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Do beauty brands need to move beyond the glossy feed?

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Do beauty brands need to move beyond the glossy feed?

In an era of hyper-knowledgeable beauty buyers, eye-candy marketing is no longer sufficient.
Beauty : Branding : Digital
Why do Londoners love Nike so much?

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Why do Londoners love Nike so much?

The sportswear brand found success this week because it listened to its consumers.
Youth : Fashion : Gen Z
Are Lady Doritos the problem?

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Are Lady Doritos the problem?

When marketing to women, brands must not only consider needs but how their products perpetuate behaviours rooted in sexism.
Food : Female Futures : Marketing
How will electric vehicles change the forecourt?

Viewpoints

How will electric vehicles change the forecourt?

The increased dwell time needed to charge an EV presents a new opportunity for the retail and hospitality industries.
Automotive : Retail : Food And Drink
Is Revlon really ready to get woke?

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Is Revlon really ready to get woke?

The beauty brand is the just latest example of the industry embracing activists in its advertising, but the two worlds have not meshed so smoothly.
Beauty : Advertising : Fashion
How should we measure the wealth of a nation?

Viewpoints

How should we measure the wealth of a nation?

Why society needs to find metrics of success that go beyond GDP.
Culture : Finance : Cities
Should we trust an app to prevent pregnancy?

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Should we trust an app to prevent pregnancy?

A scandal surrounding contraception app Natural Cycles makes it clear why we must tread carefully when it comes to handing over judgment to technol...
Technology : Wellness : Female Futures
Why can’t brands pack in their plastic obsession?

Viewpoints

Why can’t brands pack in their plastic obsession?

Theresa May's announcement of a 25-year war on plastic show how far brands are from tackling the issue.
Packaging : Branding : Food And Drink
Is modern dating in crisis?

Viewpoints

Is modern dating in crisis?

How can dating brands avoid being ditched and re-ignite passion among consumers?
Technology : Culture : Youth
What happens when brands retain control of their products?

Viewpoints

What happens when brands retain control of their products?

Apple’s recent battery scandal hints at broader discrepancy between brands’ and consumers’ concept of ownership.
Technology : Automotive : Digital
Should brands open-source their data to remove AI bias?

Viewpoints

Should brands open-source their data to remove AI bias?

Why opening up your business to a competitor's AI may help future-proof your products and services.
Technology : Digital : Civic Brands
How can spirits brands make whisky more accessible?

Viewpoints

How can spirits brands make whisky more accessible?

Why adopting new retail models could save flagging whisky sales.
Drink : Retail : Spirits
Can open source data create an AI deity?

Viewpoints

Can open source data create an AI deity?

With AI set to achieve ever greater agency, the need to establish ethical frameworks for its development are paramount.
Technology : Digital : Artificial Intelligence
How is immersive co-creation boosting fan loyalty?

Viewpoints

How is immersive co-creation boosting fan loyalty?

Cult band KLF's latest happening provides a powerful case study in fomenting fanaticism.
Branding : Advertising : Marketing
Will brands start selling digital apparel in video games?

Viewpoints

Will brands start selling digital apparel in video games?

Innovators are looking to the blockchain to create a universal marketplace for in-game items.
Gaming : Digital : Retail
How can we make coffee culture sustainable?

Viewpoints

How can we make coffee culture sustainable?

Consumers often overlook the unsustainability of their coffee consumption, but new brand-led initiatives are driving greater awareness.
Sustainability : Drinks : Coffee
Should brands be capitalising on self-care?

Viewpoints

Should brands be capitalising on self-care?

Brands are co-opting self-care as a buzzword to sell products with only tenuous links to mental wellbeing.
Wellness : Mental Health : Beauty
What if every day was Black Friday?

Viewpoints

What if every day was Black Friday?

With Amazon and Calvin Klein leading the way, is daily adaptive pricing the retail model of the future?
Retail : Fashion : Digital
Will new models of home finance shape the family of the future?

Viewpoints

Will new models of home finance shape the family of the future?

With home ownership becoming difficult for many Millennials, cohabitation will increasingly define tomorrow’s family unit.
Family : Placemaking : Finance
Will the digital pill revolutionise healthcare?

Viewpoints

Will the digital pill revolutionise healthcare?

Digital pills herald a new era of intelligent healthcare, but as with all tracking technologies there are significant privacy concerns to address.
Health : Wellness : Digital
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