China – The health risks of airborne pollution are driving increased sales of air purifiers among Chinese consumers.

Air Pollution : China : Air Purifiers

Viewpoints

Julia Cordray: Online Identity

The Peeple co-founder on the need for cast-iron digital identities.

Peeple : Julia Cordray : Online Identity

Big Ideas

Unglue yourself

UK – Glued is an app that gamifies digital downtime for the family.

Device Addiction : Digital Detox : New Sublimity

Big Ideas

Sugar crash

Europe – Reducing sugar intake is a key concern among Europeans, according to a new survey by inulin producer Sensus.

Sensus : Sugar : Artificial Sweetener

Viewpoints

Nic Yeeles: YouTube endorsements

The CEO and founder of Peg on the opportunities and pitfalls of YouTube star brand endorsements.

Nic Yeeles : Peg : Youtube

Big Ideas

Finders keepers

London – Start-up accelerator Founders Factory is using artificial intelligence to identify potential entrepreneurs.

Founders Factory : Tom Bowles : Entrepreneurialism

Big Ideas

Seeking diversity

US – Parents spend more on brands that feature realistic families in their ad campaigns, according to BabyCenter.

BabyCenter : Johnson & Johnson : All In Advertising

Big Ideas

Know by heart

California – Schools are introducing social-emotional learning initiatives to assess the role of emotional intelligence in education.

The E-motional Economy : Education : San Francisco

Communities

Kidpreneurs

Ambitious and fearless, this subset of Generation Z knows exactly what they want in life and are willing to work in order to get it.

Kidpreneurs : The Junior Atelier : The Chief Lemonade Officer

Big Ideas

Online viewers

UK – A Childwise 2016 television survey proves that children choose YouTube and Netflix over broadcast programming.

YouTube Generation : Netflix : Gen I

Big Ideas

A light fry

London – A new chicken shop in Tottenham is using fried chicken in a paradoxical twist to persuade the community to eat more healthily.

Fried Chicken : Fast Food : High-low Dining

Big Ideas

Joined-up clothing

Seattle – Say Kids is a new membership-based clothing label for children that is sold at 0% mark-up.

Say Kids : Childrenswear : Seattle

Big Ideas

Rfrsh yourself

São Paulo – Soft drink brand Sprite and Brazilian ad agency CUBOCC’s RFRSH na Lata Snapchat campaign creates connections between fans of the fizzy ...

Sprite : Snapchat : Generation Z

Design Directions

The Incredible Intergalactic Journey Home

Online publisher Lost My Name is back with its most ambitious personalised picture book to date.

Personalisation : Books : Picture Book

Micro Trends

Growth Products

Designers are developing modular products that can be adjusted to grow along with you.

Lapka : Project Ara : The Shoe That Grows

Big Ideas

The smart toy that uses IBM Watson to power its thinking

CogniToys is a new brand of internet-connected smart toys that can hold intelligent conversations with a child, and adapt and grow as the child does.

IBM Watson : Toys : Gen I

Micro Trends

Real Talk

A beauty movement is under way, one that celebrates beauty in its natural form but equally embraces that wearing make-up isn’t a frivolous or silly...

Glossier : Sali Hughes : Pretty Honest

Big Ideas

Google to create child-friendly versions of leading services

Video platform YouTube and browser Chrome are among products to be given the child-friendly treatment in 2015.

Google : Generation I : Coder Kids

Big Ideas

Survey finds teenage girls have lowest self-esteem for seven years

A new survey reveals that young people’s confidence is at an all-time low.

Schools Health Education Unit : Low Self-esteem : Generation D

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