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Behaviours
Everything you need to face your future consumer with confidence, including the latest ethnographic research, generational insight, consumer-related stats and overarching human needs.
Markets
Gen Z in Kenya
From Silicon Savannah to the streets of Nairobi, Kenya’s Gen Z are rewriting the rules of power, protest and purpose for governments and brands.
Markets
Gen Z’s Mall Revival
For Gen Z, malls are more than places to shop – they have become social playgrounds where retail, food and entertainment collide to create energy, connection and discovery.
Markets
The Bromeopathy Market
Bromeopathy is entering the mainstream as the wellness industry caters for a new wave of men seeking science-backed products and supplements to fuel their masculinity.
Big Ideas
SXSW 2025: Reclamation Versus Resistance
SXSW 2025 marked a radical shift from resistance to reclamation, as industry leaders build agency in a challenging democracy, create decentralised media platforms and focus on a shared humanity.
Markets
The Sexuwellness Men’s Market
Meet the innovators rebranding men’s sexual wellness as a pillar of male pleasure and wellbeing.
Markets
Global Luxury Market: Part 2
As an aspiration and notion, luxury has never been so accessible.
Modern Luxury
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Global
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New Emerging Affluents
Big Ideas
Laser razor
Global – Skarp is a technology start-up designed to revolutionise the way millions of people shave.
Skarp
:
Razor Blades
:
Grooming Products
Markets
Global Luxury Market: Part 1
The sector is re-envisaging and redefining what luxury will mean in the 21st century.
Global Luxury
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Market Overview
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New Luxury Millennials
Big Ideas
Time for a coffee
US – Starbucks has launched an updated version of its mobile app, enabling customers to order ahead and skip long queues.
Starbucks
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Dan Beranek
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Line Anxiety
Big Ideas
Broader horizons
Global – Short-stay home rental site Airbnb has acquired travel hack tool Vamo.
Airbnb
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Vamo
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Journey
Big Ideas
A promise kept
Global – McDonald’s has rallied some of the world’s biggest brands to help raise money for the migrant aid crisis.
United Nations
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World Food Programme
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McDonald's
Big Ideas
Free-rein fashion
New York – Department store Bergdorf Goodman is giving brands free rein to design their own spaces in its renovated luxury lifestyle space on the s...
Bergdorf Goodman
:
The Modernist Floor
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Luxury Retail
Big Ideas
Connected tech’s coming home
London – Next year could be the year that the Connected Home finally starts living up to its potential, says British Gas’ Kassir Hussein.
British Gas
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Hive
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Techable Talks
Big Ideas
Bronies bite back
US – Indie developer Mane 6 has defied Hasbro by creating a game based on characters from the cult cartoon series My Little Pony.
My Little Pony
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Hasbro
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Mane 6
Big Ideas
Take a shot
Europe – Lager brand Amsterdam has launched a new 237ml can for drinking on the go.
Amsterdam Navigator
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Packaging
:
Beer Shot
Communities
Ascetic Luxurians
High-minded individuals seeking meaning and fulfilment, Ascetic Luxurians are a privileged set who shun the brand fetishisation and buy-it-all thin...
London
:
Sydney
:
New York
Big Ideas
Colour coordination
Global – Topshop has joined forces with Pinterest to help customers find their perfect colour palette.
Topshop
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Pinterest
:
Colour Board
Big Ideas
Back to busyness
Global – Millennials are the generation most likely to overstate how busy they are, according to new figures from Havas Worldwide.
Havas Worldwide
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Busy
:
The Busy Trap
Big Ideas
World Retail Congress 2015 Review: Part 2
Digital anxiety, disconnected stores and omni-channel retail were top concerns at World Retail Congress 2015 (WRC).
World Retail Congress 2015
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Chinese Consumer
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Mobile Shopping
Big Ideas
All in one
Global – Apple has forced the world’s leading service providers into action after it announced a rethink of the way it will sell iPhones.
Apple
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IPhone
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IPhone 6S
Big Ideas
New nostalgia
Global – Archiving app Shryne aims to help consumers declutter their online social history.
Shryne
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Digital Archive
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Nostalgia
Big Ideas
Ad-less browsing
Global – Mobile ad blockers have rocked the app download charts since Apple announced its latest iOS update.
Ad Blockers
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Ad-blocking Apps
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Peace
Big Ideas
Waste not
UK – FMCG brand Yeo Valley is releasing a special-edition yoghurt made from fruit that would otherwise go to waste.
Yeo Valley
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Tesco
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Left-Yeovers
Big Ideas
Wear the internet
New York – Tumblr hosted a pop-up store at this year’s New York Fashion Week to debut its first clothing line
Netstalgia
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Tumblr
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New York Fashion Week 2015
Big Ideas
Money in the bank
New Zealand – ASB Bank has given the humble piggybank a modern makeover to educate Generation I on the value of saving.
ASB
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Saatchi & Saatchi
:
Gen I
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