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Will brands start selling digital apparel in video games?

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Will brands start selling digital apparel in video games?

Innovators are looking to the blockchain to create a universal marketplace for in-game items.
Gaming : Digital : Retail
How can we make coffee culture sustainable?

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How can we make coffee culture sustainable?

Consumers often overlook the unsustainability of their coffee consumption, but new brand-led initiatives are driving greater awareness.
Sustainability : Drinks : Coffee
Should brands be capitalising on self-care?

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Should brands be capitalising on self-care?

Brands are co-opting self-care as a buzzword to sell products with only tenuous links to mental wellbeing.
Wellness : Mental Health : Beauty
What if every day was Black Friday?

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What if every day was Black Friday?

With Amazon and Calvin Klein leading the way, is daily adaptive pricing the retail model of the future?
Retail : Fashion : Digital
Will new models of home finance shape the family of the future?

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Will new models of home finance shape the family of the future?

With home ownership becoming difficult for many Millennials, cohabitation will increasingly define tomorrow’s family unit.
Family : Placemaking : Finance
Will the digital pill revolutionise healthcare?

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Will the digital pill revolutionise healthcare?

Digital pills herald a new era of intelligent healthcare, but as with all tracking technologies there are significant privacy concerns to address.
Health : Wellness : Digital
Is Walmart’s collaboration with Lord & Taylor a mistake?

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Is Walmart’s collaboration with Lord & Taylor a mistake?

Given the companies’ differing target audiences, identity and price tag, is their collaboration doomed from the outset?
Retail : Fashion : Luxury
How can we ensure that AI benefits society?

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How can we ensure that AI benefits society?

We need to move the conversation around artificial intelligence (AI) beyond elite universities to educate consumers about the technology’s dangers ...
Technology : Artificial Intelligence : Education
Are beauty aisles set for extinction?

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Are beauty aisles set for extinction?

Why new technologies still have a long way to go to replace in-store beauty shopping.
Beauty : Retail : Technology
Will vegans eat in-vitro meat?

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Will vegans eat in-vitro meat?

Veganism is on the rise, but will the same people who scour restaurant menus for the magic green ‘v’ tick symbol be as likely to bite down on a ble...
Food : Culture : Veganism
Corinne van Grevenbroek on a post-verbal future

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Corinne van Grevenbroek on a post-verbal future

The concept designer discusses how augmented reality has the potential to create new forms of emotive interaction.
Communication : Augmented Reality : Media
Is offline the new luxury?

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Is offline the new luxury?

As brands continue to mine consumers for their data, the ability to withhold information is increasingly the preserve of luxurians.
Luxury : Digital : Travel
Why brands need to pay more attention to hormonal fluctuations

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Why brands need to pay more attention to hormonal fluctuations

Why the healthcare sector should take note of the new beauty and lifestyle brands factoring in biological differences between the sexes.
Health : Wellness : Hormones
Can safe space apps support users’ mental health?

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Can safe space apps support users’ mental health?

How a new generation of anonymous digital apps are helping users maintain their psychological wellbeing.
Wellness : Digital : Social Media
Will product drop culture save the department store?

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Will product drop culture save the department store?

Barneys New York’s partnership with Highsnobiety shows initiative, but may not prove a viable long-term strategy.
Retail : Fashion : Luxury
Why are Millennials turning to ancient spirituality?

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Why are Millennials turning to ancient spirituality?

Global crises and the ubiquitous presence of digital devices are prompting many young consumers to escape into mysticism and mythology.
Culture : Millennials : Astrology
Are we entering an age of technologically defined beauty?

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Are we entering an age of technologically defined beauty?

By investing in technology that not only transforms but also judges the way we look, we’re only compounding the cult of beauty.
Beauty : Digital : Technology
How will technology change democratic engagement?

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How will technology change democratic engagement?

With consumers’ appetite for on-demand, personalised services having transformed everything from how we shop to the way we learn and date, it’s a m...
Technology : Digital : Culture
Ed Finn on the cultural importance of algorithms

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Ed Finn on the cultural importance of algorithms

The author of What Algorithms Want: Imagination In The Age of Computing discusses the magic and pitfalls of working with algorithms.
Technology : Digital : Algorithms
Is suburbia ready for a creative, cultural and commercial comeback?

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Is suburbia ready for a creative, cultural and commercial comeback?

As major cities become less liveable, businesses should explore the potential of locations beyond the city limits.
Placemaking : Architecture : Branding
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