Boomers

Born 1946–1964, Boomers are generally goal-orientated, self-assured and resourceful, having thrived off post-war prosperity and still intent on shaping the world their way.

Boomers Now and Next

There is an upcoming milestone in the Boomers’ generational journey. By 2030 they will all have reached the average Western retirement age of 65, supercharging a wider re-assessment of later life purpose along the way

Viewpoints

Youth Culture's Flat Age Future

TikTok trends were once thought of as the epitome of youth culture. Now, senior creators and retirement hobbies are blurring the lines between old and new generations

Markets

Grandpeers Market

In a mindset shift among older consumers, grandparents are becoming grandpeers, sharing platforms with their grandchildren and keen to collaborate

Micro Trends

She is Mother

Talented women over 60 are finally getting their flowers and making more money than in their 20s in Hollywood, in modelling and on TikTok

Viewpoints

Inter-Generational Workforces

Companies that radically change the way they employ over-50s and embrace an inter-generational workforce will win the battle for workplace talent

Markets

Middle Eastern Luxurians

The Arab Spring may have been the high-water mark for conspicuous consumption by Middle Eastern luxurians. The region’s luxury consumers have long ...

Markets

The Future of Luxury Service

Luxury brands have always sought to differentiate themselves through service and, as the global luxury market starts to cool, understanding the kin...

China : Brazil : W Hotels

Design Directions

Alexander & James

Blurring editorial content with online sales is not purely the preserve of luxury fashion e-tailers. It is also a strategy being adopted by alcohol...

Luxury : Female Whisky Drinkers : Mixology

Big Ideas

Visitors flock to UK’s anti-ageing beauty fair

The font of eternal youth sprung up in London for two days in May with the Anti-Ageing Health and Beauty Show, the UK’s first.

Anti-ageing : Skincare : Youth

Big Ideas

Boomers lose confidence in retirement plans

Children : Stephanie Coontz : Retirement Institute

Big Ideas

Boomers and Millennials diverge on green behaviour

Hybrid : Energy : Care

Big Ideas

Tourism sector appeals to Boomers' itchy feet

Tourism sector appeals to Boomers’ itchy feet

Africa : Adventure Travel : Long-haul

Big Ideas

Retail Analysis: Harvey Nichols opens stand-alone Beauty Bazaar

Liverpool : Harvey Nichols : Beauty Bazaar

Big Ideas

Traditional meets technical at Pitti Uomo show

Tweed and traditional were the order of the day for the autumn/winter 2013 menswear collection

Pitti Uomo : Florence : Tweed

Big Ideas

Arts centre to revive traditional book techniques

Craft Production : Books : London Centre For Book Arts

Big Ideas

Connected cars send brands back to the dashboard

Connected Car : Visiongain : Connectivity

Big Ideas

Amazing Boomers trade skills in online market

Generation : 50+ : Amortals

Big Ideas

Millennials demand more feedback opportunities

Interaction : Generation X : Millennial

Big Ideas

Banks trade token strategy for LCD display cards

Singapore : MasterCard : ATM

Big Ideas

Nissan applies the human touch to car interiors

Nissan : Japan : Synthetic Materials

Big Ideas

eBay works with designers on Holiday Collective

EBay : Ebay Holiday Collective : E-commerce

Big Ideas

Walmart and Amex launch new consumer account

Bluebird : Walmart : American Express

Big Ideas

US beer-lovers set for a taste of the Amazon

Brazil : São Paulo : Craft Brew

Big Ideas

Auto brands see future in one-seater vehicles

Toyota : Audi : Japan

Big Ideas

Burger King unveils Whopping taste of nostalgia

Burger King : Whopper : Original

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