Behaviours

Everything you need to face your future consumer with confidence, including the latest ethnographic research, generational insight, consumer-related stats and overarching human needs.

Gen Z in Kenya

From Silicon Savannah to the streets of Nairobi, Kenya’s Gen Z are rewriting the rules of power, protest and purpose for governments and brands.

Markets

Sacred Sojourns

Religious tourism is booming as a new generation of travellers seeks spiritual meaning, cultural rituals and connection across sacred destinations worldwide.

Markets

The Bromeopathy Market

Bromeopathy is entering the mainstream as the wellness industry caters for a new wave of men seeking science-backed products and supplements to fuel their masculinity. 

Big Ideas

SXSW 2025: Reclamation Versus Resistance

SXSW 2025 marked a radical shift from resistance to reclamation, as industry leaders build agency in a challenging democracy, create decentralised media platforms and focus on a shared humanity.

Markets

Gen Z in Indonesia

With millions of young, tech-savvy and entrepreneurial Indonesians reshaping culture, business and faith, Gen Z is a force no brand can afford to ignore.

Big Ideas

Dutch Design Week 2015 Preview

Eindhoven is to set to transform its industrial landscape once again for Dutch Design Week. Now in its 14th edition, this year’s festival carries t...

Big Ideas

Noisy neighbours

New York – Property search company Trulia is helping buyers find a slice of the quiet life with a new function that shows how noisy certain areas...

Trulia : CartoDB : Location Data

Big Ideas

The end of hangovers?

Sydney – As the demand for food and drink products that promote wellbeing booms, Distillery looks to apply the trend to the alcohol category with i...

Drink Futures : Alcohol : Wellbeing

Big Ideas

Artisanal Amazon

US – Amazon is taking on arts and crafts platform Etsy with its Handmade store.

Amazon : Etsy : Handmade

Big Ideas

Infinitely recyclable sportswear

Europe – Adidas has launched a new research project, Sport Infinity, to examine the possibilities of infinitely recyclable products.

Adidas : Sport Infinity

Big Ideas

Samsung Sublimity

Samsung is sending one lucky Scandinavian to a Tibetan monastery to watch television for 100 days.

Samsung : The New Sublimity : DDB Stockholm

Big Ideas

Lighting the way

Global – The humble LED lightbulb could hold the future to a ubiquitous and more secure internet, says li-fi technology pioneer pureLiFi.

PureLiFi : Light Fidelity : Connectivity

Big Ideas

London Design Festival 2015: Top 10

Ambient installations may have stolen the limelight at this year’s festival, but a host of exhibitions that advanced a critical and environmentally...

London Design Festival 2015 : Eataipei : Aram Gallery

Big Ideas

Flexible hours

US – Amazon is recruiting ordinary citizens to deliver packages for its ambitious Amazon Prime Now service.

Amazon Flex : Drivers : Freelancers

Big Ideas

Next level

UK – Cyphinx is a new online gaming platform designed to prepare the next generation of programmers for a career in cybersecurity.

Cyphinx : Cybersecurity : Recruitment

Big Ideas

Luxury conversation

Global – Luxury fashion brands are losing their voice online, according to social media analysts Brandwatch.

BrandWatch : Social Media : Luxury Fashion Brands

Big Ideas

Drive a bargain

New York – General Motors has launched its own car-sharing service targeted at the residents of an apartment building in Manhattan.

General Motors : Let's Drive NYC : Car Sharing

Big Ideas

Change on the menu

Global – The United Nations has shown it has the stomach for sustainable thinking by serving guests a lunch made from discarded foodstuffs.

United Nations : UN : Headquarters

Big Ideas

Another blow for ads

Caribbean – As the war over net neutrality heats up, mobile network provider Digicel has started blocking online adverts.

Shine Technologies : Digicel : Ad-blocking

Big Ideas

Bloggers’ blight

Global – The age of the celebrity blogger may be coming to an end, says digital media company SheKnows Media.

Bloggers : SheKnows Media : Celebrity Endorsements

Big Ideas

All in the service

US – Service is a new online platform that acts as a neutral third party between brand and consumer to ensure high levels of customer service.

Customer Service : Complaints : Reputation

Big Ideas

Hashtag ban

US – In its most recent update, photo-sharing app Storehouse has removed followers, hashtags and its social feed.

Insta-real : Social Media : Instagram

Big Ideas

Scenic route

New York – Airbnb has joined forces with Google Maps to help people find the road less travelled.

Airbnb : Hosted Walks : Google Maps

Big Ideas

London Design Festival 2015: Review

This year’s London Design Festival saw many exhibitors scaling down. Yet, despite its smaller scope, the festival succeeded in highlighting new a...

V&A Museum : Faye Toogood : Sustainable Design

Big Ideas

Superfood futures

Global – Peruvian lucuma is the next superfood poised to take the Western world by storm.

Lucuma : Mintel : Superfood

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