Boomers

Born 1946–1964, Boomers are generally goal-orientated, self-assured and resourceful, having thrived off post-war prosperity and still intent on shaping the world their way.

Boomers Now and Next

There is an upcoming milestone in the Boomers’ generational journey. By 2030 they will all have reached the average Western retirement age of 65, supercharging a wider re-assessment of later life purpose along the way

Viewpoints

Youth Culture's Flat Age Future

TikTok trends were once thought of as the epitome of youth culture. Now, senior creators and retirement hobbies are blurring the lines between old and new generations

Markets

Grandpeers Market

In a mindset shift among older consumers, grandparents are becoming grandpeers, sharing platforms with their grandchildren and keen to collaborate

Micro Trends

She is Mother

Talented women over 60 are finally getting their flowers and making more money than in their 20s in Hollywood, in modelling and on TikTok

Viewpoints

Inter-Generational Workforces

Companies that radically change the way they employ over-50s and embrace an inter-generational workforce will win the battle for workplace talent

Markets

Cannabusiness

Now legal in select US states and with the attention of several Silicon Valley start-ups, the cannabis market is set to reach new highs over the c...

Cannabis : Rebranding : Silicon Valley

Markets

Global Beauty Market: Part 2

The beauty and personal care industry has expanded to encompass an array of lucrative, previously overlooked opportunities in the male grooming, ...

Wellness : Male Grooming : Inclusive Beauty

Communities

New Beauty Consumers

Beauty, it is often said, is in the eye of the beholder. For five key consumer tribes with very different views about global beauty, this saying ...

Grooming : Consumer Behaviour : Beauty Routines

Viewpoints

Mia Collins: Luxury beauty

Luxury is now as much about the experience as the product, says Mia Collins, general merchandise manager for beauty at Harrods.

Harrods : Salon De Parfums : Ex Nihilo

Big Ideas

Generation travel

US – Millennials spend the most on domestic travel, according to a new study by the Shullman Research Center.

Generations : Consumer Behaviour : Travel Spending

Trend Tracker

The Flat Age Society

In 2014, we identified The Flat Age Society, a group of optimistic and entrepreneurial consumers aged 60 and over who are creating a world in which...

The Flat Age Society : Boomers : Aging

Big Ideas

Digital groceries

Global – Digital technology is redefining grocery shopping, according to a new survey by Nielsen.

Nielsen : FMCG : Groceries

Big Ideas

Work-life world

Global – Finding a work-life balance is getting harder, according to an international survey.

Ernst And Young : Generation Go : Employment

Macro Trends

The Optimised Self

Humanity is on a quest. It is not a quest for perfection, but for optimisation – to be the optimal versions of ourselves, the most effective and th...

Optimisation : Health : Wellbeing

Big Ideas

Millennials and Generation D most willing to pay premium for healthy foods

Younger generations are more likely to seek out and pay for healthy foods, according to a Nielsen report.

Millennials : Health Food : Generational Differences

Big Ideas

Boomers and seniors feel overlooked by technology brands

Baby Boomers have revealed that they feel patronised by technology companies, according to a recent study

Baby Boomers : AVG Technologies : Digital

Big Ideas

Selfridges to unveil project celebrating born-again creatives

Selfridges is launching the Bright Old Things initiative, celebrating 40–80-year-old creative thinkers and showing that it’s never too late to try ...

Selfridges : Bright Old Things : The Flat Age Society

Big Ideas

Digital coupons keep consumers coming back for more

Digital coupons are key to maintaining customer loyalty and influencing purchases, according to a report by Forrester Consulting.

Shopping : Digital Coupons : Promotions

Viewpoints

Caryn Franklin: How to make diversity profitable

Brands need to engage with women differently, says fashion commentator and activist Caryn Franklin.

FABs : Caryn Franklin : I-D

Big Ideas

New beauty website targets Flat Agers

The Beauty + is a new website for women who 'love their age'.

Jane Cunningham : Flat Age Beauty : Flat Agers

Big Ideas

Citizenme app helps consumers to take control of personal data

New start-up Citizenme aims to put consumers in charge of their online personal data.

Citizenme : Marketing : Personal Data

Viewpoints

Cindy Joseph: How to be pro-age not anti-age

The 60something stylist and model describes the thinking behind her pro-age skincare line.

Cosmetics : BOOM! : Baby Boomer Beauty

Micro Trends

Wowtels

As we seemingly grow tired of what is on the Earth, will we look inside it?

Groundscrapers : Undersea Hotels : Dubai

Design Directions

Vessyl

The ubiquitous, everyday cup has been turned into an ingenious smart device.

The Flat Age Society : Self-Quants : Internet Of Things

Viewpoints

Dave Coplin: The Amazing Big Data Revolution

Microsoft UK's chief envisioning officer on the brave new world of big data.

Big Data : Machine Learning : Healthcare

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