Behaviours

Everything you need to face your future consumer with confidence, including the latest ethnographic research, generational insight, consumer-related stats and overarching human needs.

Global Luxury Market: Part 2

Markets

Global Luxury Market: Part 2

As an aspiration and notion, luxury has never been so accessible.
Modern Luxury : Global : New Emerging Affluents
Laser razor

Big Ideas

Laser razor

Global – Skarp is a technology start-up designed to revolutionise the way millions of people shave.
Skarp : Razor Blades : Grooming Products
Global Luxury Market: Part 1

Markets

Global Luxury Market: Part 1

The sector is re-envisaging and redefining what luxury will mean in the 21st century.
Global Luxury : Market Overview : New Luxury Millennials
Time for a coffee

Big Ideas

Time for a coffee

US – Starbucks has launched an updated version of its mobile app, enabling customers to order ahead and skip long queues.
Starbucks : Dan Beranek : Line Anxiety
Broader horizons

Big Ideas

Broader horizons

Global – Short-stay home rental site Airbnb has acquired travel hack tool Vamo.
Airbnb : Vamo : Journey
A promise kept

Big Ideas

A promise kept

Global – McDonald’s has rallied some of the world’s biggest brands to help raise money for the migrant aid crisis.
United Nations : World Food Programme : McDonald's
Free-rein fashion

Big Ideas

Free-rein fashion

New York – Department store Bergdorf Goodman is giving brands free rein to design their own spaces in its renovated luxury lifestyle space on the s...
Bergdorf Goodman : The Modernist Floor : Luxury Retail
Connected tech’s coming home

Big Ideas

Connected tech’s coming home

London – Next year could be the year that the Connected Home finally starts living up to its potential, says British Gas’ Kassir Hussein.
British Gas : Hive : Techable Talks
Bronies bite back

Big Ideas

Bronies bite back

US – Indie developer Mane 6 has defied Hasbro by creating a game based on characters from the cult cartoon series My Little Pony.
My Little Pony : Hasbro : Mane 6
Take a shot

Big Ideas

Take a shot

Europe – Lager brand Amsterdam has launched a new 237ml can for drinking on the go.
Amsterdam Navigator : Packaging : Beer Shot
Ascetic Luxurians

Communities

Ascetic Luxurians

High-minded individuals seeking meaning and fulfilment, Ascetic Luxurians are a privileged set who shun the brand fetishisation and buy-it-all thin...
London : Sydney : New York
Colour coordination

Big Ideas

Colour coordination

Global – Topshop has joined forces with Pinterest to help customers find their perfect colour palette.
Topshop : Pinterest : Colour Board
Back to busyness

Big Ideas

Back to busyness

Global – Millennials are the generation most likely to overstate how busy they are, according to new figures from Havas Worldwide.
Havas Worldwide : Busy : The Busy Trap
World Retail Congress 2015 Review: Part 2

Big Ideas

World Retail Congress 2015 Review: Part 2

Digital anxiety, disconnected stores and omni-channel retail were top concerns at World Retail Congress 2015 (WRC).
World Retail Congress 2015 : Chinese Consumer : Mobile Shopping
All in one

Big Ideas

All in one

Global – Apple has forced the world’s leading service providers into action after it announced a rethink of the way it will sell iPhones.
Apple : IPhone : IPhone 6S
New nostalgia

Big Ideas

New nostalgia

Global – Archiving app Shryne aims to help consumers declutter their online social history.
Shryne : Digital Archive : Nostalgia
Ad-less browsing

Big Ideas

Ad-less browsing

Global – Mobile ad blockers have rocked the app download charts since Apple announced its latest iOS update.
Ad Blockers : Ad-blocking Apps : Peace
Waste not

Big Ideas

Waste not

UK – FMCG brand Yeo Valley is releasing a special-edition yoghurt made from fruit that would otherwise go to waste.
Yeo Valley : Tesco : Left-Yeovers
Wear the internet

Big Ideas

Wear the internet

New York – Tumblr hosted a pop-up store at this year’s New York Fashion Week to debut its first clothing line
Netstalgia : Tumblr : New York Fashion Week 2015
Money in the bank

Big Ideas

Money in the bank

New Zealand – ASB Bank has given the humble piggybank a modern makeover to educate Generation I on the value of saving.
ASB : Saatchi & Saatchi : Gen I
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