Frontpage
News
Behaviours
Communities
Generations
Boomers
Gen Jones
Gen X
Millennials
Gen Z
Gen Alpha
Statistics
Trends
Macro Trends
Micro Trends
Design Directions
Sectors
Global Events
Beauty
Design
Fashion
Food & Drink
Health & Wellness
Luxury
Pop Culture & Media
Retail
Technology
Travel & Hospitality
Topics
The Synthocene Era
Artificial Intelligence
Cost of Living Crisis
Future Spaces
Gaming
Home and Family
Identities
Longevity
Metaverse
Mobility
Sustainability
Tomorrow’s Leadership
Work States
Experts & Opinion
Viewpoints
Futures 100
Webinars
Podcasts
Reports Bank
login
All Time
Past day
Past week
Past month
Past 3 months
Past 6 months
Past year
Past 2 years
Advertising & Branding
Architecture
Beauty
Design
Drink
Fashion
Finance
Food
Health & Wellness
Luxury
Media & Entertainment
Mobility
Packaging
Retail
Scenario
Society
Sport & Leisure
Sustainability
Technology
Travel & Hospitality
Youth
Africa
Asia
Aus/Nz
Eastern Europe
Western Europe
Global
Middle East
North America
Nordics
South America
Generation Beta (Born 2024+)
Generation Alpha (born 2013–2025)
Generation Z (born 1997–2012)
Millennials (born 1981–1996)
Generation X (born 1965–1980)
Generation Jones (born 1955–1965)
Baby Boomers (born 1946–1964)
All
News
Behaviours
- Big Ideas
- Communities
- Generations
- Markets
- Statistics
Trends
- Macro Trends
- Micro Trends
- Design Directions
Experts & Opinion
- Viewpoints
- Futures 100
- Webinars
- Podcasts
Gen Alpha
Born 2013–2025 and wise beyond their years, this generation will be defined by their productivity and dedication to change.
Macro Trends
Alphas Now and Next
This is the first generation to be born entirely in the 21st century, and many of the technologies, careers and crises that will define and shape the lives of Gen Alpha are yet to exist
Micro Trends
AI Edu-play-tion
Meet the innovators using generative artificial intelligence to re-imagine screen-free educational play time for children
Markets
Kids’ Snack Market
Functional ingredients, re-imagined childhood classics and gastro gaming innovations are shaping the future of the kids’ snack aisle
Markets
Teens, Tech and Tapping Out
The unprecedented teen mental health crisis may be inspiring a grassroots movement of activist parents looking to change youngsters’ relationships with their smartphones
Markets
Kidswear Market
Following in the global fashion market’s footsteps, the children’s section is becoming more agile and eco-conscious
Big Ideas
Husky Chat channels the 90s with a social twist
Husky Chat channels the 90s with a social twist
Husky Chat
:
Internet
:
Chat
Big Ideas
Disney promotion redefines the princess image
Disney promotion redefines the princess image
Disney
:
Princess
:
Girls
Big Ideas
Tablet users are more engaged than PC users
Tablet users are more engaged than PC users
Tablets
:
Engaged
:
Couch-Commerce
Big Ideas
Nike highlights decline in children's exercise
Nike highlights decline in children’s exercise
Nike
:
Clinton Global Initiative
:
Designed To Move
Big Ideas
Square Enix puts game catalogue online for free
Square Enix puts game catalogue online for free
Square Enix
:
Gaming
:
Video
Big Ideas
YouTube up-ends traditional hit-making machine
YouTube up-ends traditional hit-making machine
Tv
:
MTV
:
YouTube
Big Ideas
Android increases its lead over Apple’s iOS
Android increases its lead over Apple’s iOS
Android
:
Apple
:
Google
Big Ideas
Flexible battery ushers in new electronics era
Flexible battery ushers in new electronics era
Flexible
:
Film
:
Battery
Big Ideas
Asian consumers invest heavily in private tuition
Asian consumers invest heavily in private tuition
China
:
Tutoring
:
Shadow
Big Ideas
Facebook app blurs images for improved privacy
Facebook app blurs images for improved privacy
Social
:
Protection
:
App
Big Ideas
Tween make-up brand harnesses social selling
Tween make-up brand harnesses social selling
Eyedoll Chatter
:
App
:
Personalised
Big Ideas
Tumblr could overtake blogs in online searches
Tumblr could overtake blogs in online searches
Tumblr
:
Search
:
Google
Big Ideas
Moshi Monsters sing to Generation D's tune
Moshi Monsters sing to Generation D’s tune
Moshi Monsters
:
Mind Candy
:
Music Rox!
Big Ideas
Zynga plays away from Facebook with new site
Zynga plays away from Facebook with new site
Zynga
:
Facebook
:
Gaming
Big Ideas
Voice-enabled searches will drive m-commerce
Voice-enabled searches will drive m-commerce
Google
:
Search
:
Voice
Big Ideas
Raspberry Pi opens up computing to children
Raspberry Pi opens up computing to children
Raspberry Pi
:
Coding
:
Computing
Markets
Luxury market invests in ‘mini-me’ kidswear
Global – Luxury brands are banking on HNWI customers shopping for their children to boost post-recession sales. A host of new designerwear co...
HNWIs
:
Childrenswear
:
NPD Group
Big Ideas
Celebrity cereal additions pop up on Twitter
Celebrity cereal additions pop up on Twitter
Totes Amazeballs
:
Kellogs
:
Cereal
Big Ideas
Film reflects potential of glass technology
Film reflects potential of glass technology
Touch-screen
:
Digital Futures
:
Tv
Big Ideas
Tool predicts behaviour by studying media usage
Tool predicts behaviour by studying media usage
MIT Media Lab
:
Human Dynamics Laboratory
:
Logic
VIEW MORE
You have
3 free News articles
remaining. Sign up to LS:N Global to get unlimited access to all articles.
BECOME A MEMBER
SIGN IN
:strip_exif():strip_icc()/filestorage/images/121141/9068-13-404.jpg)
:strip_exif():strip_icc()/filestorage/images/119857/2-my-first-ai-education-wang-soderstrom-copy.jpg)
:strip_exif():strip_icc()/filestorage/images/119303/family-shoot-test-natasha-pfingst-0523-8-2.png)
:strip_exif():strip_icc()/filestorage/images/122755/3.png)
:strip_exif():strip_icc()/filestorage/images/116407/07-or-collective-art-direction-best-design-agency-london-fashion-branding.jpg)
:strip_exif():strip_icc()/201210%2F6492%2Fhomepage_image%2F188041_217552961688457_1225012923_n.jpg)
:strip_exif():strip_icc()/201210%2F6476%2Fhomepage_image%2FScreen_shot_2012-10-09_at_18.01.28.png)
:strip_exif():strip_icc()/201210%2F6472%2Fimage%2FRGBApple_ipad.jpg)
:strip_exif():strip_icc()/201210%2F6426%2Fsection_thumb%2FHOMEScreen_shot_2012-10-02_at_18.11.19.png)
:strip_exif():strip_icc()/201208%2F6254%2Fhomepage_image%2FScreen_shot_2012-08-31_at_12.28.57.png)
:strip_exif():strip_icc()/201208%2F6247%2Fhomepage_image%2Fthe_big_shots_-_carly_rae_jepsen_-_call_me_maybe.jpg)
:strip_exif():strip_icc()/201208%2F6218%2Fhomepage_image%2FHTC_OneHOME.jpg)
:strip_exif():strip_icc()/201208%2F6155%2Fhomepage_image%2FFlexible%2520battery.jpeg)
:strip_exif():strip_icc()/201208%2F6144%2Fsection_thumb%2FHOMEScreen_shot_2012-08-07_at_17.51.15.png)
:strip_exif():strip_icc()/201208%2F6147%2Fhomepage_image%2FBLUR486597_10150929874016184_796168902_n-1.jpg)
:strip_exif():strip_icc()/201207%2F5977%2Fimage%2FEyeDoll.jpg)
:strip_exif():strip_icc()/201204%2F5628%2Fhomepage_image%2FJamJars2thumb.jpg)
:strip_exif():strip_icc()/201203%2F5434%2Fimage%2FMoshi-Album-Cover-v9_thumb.jpg)
:strip_exif():strip_icc()/201203%2F5427%2Fsection_thumb%2FCityVille_on_Zynga.com_thumb.png)
:strip_exif():strip_icc()/201203%2F5411%2Fhomepage_image%2FStatHome.png)
:strip_exif():strip_icc()/201203%2F5336%2Fsection_thumb%2FRaspberry_Pi_by_the_Raspberry_Pi_Foundation_home.jpg)
:strip_exif():strip_icc()/201202%2F5312%2Fsection_thumb%2FPetite_Tea_Party_by_Lanvin%2C_Paris_4.jpg)
:strip_exif():strip_icc()/201202%2F5291%2Fsection_thumb%2FTotes_Amazeballs_home.jpg)
:strip_exif():strip_icc()/201202%2F5264%2Fsection_thumb%2FA_day_made_of_Glass_2_by_Corning_home.png)
:strip_exif():strip_icc()/201202%2F5225%2Fsection_thumb%2Fbluefin_datavis_crop.jpg)