Experts & Opinion

Discover the opinions that matter and the ideas shaping our future, including on-demand webinars, videos and podcast discussions with innovative thinkers on how we can collectively shape a more positive future.

Smart New Towns
How to Master AI
Upstream’s Fashion Remix
South Africa’s Luxury Surge
Luxury Travel’s New Arabian Era
Will women soon power India’s economy?

Viewpoints

Will women soon power India’s economy?

Greater access to education, the internet and other cultures is placing India’s young women in the economic driving seat.
Retail : Female Futures : Digital
Is there such a thing as a brandless brand?

Viewpoints

Is there such a thing as a brandless brand?

While there are clear imperatives for debranding, businesses still need to think of it as a design exercise.
Branding : Packaging : Retail
Why Maslow needs a reboot

Viewpoints

Why Maslow needs a reboot

Former CEO of Livity, Sam Conniff Allende, argues that Maslow’s Hierarchy of Needs should be amended to reflect the changing face of leadership.
Workplace
Should brands re-assess how they target minorities?

Viewpoints

Should brands re-assess how they target minorities?

In an increasingly globalised world, marketing targeted at niche demographics fails to recognise the true nature of diasporas.
Branding : Marketing : Culture
Is the future of cities female?

Viewpoints

Is the future of cities female?

Urban anthropologist Katrina Johnston-Zimmerman explores how women in urban planning could change the shape of the city.
Female Futures : Architecture : Smart Cities
Are we the new Luddites?

Viewpoints

Are we the new Luddites?

The current war on technology by politicians and experts on both sides of the isle is as dangerous as it is misguided.
Technology : Digital
Should we start taking QR codes seriously?

Viewpoints

Should we start taking QR codes seriously?

Once consigned to internet history, the iconic squares are finally ready for their revival.
Packaging : Retail : Advertising
Should we welcome more workplace surveillance?

Viewpoints

Should we welcome more workplace surveillance?

Could systems that analyse the tone of our workplace conversations be key to achieving gender equality?
Workplace : Digital : Female Futures
Is feminism fit for the future?

Viewpoints

Is feminism fit for the future?

Why feminism needs to define new metrics of achievement if it is going to truly suceed.
Female Futures : Advertising : Workplace
Why is the rhetoric around women’s sexual health still so skewed?

Viewpoints

Why is the rhetoric around women’s sexual health still so skewed?

As accessibility to medicine for male sexual health problems improves, why are brands still reluctant to offer women the same treatment?
Health : Wellness : Female Futures
Are self-driving cars on a collision course with humanity?

Viewpoints

Are self-driving cars on a collision course with humanity?

In the aftermath of the first fatality involving an autonomous vehicle, The Future Laboratory co-founder Martin Raymond argues that human interfere...
Automobile : Technology : Far Futures
​What is the future of moral business?

Viewpoints

​What is the future of moral business?

Brands must proactively shift priorities to meet the demands of the ethical consumer.
Marketing : Technology : Workplace
Zing Tsjeng explores why women deserve a legacy

Viewpoints

Zing Tsjeng explores why women deserve a legacy

The UK editor of VICE’s women’s interest channel Broadly and author of Forgotten Women shines a spotlight on unsung female leaders.
Female Futures : Gender : Zing Tsjeng
Nicola Temple on changing the narrative around processed food

Viewpoints

Nicola Temple on changing the narrative around processed food

The author of Best Before: The Evolution and Future of Processed Food explains why vilifying processed foods could be detrimental to consumers and ...
Food : Technology : Processed Foods
Why are we infantilising women when it comes to talking about finance?

Viewpoints

Why are we infantilising women when it comes to talking about finance?

With research showing that the way the media speaks to men and women about money varies greatly, brands need to help initiate a more constructive c...
Female Futures : Finance : Fintech
What happened to the serendipity of Airbnb?

Viewpoints

What happened to the serendipity of Airbnb?

With its push into the mainstream market, Airbnb risks losing the very elements of home-sharing that led to its success.
Hospitality : Travel : Luxury
Do we need a new social contract for consumer data?

Viewpoints

Do we need a new social contract for consumer data?

GDPR represents an opportunity for brands to own the conversation around data rights, argue Rosamund Picton and Kourosh Newman-Zand.
Digital : Data : Social Media
Why can’t we move past bookmark brand campaigns?

Viewpoints

Why can’t we move past bookmark brand campaigns?

On International Women’s Day some brands favoured opportunist campaigns over structural change.
Branding : Female Futures : Food
What we can learn from the creation of digital supermodel Shudu

Viewpoints

What we can learn from the creation of digital supermodel Shudu

To create avatars that resonate with consumers, brands need to first champion diversity in their workforce.
Technology : Beauty : Fashion
Do women change when they become mothers?

Viewpoints

Do women change when they become mothers?

Beth Bentley, global vice-president of strategy at Virtue Worldwide, contemplates why brands changed the way they spoke to her once she became a mo...
Female Futures : Motherhood : Advertising
VIEW MORE
You have 3 free News articles remaining. Sign up to LS:N Global to get unlimited access to all articles.
BECOME A MEMBER
SIGN IN