Behaviours

Everything you need to face your future consumer with confidence, including the latest ethnographic research, generational insight, consumer-related stats and overarching human needs.

Gen Z in Kenya

From Silicon Savannah to the streets of Nairobi, Kenya’s Gen Z are rewriting the rules of power, protest and purpose for governments and brands.

Markets

Gen Z’s Mall Revival

For Gen Z, malls are more than places to shop – they have become social playgrounds where retail, food and entertainment collide to create energy, connection and discovery.

Big Ideas

SXSW 2025: Reclamation Versus Resistance

SXSW 2025 marked a radical shift from resistance to reclamation, as industry leaders build agency in a challenging democracy, create decentralised media platforms and focus on a shared humanity.

Markets

The Sexuwellness Men’s Market

Meet the innovators rebranding men’s sexual wellness as a pillar of male pleasure and wellbeing.

Markets

Cortisol Control

Tackling stress is a major concern for the wellness community, with new research and innovations emerging to measure and lower cortisol, along with viral content promoting cortisol-focused solutions.

Big Ideas

Luxury’s tipping point

Global – Online sales of luxury goods are set to triple in the next decade, according to consulting firm McKinsey.

McKinsey : Luxury : Consumer Behaviour

Big Ideas

WIRED 2015 Show Review

With more than 50 speakers in just two days, the WIRED 2015 show touched on topics as diverse as start-ups with a social impact to the secret behin...

Carlo Ratti : Exo Protein : Interfaces

Big Ideas

The importance of trust

Global – Amazon has filed a lawsuit against 1,114 people for posting fake reviews on its website.

Amazon : Fiverr : Reputation Economy

Big Ideas

Fowl play

Australia – A chicken has become an unlikely Twitter star, proving that there are no rules when it comes to social media strategy.

Chicken Treat : Fast Food : Twitter

Big Ideas

Emotional response

Global – Facebook Reactions spells a new era for the like button and could prove a powerful new tool for retailers.

Facebook Reactions : Empathy : Analytics

Big Ideas

Listen to this

Global – Burberry is the first major retailer to have its own Apple Music channel.

Burberry : Apple Music : Content Curation

Big Ideas

Black beauty

US – Black beauty publication Essence has launched its own subscription Beauty Box specifically for black women.

Essence : BeautyBox : Michelle Ebanks

Big Ideas

Please be seated

Sweden – McDonald’s has teamed up with restaurant-booking app Bookatable to offer customers a more refined dining experience.

McDonald's : Bookatable : Jeff Jackett

Big Ideas

Barriers to entry

UK – Accomable is a travel planning website built for an underserved demographic, people with special needs.

Accomable : Short Stay Home Rental : Disabilities

Big Ideas

Crack the code

Global – Kibo enables users to conceal secret messages behind seemingly innocuous texts.

Kibo : Messaging : Encryption

Big Ideas

Algae food

Global – The algae-based food market looks set to thrive, as more companies begin to harness the potential of this nutrient-rich foodstuff.

Solazyme : Roquette : Algae

Big Ideas

Pass the popcorn

Global – Tribeca Shortlist is a new film subscription service breaking entertainment’s fourth wall with the help of Hollywood’s finest.

Tribeca Shortlist : Subscription Video On Demand : Discovery

Communities

Sixth Continent Luxurians

The Sixth Continentals are the restless, borderless luxurians who are reshaping the luxury sector to fit their peripatetic needs in countries and c...

Consumer Behaviour : Lagos : New York

Markets

Luxury Services

Millennial luxurians are reshaping expectations of both the level and nature of luxury service.

Luxury : Luxury Service : Millenials

Big Ideas

Real deal

New York – The Outdoor Advertising Association of America (OAAA) has used the controversy surrounding ad blockers as a springboard for its Feel The...

The Outdoor Advertising Association Of America : OAAA : Feel The Real

Big Ideas

Donate your space

São Paulo – JWT Brazil has created a way for YouTube users to donate their unused video space to a charity of their choice.

JWT Brazil : Donate The Bars : Ricardo John

Big Ideas

Dutch Design Week 2015 Preview

Eindhoven is to set to transform its industrial landscape once again for Dutch Design Week. Now in its 14th edition, this year’s festival carries t...

Dutch Design Week 2015 : Eindhoven : Design Academy Eindhoven

Big Ideas

Noisy neighbours

New York – Property search company Trulia is helping buyers find a slice of the quiet life with a new function that shows how noisy certain areas...

Trulia : CartoDB : Location Data

Big Ideas

The end of hangovers?

Sydney – As the demand for food and drink products that promote wellbeing booms, Distillery looks to apply the trend to the alcohol category with i...

Drink Futures : Alcohol : Wellbeing

Big Ideas

Artisanal Amazon

US – Amazon is taking on arts and crafts platform Etsy with its Handmade store.

Amazon : Etsy : Handmade

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