Experts & Opinion

Discover the opinions that matter and the ideas shaping our future, including on-demand webinars, videos and podcast discussions with innovative thinkers on how we can collectively shape a more positive future.

RSVP: Culture-coded Retail Online Event

Join us on 19 June 2025 for an online event introducing our new retail macro trend report.

What’s New on LS:N Global?

From shifting definitions of value to TikTok-fuelled commerce and hormone health retreats, our analysts unpack what’s new and next on LS:N Global.

Viewpoints

The Wellness Reset

Energy fields, somatic sensing and spiritual technologies are resetting elite approaches to wellness, according to Carlos Urrutigoity, general manager of London club Grey Wolfe.

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The New Youth Club

Moot is a membership-based third space redefining UK youth clubs for a generation craving real-world connection, culture and community.

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Compostable Cosmetics

Wildsmith is setting a new standard for sustainable luxury with Vivomer, a compostable, microbe-made packaging material designed to disappear into the earth without a trace.

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It’s time for brands to face the end

Strategist Gianfranco Chicco and designer Joana Casaca Lemos explore how brands can create happier endings for products, people and services.

Technology : Design : Entertainment

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Can music cut through the red tape of pharma?

Sound branding could help traditionally silent pharmaceutical brands to cut through regulation and competition while bolstering trust among consumers.

Branding : Wellness : Sonic Identities

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Generation Alpha are the new Old Fashioneds

Helenor Gilmour, director of insight at Beano Studios, on how Millennial parents are raising a generation of gender-blind entrepreneurial activists.

Youth : Media : Social Media

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Malleable living

A flexible mindset isn’t just for work – it’s also for the home, family and everything in between, according to Annie Auerbach, author of new book ...

Health And Wellness : Society : Workplace

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Biodiversity will unlock a bright future for food

Mike Lee, co-founder of Alpha Food Labs, examines building a sustainable food and drink brand from the soil up.

Food : Sustainability : Retail

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Phoneless focus

Maths Mathisen, co-founder of productivity app Hold, explains how gamifying smartphone screentime can build positive brand relationships.

Workplace : Apps : Technology

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AI has a dirty secret: its carbon footprint

Technology brands serious about sustainability must consider the environmental impact of incessant digital development.

Technology : Artificial Intelligence : Sustainability

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Why sound is the next frontier for branding

Steve Milton, co-founder of sensory experience company Listen, on why previously generic sounds will soon be branded – and tailored to our ears.

Branding : Technology : FinTech

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We must safeguard emotion in the future workplace

From companies with care as a core value to hiring for EQ, why appreciating your teams’ emotions will drive greater value for tomorrow’s businesses.

Workplace : Emotional Intelligence : Leadership

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Peer-to-peer networks are crucial to women’s wealth

WealthiHer Network’s Tamara Gillan and Close Brothers Asset Management’s Jeanette Makings explain the findings from the inaugural WealthiHer re...

FinTech : Female Futures : Money

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Families have evolved. Why haven’t brands caught up?

Brands and advertisers are ignoring modern families. Could one solution lie in switching around the creatives and therefore cultural nous at compan...

Advertising : Future Family : Identity

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The new influences shaping colour forecasting

Catwalks have historically set colour trends, says James Cropper’s Mark Starrs, but in today’s digital-first world a new order of inspiration is co...

Packaging : Colour Trends : Design

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Flexibility must sit at the heart of place branding

Droga5’s Chris Chapman on why it’s crucial to delve into an area’s past and present, but have a malleable vision for its future.

Branding : Architecture : Placemaking

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How fintech can speak to Generation X and beyond

Clare Gambardella, chief customer officer at Zopa, on using design to ensure longevity in a fast-paced sector and improve financial wellness for all.

Finance : Banking : Transparency

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Behavioural science will boost your business

Rupinder Mann, founder of UnNamed Ventures, on the role of neuroscience, psychology, behavioural economics and creativity on the future of work.

Workplace : Technology : Behavioural Science

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Does Escapex herald the future of social media?

Shamik Talukder, chief business officer at Escapex, on the need to create a platform that puts engagement back at the heart of social interaction.

Technology : Social Media : Entertainment

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Instagram isn’t the space for sustainable fashion

As more brands strive to be sustainable, it’s time to re-think social platforms that promote incessant newness and instant in-app purchasing.

Sustainability : Fashion : Instagram

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Are deep fakes the future of personalised advertising?

AI is enabling a new form of hyper-personal influencer marketing. MSc Strategic Fashion Management graduates Helen Wang and Joanna Lanceley explain...

Advertising : Retail : AI

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Why flop accounts aren’t the future of news

They might be labelled the most woke generation yet, but the Instagram accounts of today’s teenagers tell a different story.

Youth : Generation Z : Media

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Dove is rewriting the rules of female beauty

Sophie Galvani, global vice-president of Dove, on smashing stereotypes and celebrating beauty idiosyncrasies in the age of Algorithmic Beauty.

Beauty : Female Futures : Media