Gen Alpha

Born 2013–2025 and wise beyond their years, this generation will be defined by their productivity and dedication to change.

Alphas Now and Next

This is the first generation to be born entirely in the 21st century, and many of the technologies, careers and crises that will define and shape the lives of Gen Alpha are yet to exist

Micro Trends

AI Edu-play-tion

Meet the innovators using generative artificial intelligence to re-imagine screen-free educational play time for children

Markets

Kids’ Snack Market

Functional ingredients, re-imagined childhood classics and gastro gaming innovations are shaping the future of the kids’ snack aisle

Markets

Teens, Tech and Tapping Out

The unprecedented teen mental health crisis may be inspiring a grassroots movement of activist parents looking to change youngsters’ relationships with their smartphones

Markets

Kidswear Market

Following in the global fashion market’s footsteps, the children’s section is becoming more agile and eco-conscious

Markets

Nordic Market report

The Nordic region’s prosperous countries are often held up as role models for the rest of the world. Their taxes may be high, but they are also cha...

Scandinavia : Norway : Sweden

Big Ideas

US Generation I kids influence what parents buy

Television : Tv : Advice

Micro Trends

I-tail

For Generation I kids, who were born after 2002, retail – if not in their hands or their pockets at all times – will be experiential, immersive and...

Tomorrow Store : Immersive : Experiential

Micro Trends

Coder Culture

A global movement is giving Generation I kids the knowledge they need to refashion the digital world as they want it.

Coding : IT : Digital Natives

Macro Trends

Generation I

You type, they swipe. You click, they tap. You customise the template, they code their own. Born after 2002, today’s digital natives are demanding ...

Gen I : Kids : Digital Natives

Design Directions

Royal London Hospital

An odd box of toys and a few wooden blocks are often all that can be found in a hospital play area. But The Royal London Children’s Hospital is an ...

Wiggle : Woodland : Hyper-real

Viewpoints

Thomas Ugo Ermacora : Creating sound through gestures

Clear Village founder Thomas Ugo Ermacora talks about creating sound through gestures.

Wearable Technology : Clear Village : Thomas Ugo Ermacora

Markets

Generation I Tablets

In the UK, 9.8m consumers used a tablet device to access the internet in 2012, an increase of 140% compared with the previous year, according to re...

EMarketer : Tablets : Vodafone

Viewpoints

Camilla Bottke : Hackable robots

Lego Mindstorms senior marketing manager Camilla Bottke talks about hackable robots.

Lego Mindstorms : Hackable : Robot

Big Ideas

Generation I will shake up the education system

India : Classroom : Phone

Design Directions

Lego Mindstorms EV3

Children’s lives have changed dramatically since Lego first released Mindstorms, its build-your-own robot kit, in 1998. They have less free ti...

Robots : Generation D : Children

Big Ideas

Chinese e-tailer opens augmented reality store

Yihaodian has opened an augmented reality store in Beijing.

China : E-commerce : Yihaodian

Big Ideas

Online consumers boost Chinese games market

China : Gaming : Mobile

Big Ideas

CES: Device rewards active kids with digital content

CES : Geopalz : Ibitz

Big Ideas

CES: PaperTab heralds a new age of flexible computing

CES : PaperTab : Flexible Computing

Big Ideas

Digital natives appreciate forgetful messaging apps

Facebook : Poke : SnapChat

Design Directions

Clouds Over Cuba

There are more than two sides to every story. Now with the variety of media platforms to choose from, storytelling can be richer, and break away fr...

Mobile : Smartphone : Transmedia

Design Directions

Energy Flow by FIELD

As more people consume media on digital devices, storytelling itself is changing. Energy Flow, a non-linear film from London digital art and design...

Interactive : Non-linear : Generation I

Big Ideas

US retailers change focus as dads hit the shops

Cone Communications : Fathers : Sears

Big Ideas

Harrods targets tweens in social gaming venture

Harrods : Stardoll : Chloé

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