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Everything you need to face your future consumer with confidence, including the latest ethnographic research, generational insight, consumer-related stats and overarching human needs.
Markets
Gen Z in Kenya
From Silicon Savannah to the streets of Nairobi, Kenya’s Gen Z are rewriting the rules of power, protest and purpose for governments and brands.
Markets
Sacred Sojourns
Religious tourism is booming as a new generation of travellers seeks spiritual meaning, cultural rituals and connection across sacred destinations worldwide.
Markets
The Bromeopathy Market
Bromeopathy is entering the mainstream as the wellness industry caters for a new wave of men seeking science-backed products and supplements to fuel their masculinity.
Big Ideas
SXSW 2025: Reclamation Versus Resistance
SXSW 2025 marked a radical shift from resistance to reclamation, as industry leaders build agency in a challenging democracy, create decentralised media platforms and focus on a shared humanity.
Markets
Gen Z in Indonesia
With millions of young, tech-savvy and entrepreneurial Indonesians reshaping culture, business and faith, Gen Z is a force no brand can afford to ignore.
Big Ideas
Dutch Design Week 2015 Preview
Eindhoven is to set to transform its industrial landscape once again for Dutch Design Week. Now in its 14th edition, this year’s festival carries t...
Dutch Design Week 2015
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Eindhoven
:
Design Academy Eindhoven
Big Ideas
Noisy neighbours
New York – Property search company Trulia is helping buyers find a slice of the quiet life with a new function that shows how noisy certain areas...
Trulia
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CartoDB
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Location Data
Big Ideas
The end of hangovers?
Sydney – As the demand for food and drink products that promote wellbeing booms, Distillery looks to apply the trend to the alcohol category with i...
Drink Futures
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Alcohol
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Wellbeing
Big Ideas
Artisanal Amazon
US – Amazon is taking on arts and crafts platform Etsy with its Handmade store.
Amazon
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Etsy
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Handmade
Big Ideas
Infinitely recyclable sportswear
Europe – Adidas has launched a new research project, Sport Infinity, to examine the possibilities of infinitely recyclable products.
Adidas
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Sport Infinity
Big Ideas
Samsung Sublimity
Samsung is sending one lucky Scandinavian to a Tibetan monastery to watch television for 100 days.
Samsung
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The New Sublimity
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DDB Stockholm
Big Ideas
Lighting the way
Global – The humble LED lightbulb could hold the future to a ubiquitous and more secure internet, says li-fi technology pioneer pureLiFi.
PureLiFi
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Light Fidelity
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Connectivity
Big Ideas
London Design Festival 2015: Top 10
Ambient installations may have stolen the limelight at this year’s festival, but a host of exhibitions that advanced a critical and environmentally...
London Design Festival 2015
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Eataipei
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Aram Gallery
Big Ideas
Flexible hours
US – Amazon is recruiting ordinary citizens to deliver packages for its ambitious Amazon Prime Now service.
Amazon Flex
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Drivers
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Freelancers
Big Ideas
Next level
UK – Cyphinx is a new online gaming platform designed to prepare the next generation of programmers for a career in cybersecurity.
Cyphinx
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Cybersecurity
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Recruitment
Big Ideas
Luxury conversation
Global – Luxury fashion brands are losing their voice online, according to social media analysts Brandwatch.
BrandWatch
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Social Media
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Luxury Fashion Brands
Big Ideas
Drive a bargain
New York – General Motors has launched its own car-sharing service targeted at the residents of an apartment building in Manhattan.
General Motors
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Let's Drive NYC
:
Car Sharing
Big Ideas
Change on the menu
Global – The United Nations has shown it has the stomach for sustainable thinking by serving guests a lunch made from discarded foodstuffs.
United Nations
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UN
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Headquarters
Big Ideas
Another blow for ads
Caribbean – As the war over net neutrality heats up, mobile network provider Digicel has started blocking online adverts.
Shine Technologies
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Digicel
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Ad-blocking
Big Ideas
Bloggers’ blight
Global – The age of the celebrity blogger may be coming to an end, says digital media company SheKnows Media.
Bloggers
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SheKnows Media
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Celebrity Endorsements
Big Ideas
All in the service
US – Service is a new online platform that acts as a neutral third party between brand and consumer to ensure high levels of customer service.
Customer Service
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Complaints
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Reputation
Big Ideas
Hashtag ban
US – In its most recent update, photo-sharing app Storehouse has removed followers, hashtags and its social feed.
Insta-real
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Social Media
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Instagram
Big Ideas
Scenic route
New York – Airbnb has joined forces with Google Maps to help people find the road less travelled.
Airbnb
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Hosted Walks
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Google Maps
Big Ideas
London Design Festival 2015: Review
This year’s London Design Festival saw many exhibitors scaling down. Yet, despite its smaller scope, the festival succeeded in highlighting new a...
V&A Museum
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Faye Toogood
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Sustainable Design
Big Ideas
Superfood futures
Global – Peruvian lucuma is the next superfood poised to take the Western world by storm.
Lucuma
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Mintel
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Superfood
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