Boomers

Born 1946–1964, Boomers are generally goal-orientated, self-assured and resourceful, having thrived off post-war prosperity and still intent on shaping the world their way.

Boomers Now and Next

There is an upcoming milestone in the Boomers’ generational journey. By 2030 they will all have reached the average Western retirement age of 65, supercharging a wider re-assessment of later life purpose along the way

Viewpoints

Youth Culture's Flat Age Future

TikTok trends were once thought of as the epitome of youth culture. Now, senior creators and retirement hobbies are blurring the lines between old and new generations

Markets

Grandpeers Market

In a mindset shift among older consumers, grandparents are becoming grandpeers, sharing platforms with their grandchildren and keen to collaborate

Micro Trends

She is Mother

Talented women over 60 are finally getting their flowers and making more money than in their 20s in Hollywood, in modelling and on TikTok

Viewpoints

Inter-Generational Workforces

Companies that radically change the way they employ over-50s and embrace an inter-generational workforce will win the battle for workplace talent

Viewpoints

David Walker-Smith: Selling to fifty-plus women

Fenwick's managing director on a luxury retail strategy for selling to FABs.

Fenwick Of Bond Street : FABs : David Walker-Smith

Big Ideas

Mr Porter sees content-to-commerce opportunity through spy film

Mr Porter launches a luxury Savile Row-inspired tailoring line in conjunction with the launch of new spy film: Kingsman: The Secret Service.

Mr Porter : Kingsman: The Secret Service : Menswear

Big Ideas

Pitti Immagine Uomo spring/summer 2015

Pitti Immagine Uomo's peacock style dictates the menswear looks for spring/summer 2015.

Pitti Immagine Uomo : Florence : Sartorial

Markets

Luxury Travel Futures Market – New definitions

Luxury is at a stage where the emphasis is very much on how an experience makes you feel rather than on extravagant hardware.

Experiential : Adventurism : Tom Marchant

Markets

Flat Age Men's skincare

The men’s prestige skincare market is being boosted by Flat-Agers spending on targeted anti-ageing products.

Skincare : Baby Boomer Beauty : Anti-ageing

Viewpoints

Linda Rodin: Ageless authenticity

The 65-year-old model and skincare entrepreneur on the secret of Flat Age beauty.

Flat Agers : Boomer Beauty : The Athena Woman

Big Ideas

New social app Stitch connects older adults

Stitch is a new app designed to help older adults connect for companionship of all kinds.

Stitch : App : Online Dating

Big Ideas

Millennials and Baby Boomers focus on healthy ageing

Millennials are a prime market for some healthcare categories, according to a new survey.

Nielsen

Viewpoints

Linda Stone: From quantified self to essential self

Technologist and thought-leader Linda Stone discusses the emergence of Essential Self Technologies.

Self Quants : Linda Stone : Apple

Big Ideas

Retail Analysis: Jigsaw’s Duke Street Emporium champions the analogue store experience

UK fashion retailer Jigsaw has opened a miniature department store, The Duke Street Emporium.

Jigsaw : Emporium : Concept Store

Big Ideas

Selfridges asks ‘what does beauty mean?’

Selfridges is asking consumers what beauty means with a store-wide campaign.

Selfridges : Department Stores : The Beauty Project

Micro Trends

Downsizing 2.0

For their later years, Flat Agers are often in search of culturally-rich urban environments. Meanwhile, architects are envisioning innovative alte...

Retirement : The Flat Age Society : Vital Tech

Big Ideas

Retail Analysis: Cult brand lululemon arrives in London

Canadian sportswear brand lululemon has opened it first European ‘community’ store, in Covent Garden.

Lululemon : Yoga : Covent Garden

Viewpoints

Lindsey Mosby: Ageing well with the Internet of Things

Lindsey Mosby, executive director at Innovation Strategy Group, on flat age devices.

Internet Of Things : Wearables : Boomers

Big Ideas

Site gives panoramic shoppable view of boutiques

Avenue Imperial offers a virtual panoramic view of European boutiques.

Department Stores : Boutiques : Phy-gital

Big Ideas

Youthful urban neighbourhoods attract Flat-Agers

The population of Baby Boomers is rapidly increasing in youth-orientated neighbourhoods in New York.

Baby Boomers : New York : Hipsters

Big Ideas

Pew study highlights internet adoption rates among seniors

Rates of internet usage among US seniors continue to rise, according to a new poll from the Pew Research Center.

Pew Research Center : Internet Adoption : Internet

Viewpoints

The Future of Britain

Chris Worrell, insight director at OMD UK, on two key demographics shaping the future of Britain.

The Flat Age Society : Just Nots : Millennials

Big Ideas

India Knight writes new book on beauty and age

UK – British journalist India Knight is releasing a new book in the autumn. Entitled In Your Prime: How to Age Disgracefully, her non-fiction book ...

Flat Agers : Ageing : Beauty

Viewpoints

Piotr Orlov: Ageless athleticism

Piotr Orlov, co-editor of sports journal Victory, on why passion not age is the focus of his publication.

Men's Media : Re-Con Man : Sport

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