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Boomers
Born 1946–1964, Boomers are generally goal-orientated, self-assured and resourceful, having thrived off post-war prosperity and still intent on shaping the world their way.
Macro Trends
Boomers Now and Next
There is an upcoming milestone in the Boomers’ generational journey. By 2030 they will all have reached the average Western retirement age of 65, supercharging a wider re-assessment of later life purpose along the way.
Markets
Mature Romance
From Hollywood to publishing, older women are reclaiming desire, starring in box-office hits and driving a new wave of storytelling that challenges age-old stereotypes.
Viewpoints
Reframing Ageing
Jacynth Bassett, founder and CEO of global consultancy, community and campaign Ageism Is Never In Style, sits down with The Future Laboratory co-founder Martin Raymond to discuss reframing the anti-ageism narrative.
Micro Trends
She is Mother
Talented women over 60 are finally getting their flowers and making more money than in their 20s in Hollywood, in modelling and on TikTok.
Viewpoints
Inter-Generational Workforces
Companies that radically change the way they employ over-50s and embrace an inter-generational workforce will win the battle for workplace talent.
Big Ideas
Decanter launches China site and Asia Wine Awards
Decanter launches China site and Asia Wine Awards
China
:
Asia Wine Awards
:
Language
Big Ideas
New handset is lo-fi alternative to smartphone
New handset is lo-fi alternative to smartphone
OwnFone
:
Smart Phone
:
Devices
Markets
The Luxury Matrix Stage Five: Intellectual and Poetic
What we said: ‘This is a stage of passions, journeys, adventures and deep-rooted and meaningful experiences. It is not about brands, seldom about p...
New Sublimity
:
Stage Five
:
Introverts
Markets
Indonesia market
With their incomes rising, Indonesia’s emerging affluents are online and spending more – even bottom-of-pyramid consumers, who will spend $400bn (€...
Indonesia
:
Jakarta
:
Jakarta Globe
Big Ideas
Tee time for Turnberry’s South American tourists
Tee time for Turnberry’s South American tourists
Golf
:
Turnberry
:
Ayreshire
Markets
Vietnam’s Luxury Consumers
Vietnam has luxury consumers, but not as many as you might think.
Vietnam
:
Santai Spa
:
Hanoi
Markets
The luxury matrix stage four : Responsible and Aware
What we said: ‘At this stage, customers are concerned with a brand’s values, as well as its financial or experiential value. Sustainability is a co...
Responsible
:
Aware
:
Fendi
Big Ideas
Consumers get hot and bothered over erotic novel
Consumers get hot and bothered over erotic novel
Storytelling
:
Erotism
:
Kinky
Markets
The Luxury Matrix Stage Three : Emotion and experience
What we said: ‘At this stage, customers are less concerned with brand and value, and more with the uniqueness of the experience on offer and the em...
Emotion
:
Experience
:
Instant Inspiration Retail
Big Ideas
Butler schools on course for boom time in China
Butler schools on course for boom time in China
Butlers
:
Chinese
:
Service
Markets
The Luxury Matrix Stage Two : Discernment and Worth
What we said: ‘At Stage Two, customers uses their wealth to buy brands, products and services that enable them to articulate higher levels of taste...
Discernment
:
Worth
:
Dunhill
Markets
The Luxury Matrix Stage One : Acquisition and Value
The Future Laboratory uses The Five Stages of Luxury to differentiate and determine the qualities of the luxury industry, and they remain constant....
Acquisition
:
Value
:
Tom Ford
Big Ideas
Home Depot introduces checkout innovations
Home Depot introduces checkout innovations
Home Depot
:
Payments
:
Tills
Big Ideas
Social network helps patients find treatment
Social network helps patients find treatment
DocorsElite
:
Treatment
:
Medical
Big Ideas
Britain’s rich get richer in two-speed economy
Britain’s rich get richer in two-speed economy
Twin-track Economy
:
Wealthy
:
Money
Big Ideas
Retail Analysis: Daikanyama T-Site caters for shoppers and loungers
Daikanyama T-Site caters for shoppers and loungers
Daikanyama T-Site
:
Klein Dytham
:
Tokyo
Big Ideas
Women lead the way at ArabNet Digital Summit
Women lead the way at ArabNet Digital Summit
Middle East
:
Chartered Institute Of Personnel And Development
:
E-publishing
Big Ideas
Age concern prevalent among wealthy Americans
Age concern prevalent among wealthy Americans
Beauty
:
Appearance
:
Hair Colouring
Big Ideas
I Care button breaks the Facebook ‘like’ mould
I Care button breaks the Facebook ‘like’ mould
Facebook
:
I Care
:
Search
Big Ideas
Ageing British population racks up large debts
Ageing British population racks up large debts
Finance
:
Boomerang Boomers
:
Retirement Income
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