Experts & Opinion

Discover the opinions that matter and the ideas shaping our future, including on-demand webinars, videos and podcast discussions with innovative thinkers on how we can collectively shape a more positive future.

Why are we infantilising women when it comes to talking about finance?

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Why are we infantilising women when it comes to talking about finance?

With research showing that the way the media speaks to men and women about money varies greatly, brands need to help initiate a more constructive c...
Female Futures : Finance : Fintech
What happened to the serendipity of Airbnb?

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What happened to the serendipity of Airbnb?

With its push into the mainstream market, Airbnb risks losing the very elements of home-sharing that led to its success.
Hospitality : Travel : Luxury
Do we need a new social contract for consumer data?

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Do we need a new social contract for consumer data?

GDPR represents an opportunity for brands to own the conversation around data rights, argue Rosamund Picton and Kourosh Newman-Zand.
Digital : Data : Social Media
Why can’t we move past bookmark brand campaigns?

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Why can’t we move past bookmark brand campaigns?

On International Women’s Day some brands favoured opportunist campaigns over structural change.
Branding : Female Futures : Food
What we can learn from the creation of digital supermodel Shudu

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What we can learn from the creation of digital supermodel Shudu

To create avatars that resonate with consumers, brands need to first champion diversity in their workforce.
Technology : Beauty : Fashion
Do women change when they become mothers?

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Do women change when they become mothers?

Beth Bentley, global vice-president of strategy at Virtue Worldwide, contemplates why brands changed the way they spoke to her once she became a mo...
Female Futures : Motherhood : Advertising
​Why American Apparel’s latest campaign misses the point

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​Why American Apparel’s latest campaign misses the point

Brands should be wary of using female empowerment as a marketing claim.
Female Futures : Advertising
Are digital payments luring us into debt?

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Are digital payments luring us into debt?

Retailers are increasingly offering point-of-sale loans to pay for non-essential goods.
Retail : Finance : Apparel
Paul Priestman puts caveats on our self-driving future

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Paul Priestman puts caveats on our self-driving future

The chairman of transport design agency PriestmanGoode outlines his concerns about the potential applications of autonomous vehicles.
Mobility : Auto : Wellness
Do beauty brands need to move beyond the glossy feed?

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Do beauty brands need to move beyond the glossy feed?

In an era of hyper-knowledgeable beauty buyers, eye-candy marketing is no longer sufficient.
Beauty : Branding : Digital
Why do Londoners love Nike so much?

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Why do Londoners love Nike so much?

The sportswear brand found success this week because it listened to its consumers.
Youth : Fashion : Gen Z
Are Lady Doritos the problem?

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Are Lady Doritos the problem?

When marketing to women, brands must not only consider needs but how their products perpetuate behaviours rooted in sexism.
Food : Female Futures : Marketing
How will electric vehicles change the forecourt?

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How will electric vehicles change the forecourt?

The increased dwell time needed to charge an EV presents a new opportunity for the retail and hospitality industries.
Automotive : Retail : Food And Drink
Is Revlon really ready to get woke?

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Is Revlon really ready to get woke?

The beauty brand is the just latest example of the industry embracing activists in its advertising, but the two worlds have not meshed so smoothly.
Beauty : Advertising : Fashion
How should we measure the wealth of a nation?

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How should we measure the wealth of a nation?

Why society needs to find metrics of success that go beyond GDP.
Culture : Finance : Cities
Should we trust an app to prevent pregnancy?

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Should we trust an app to prevent pregnancy?

A scandal surrounding contraception app Natural Cycles makes it clear why we must tread carefully when it comes to handing over judgment to technol...
Technology : Wellness : Female Futures
Why can’t brands pack in their plastic obsession?

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Why can’t brands pack in their plastic obsession?

Theresa May's announcement of a 25-year war on plastic show how far brands are from tackling the issue.
Packaging : Branding : Food And Drink
Is modern dating in crisis?

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Is modern dating in crisis?

How can dating brands avoid being ditched and re-ignite passion among consumers?
Technology : Culture : Youth
What happens when brands retain control of their products?

Viewpoints

What happens when brands retain control of their products?

Apple’s recent battery scandal hints at broader discrepancy between brands’ and consumers’ concept of ownership.
Technology : Automotive : Digital
Should brands open-source their data to remove AI bias?

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Should brands open-source their data to remove AI bias?

Why opening up your business to a competitor's AI may help future-proof your products and services.
Technology : Digital : Civic Brands
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