Experts & Opinion

Discover the opinions that matter and the ideas shaping our future, including on-demand webinars, videos and podcast discussions with innovative thinkers on how we can collectively shape a more positive future.

Viewpoints

How can spirits brands make whisky more accessible?

Why adopting new retail models could save flagging whisky sales.

Drink : Retail : Spirits

Viewpoints

Can open source data create an AI deity?

With AI set to achieve ever greater agency, the need to establish ethical frameworks for its development are paramount.

Technology : Digital : Artificial Intelligence

Viewpoints

How is immersive co-creation boosting fan loyalty?

Cult band KLF's latest happening provides a powerful case study in fomenting fanaticism.

Branding : Advertising : Marketing

Viewpoints

Will brands start selling digital apparel in video games?

Innovators are looking to the blockchain to create a universal marketplace for in-game items.

Gaming : Digital : Retail

Viewpoints

How can we make coffee culture sustainable?

Consumers often overlook the unsustainability of their coffee consumption, but new brand-led initiatives are driving greater awareness.

Sustainability : Drinks : Coffee

Viewpoints

Should brands be capitalising on self-care?

Brands are co-opting self-care as a buzzword to sell products with only tenuous links to mental wellbeing.

Wellness : Mental Health : Beauty

Viewpoints

What if every day was Black Friday?

With Amazon and Calvin Klein leading the way, is daily adaptive pricing the retail model of the future?

Retail : Fashion : Digital

Viewpoints

Will new models of home finance shape the family of the future?

With home ownership becoming difficult for many Millennials, cohabitation will increasingly define tomorrow’s family unit.

Family : Placemaking : Finance

Viewpoints

Will the digital pill revolutionise healthcare?

Digital pills herald a new era of intelligent healthcare, but as with all tracking technologies there are significant privacy concerns to address.

Health : Wellness : Digital

Viewpoints

Is Walmart’s collaboration with Lord & Taylor a mistake?

Given the companies’ differing target audiences, identity and price tag, is their collaboration doomed from the outset?

Retail : Fashion : Luxury

Viewpoints

How can we ensure that AI benefits society?

We need to move the conversation around artificial intelligence (AI) beyond elite universities to educate consumers about the technology’s dangers ...

Technology : Artificial Intelligence : Education

Viewpoints

Are beauty aisles set for extinction?

Why new technologies still have a long way to go to replace in-store beauty shopping.

Beauty : Retail : Technology

Viewpoints

Will vegans eat in-vitro meat?

Veganism is on the rise, but will the same people who scour restaurant menus for the magic green ‘v’ tick symbol be as likely to bite down on a ble...

Food : Culture : Veganism

Viewpoints

Corinne van Grevenbroek on a post-verbal future

The concept designer discusses how augmented reality has the potential to create new forms of emotive interaction.

Communication : Augmented Reality : Media

Viewpoints

Is offline the new luxury?

As brands continue to mine consumers for their data, the ability to withhold information is increasingly the preserve of luxurians.

Luxury : Digital : Travel

Viewpoints

Why brands need to pay more attention to hormonal fluctuations

Why the healthcare sector should take note of the new beauty and lifestyle brands factoring in biological differences between the sexes.

Health : Wellness : Hormones

Viewpoints

Can safe space apps support users’ mental health?

How a new generation of anonymous digital apps are helping users maintain their psychological wellbeing.

Wellness : Digital : Social Media

Viewpoints

Will product drop culture save the department store?

Barneys New York’s partnership with Highsnobiety shows initiative, but may not prove a viable long-term strategy.

Retail : Fashion : Luxury

Viewpoints

Why are Millennials turning to ancient spirituality?

Global crises and the ubiquitous presence of digital devices are prompting many young consumers to escape into mysticism and mythology.

Culture : Millennials : Astrology

Viewpoints

Are we entering an age of technologically defined beauty?

By investing in technology that not only transforms but also judges the way we look, we’re only compounding the cult of beauty.

Beauty : Digital : Technology

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