Experts & Opinion

Discover the opinions that matter and the ideas shaping our future, including on-demand webinars, videos and podcast discussions with innovative thinkers on how we can collectively shape a more positive future.

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What’s New on LS:N Global?

From shifting definitions of value to TikTok-fuelled commerce and hormone health retreats, our analysts unpack what’s new and next on LS:N Global.

Webinars

Anticipating Tomorrow On-demand Webinar

If uncertainty is a virus, then strategic foresight is the best way to inoculate your organisation against it, as we find out in this much-anticipated webinar.

Viewpoints

Compostable Cosmetics

Wildsmith is setting a new standard for sustainable luxury with Vivomer, a compostable, microbe-made packaging material designed to disappear into the earth without a trace.

Viewpoints

Regenerative Olive Oil

Citizens of Soil, an innovative olive oil brand, is championing provenance transparency, healthy soils, gender equality and sustainable packaging at a fair price.

Viewpoints

Do beauty brands need to move beyond the glossy feed?

In an era of hyper-knowledgeable beauty buyers, eye-candy marketing is no longer sufficient.

Beauty : Branding : Digital

Viewpoints

Why do Londoners love Nike so much?

The sportswear brand found success this week because it listened to its consumers.

Youth : Fashion : Gen Z

Viewpoints

Are Lady Doritos the problem?

When marketing to women, brands must not only consider needs but how their products perpetuate behaviours rooted in sexism.

Food : Female Futures : Marketing

Viewpoints

How will electric vehicles change the forecourt?

The increased dwell time needed to charge an EV presents a new opportunity for the retail and hospitality industries.

Automotive : Retail : Food And Drink

Viewpoints

Is Revlon really ready to get woke?

The beauty brand is the just latest example of the industry embracing activists in its advertising, but the two worlds have not meshed so smoothly.

Beauty : Advertising : Fashion

Viewpoints

How should we measure the wealth of a nation?

Why society needs to find metrics of success that go beyond GDP.

Culture : Finance : Cities

Viewpoints

Should we trust an app to prevent pregnancy?

A scandal surrounding contraception app Natural Cycles makes it clear why we must tread carefully when it comes to handing over judgment to technol...

Technology : Wellness : Female Futures

Viewpoints

Why can’t brands pack in their plastic obsession?

Theresa May's announcement of a 25-year war on plastic show how far brands are from tackling the issue.

Packaging : Branding : Food And Drink

Viewpoints

Is modern dating in crisis?

How can dating brands avoid being ditched and re-ignite passion among consumers?

Technology : Culture : Youth

Viewpoints

What happens when brands retain control of their products?

Apple’s recent battery scandal hints at broader discrepancy between brands’ and consumers’ concept of ownership.

Technology : Automotive : Digital

Viewpoints

Should brands open-source their data to remove AI bias?

Why opening up your business to a competitor's AI may help future-proof your products and services.

Technology : Digital : Civic Brands

Viewpoints

How can spirits brands make whisky more accessible?

Why adopting new retail models could save flagging whisky sales.

Drink : Retail : Spirits

Viewpoints

Can open source data create an AI deity?

With AI set to achieve ever greater agency, the need to establish ethical frameworks for its development are paramount.

Technology : Digital : Artificial Intelligence

Viewpoints

How is immersive co-creation boosting fan loyalty?

Cult band KLF's latest happening provides a powerful case study in fomenting fanaticism.

Branding : Advertising : Marketing

Viewpoints

Will brands start selling digital apparel in video games?

Innovators are looking to the blockchain to create a universal marketplace for in-game items.

Gaming : Digital : Retail

Viewpoints

How can we make coffee culture sustainable?

Consumers often overlook the unsustainability of their coffee consumption, but new brand-led initiatives are driving greater awareness.

Sustainability : Drinks : Coffee

Viewpoints

Should brands be capitalising on self-care?

Brands are co-opting self-care as a buzzword to sell products with only tenuous links to mental wellbeing.

Wellness : Mental Health : Beauty

Viewpoints

What if every day was Black Friday?

With Amazon and Calvin Klein leading the way, is daily adaptive pricing the retail model of the future?

Retail : Fashion : Digital

Viewpoints

Will new models of home finance shape the family of the future?

With home ownership becoming difficult for many Millennials, cohabitation will increasingly define tomorrow’s family unit.

Family : Placemaking : Finance

Viewpoints

Will the digital pill revolutionise healthcare?

Digital pills herald a new era of intelligent healthcare, but as with all tracking technologies there are significant privacy concerns to address.

Health : Wellness : Digital

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