Boomers

Born 1946–1964, Boomers are generally goal-orientated, self-assured and resourceful, having thrived off post-war prosperity and still intent on shaping the world their way.

Boomers Now and Next

There is an upcoming milestone in the Boomers’ generational journey. By 2030 they will all have reached the average Western retirement age of 65, supercharging a wider re-assessment of later life purpose along the way

Viewpoints

Youth Culture's Flat Age Future

TikTok trends were once thought of as the epitome of youth culture. Now, senior creators and retirement hobbies are blurring the lines between old and new generations

Markets

Grandpeers Market

In a mindset shift among older consumers, grandparents are becoming grandpeers, sharing platforms with their grandchildren and keen to collaborate

Micro Trends

She is Mother

Talented women over 60 are finally getting their flowers and making more money than in their 20s in Hollywood, in modelling and on TikTok

Viewpoints

Inter-Generational Workforces

Companies that radically change the way they employ over-50s and embrace an inter-generational workforce will win the battle for workplace talent

Big Ideas

UK adults drink less as young heed health message

Britain : Adults : Youth

Big Ideas

Divorce rises among over-60s in England and Wales

England : Wales : Divorce

Big Ideas

Club teaches senior citizens about technology

Ageing : Pew : Over 60s

Micro Trends

Access For All

Designers are embracing the design challenge of physical difficulty to create products that turn medical necessities into stylish accessories

Furniture : Deaf : The Bradley

Big Ideas

War zones the new frontier in adventure travel

War zones the new frontier in adventure travel.

Tourism : Jonny Bealby : Thrill Seeking

Communities

Amortals

As they approach, or even sail past the traditional age for retirement, some Boomer and Generation Jones men are refusing to slow down. I...

Bleisure : Catherine Mayer : Anti-Aging

Markets

Ageless Tech

As Baby Boomers reach retirement, the technology industry is racing to accommodate their needs. From medication sensors to brain training apps, new...

Apps : Audicus : AARP

Big Ideas

US car-buying generation is getting older

Auto : Driving : Older

Micro Trends

Superstar Treks

Interest in fitness and experiential luxury is driving the growth of active deluxe travel experiences.

Sport : Sport Travel : Healthy Holiday

Big Ideas

Americans drink less beer, but more wine and liquor

Wine : Beer : Alcohol

Big Ideas

Over-45s take largest share of UK cinema audiences

Film : UK Cinema Statistics : Picturehouse

Big Ideas

Single-father households increase ninefold in US

Education : Single Fathers : Single Parents

Big Ideas

Almost one-third of Britons would pay to fly child-free

Travel : Cabin Crew : Premium Travel

Markets

Swiss luxurians

The demands and desires of Swiss luxurians are hard to pin down because the affluent population is made up of a patchwork of national identities an...

Switzerland : Zurich : Hotel Savoy Baur En Ville

Markets

US luxurians

Consumer confidence is finally on the rise among US luxurians five years after the slump of 2008. Growing optimism about investments in particular ...

New York : Dow Jones : Luxury Institute

Markets

German Luxurians

A large and affluent domestic market, falling unemployment and exports that are, despite recent stutters, still very healthy have all served to cus...

Germany : Zurich : Hotel Savoy Baur En Ville

Big Ideas

Eyedrop bottle adds sparkle with luxury design

Eyedrops : Anti-ageing : Stress

Markets

French Luxurians

Discretion has become the key to consumption for the French luxurian as the Socialist government takes ideological aim at the rich. ‘Things have ch...

France : Quintessentially : Paris

Markets

Alcoholic drinks market

A desire for quality guarantees, unique experiences, knowledge and genuine provenance is shaping the way that people select, purchase and consume a...

Kamm & Sons : Alcohol : Drinks

Markets

Russian Luxurians

Russia luxurians have rebounded and prospered in the wake of the 2008 global crash. The number of ultra-high-net-worth households in Russia grew fr...

Russia : Deloitte : UHNWIs

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