Experts & Opinion

Discover the opinions that matter and the ideas shaping our future, including on-demand webinars, videos and podcast discussions with innovative thinkers on how we can collectively shape a more positive future.

How will technology change democratic engagement?

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How will technology change democratic engagement?

With consumers’ appetite for on-demand, personalised services having transformed everything from how we shop to the way we learn and date, it’s a m...
Technology : Digital : Culture
Ed Finn on the cultural importance of algorithms

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Ed Finn on the cultural importance of algorithms

The author of What Algorithms Want: Imagination In The Age of Computing discusses the magic and pitfalls of working with algorithms.
Technology : Digital : Algorithms
Is suburbia ready for a creative, cultural and commercial comeback?

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Is suburbia ready for a creative, cultural and commercial comeback?

As major cities become less liveable, businesses should explore the potential of locations beyond the city limits.
Placemaking : Architecture : Branding
Are we over ourselves?

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Are we over ourselves?

What a new photography app designed for ‘elsies’ and the popularity of selfie museums say about the age of narcissism.
Youth : Media : Digital
Why are beauty brands hypocritical when it comes to diversity?

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Why are beauty brands hypocritical when it comes to diversity?

Although beauty brands promote diversity in some parts of the world, many still actively support dangerous skin-whitening practices in other regions.
Beauty : Diversity : Inclusivity
What’s the deal with men-free music festivals?

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What’s the deal with men-free music festivals?

As a Swedish festival plans to exclude men, we ask whether physically separating people based on gender should be considered an act of progression.
Youth : Nightlife : Festivals
Does the West need a reality check on sustainable fashion?

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Does the West need a reality check on sustainable fashion?

US and European consumers’ attitudes when it comes to fashion consumption are doing more harm than good.
Fashion : Sustainability : Manufcaturing
What will Amazon’s HQ2 mean for future cities?

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What will Amazon’s HQ2 mean for future cities?

Why a future with branded cities could offer an opportunity for civic action.
Amazon : Branding : Future Cities
Are vegan cruises a moral and environmental oxymoron?

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Are vegan cruises a moral and environmental oxymoron?

The growing popularity of cruise ship holidays among consumers looking to visit areas of natural beauty will have a negative impact on the environm...
Travel : Food And Drink : Sustainability
Why are we teaching humans how to code and machines how to learn?

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Why are we teaching humans how to code and machines how to learn?

An overemphasis on teaching children technical proficiency could undermine their future skill sets.
Education : Technology : Youth
Do we need to start designing for digital resistance?

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Do we need to start designing for digital resistance?

Why it’s time for brands to start thinking more carefully about how the attention economy is affecting consumers’ wellbeing.
Digital : Technology : Media
Is the technology in Blade Runner 2049 already here?

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Is the technology in Blade Runner 2049 already here?

With advances in artificial intelligence technology, the sci-fi future of Blade Runner 2049 may be closer than you think.
Technology : Culture : Artificial Intelligence
Is it finally time for brands to start taking cryptocurrency seriously?

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Is it finally time for brands to start taking cryptocurrency seriously?

With an increasing number of leading economies creating state-backed cryptocurrencies, brands need to plan to make them part of their future strate...
Finance : Retail : Technology
Will porn really thrust VR into the mainstream?

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Will porn really thrust VR into the mainstream?

Why the adult entertainment industry may prove key to getting VR technology into consumers’ hands.
Virtual Reality : Entertainment : Relationships
Climate change is real and a women’s rights issue

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Climate change is real and a women’s rights issue

Why the gender divide in the climate change debate is preventing meaningful progress.
Sustainability : Automotive : Climate Change
Why avatars make the perfect brand partners

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Why avatars make the perfect brand partners

Tapping into gaming culture for campaigns blends real and virtual worlds in an authentic way that is beneficial to brands and audiences.
Identity : Advertising : Media
Will the future fashion showroom really live online?

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Will the future fashion showroom really live online?

As brands explore the potential of digital showrooms enabled by virtual reality, will fashion buyers be willing to put their money on collections t...
Fashion : Retail : Digital
Could porn make tv less sex-phobic?

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Could porn make tv less sex-phobic?

An extraordinary new kind of television, merging porn and fiction, could change how we perceive sex on tv.
Media : Culture : Digital
Why brands are at risk of reducing DNA testing to a gimmick

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Why brands are at risk of reducing DNA testing to a gimmick

By over-promising and under-delivering, brands are ruining consumer confidence in a potentially transformative technology.
Health : Food : Identity
Have we reached peak wellness?

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Have we reached peak wellness?

With millions around the world dying from non-communicable diseases and an increase in ageing populations, has the concept of wellness become a bit...
Wellness : Health : Technology
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