Boomers

Born 1946–1964, Boomers are generally goal-orientated, self-assured and resourceful, having thrived off post-war prosperity and still intent on shaping the world their way.

Boomers Now and Next

There is an upcoming milestone in the Boomers’ generational journey. By 2030 they will all have reached the average Western retirement age of 65, supercharging a wider re-assessment of later life purpose along the way

Viewpoints

Youth Culture's Flat Age Future

TikTok trends were once thought of as the epitome of youth culture. Now, senior creators and retirement hobbies are blurring the lines between old and new generations

Markets

Grandpeers Market

In a mindset shift among older consumers, grandparents are becoming grandpeers, sharing platforms with their grandchildren and keen to collaborate

Micro Trends

She is Mother

Talented women over 60 are finally getting their flowers and making more money than in their 20s in Hollywood, in modelling and on TikTok

Viewpoints

Inter-Generational Workforces

Companies that radically change the way they employ over-50s and embrace an inter-generational workforce will win the battle for workplace talent

Micro Trends

Flat Age Design

Limitations on strength, sight and agility don’t need to take the beauty out of life.

OXO : Sam Farber : Our Roots

Big Ideas

Demand for suites at record high in luxury hotels

Luxury hotel guests increasingly require suites, and hospitality brands are rushing to provide them.

Home From Home Hospitality : Travel & Hospitality Futures : Hotels

Macro Trends

The Flat Age Society

Something exciting is in the air. Forget everything you thought about being old, or age, even. In the society of the future, age isn’t just a num...

Baby Boomers : Age : Agelessness

Big Ideas

Report finds brands miss opportunities with older consumers

Brands are largely failing to cater to consumers aged over 60

Vital Tech : Nielsen : The Age Gap

Big Ideas

Luxury Technology Show New York

At the inaugural Luxury Technology Show at the Metropolitan Pavilion in Manhattan earlier this month the luxury category was broadened out to inc...

New York : Cycling : Cycle

Viewpoints

The ageing consumer

Claire Nuttall, Founding Partner of Thrive Unlimited, on the opportunities ageing consumers present for food and drink brands.

Ageing : Old : Nutrition

Viewpoints

Sarah Harper: The Amortals century

Oxford University professor of gerontology Sarah Harper discusses the age of Amortals.

Ageing : Amortals : Demographics

Big Ideas

Private-jet company makes luxury budget

Wijet is a pared-back private-jet airline

Luxury Travel : No Frills Affluents : Private Jets

Big Ideas

How artificial intelligence will change elderly care

Elderly people could be taken care of by artificially intelligent virtual companions by 2020

Responsive InTeractive Advocate : RITA : The Flat Age Society

Big Ideas

Sexy-genarians to model for beauty ad campaigns

Two sexagenarian actresses headline campaigns for high-profile beauty brands

NARS : Marc Jacobs : Reality Check Branding

Markets

Flat Age Society: Retail strategies

Designing stores for Flat Age consumers – those men and women aged 50 and over who are revving up rather than slowing down – is an experienti...

Boomers : Simon Stacey : Household Design

Communities

FABs

Today’s FABs – 50-plus affluent businesswomen and professionals – were born into a time of unprecedented economic growth and new-found peace. These...

FABs : Luxury : Baby Boomers

Big Ideas

Hangover doctor service is launched in New York

Traditional cures for hangovers range from drinking a concoction of raw egg and Worcestershire sauce to taking a long shower followed by lots of bl...

IV Doctor : Hangover : Medicine

Big Ideas

PillPack prescribes a different pharmacy model

PillPack promises to reduce the inconvenience and complications for regular pharmacy-goers by removing the physical pharmacy altogether and followi...

Health : Wellness : PillPack

Design Directions

Mother

As human needs evolve and technology advances to create solutions to these fluctuating needs, we are accumulating a lot of devices. Once a device h...

Data-tracking : Internet Of Things : Self Quant

Big Ideas

Latest Premium YSL beauty product embraces older skin

Skincare : Amortality : Luxury Beauty

Big Ideas

Report: Luxury consumer base to expand and fragment

Bain & Co : Luxury : Boomers

Big Ideas

iPhone-enabled hearing aid for digital boomers

iPhone-enabled hearing aid for digital boomers.

Hearing Aid : Beltone : Hearing

Big Ideas

CES: Device predicts falls in older people

CES 2014: Device predicts falls in older people.

CES : Veristride : Insoles

Big Ideas

UK over-50s embrace their olderpreneurial spirit

Amortals : Boomers : Older People

You have 3 free News articles remaining. Sign up to LS:N Global to get unlimited access to all articles.

BECOME A MEMBER