Behaviours

Everything you need to face your future consumer with confidence, including the latest ethnographic research, generational insight, consumer-related stats and overarching human needs.

Gen Z in Kenya

From Silicon Savannah to the streets of Nairobi, Kenya’s Gen Z are rewriting the rules of power, protest and purpose for governments and brands.

Markets

Gen Z’s Mall Revival

For Gen Z, malls are more than places to shop – they have become social playgrounds where retail, food and entertainment collide to create energy, connection and discovery.

Markets

The Bromeopathy Market

Bromeopathy is entering the mainstream as the wellness industry caters for a new wave of men seeking science-backed products and supplements to fuel their masculinity. 

Big Ideas

SXSW 2025: Reclamation Versus Resistance

SXSW 2025 marked a radical shift from resistance to reclamation, as industry leaders build agency in a challenging democracy, create decentralised media platforms and focus on a shared humanity.

Markets

The Sexuwellness Men’s Market

Meet the innovators rebranding men’s sexual wellness as a pillar of male pleasure and wellbeing.

Markets

Global Luxury Market: Part 2

As an aspiration and notion, luxury has never been so accessible.

Modern Luxury : Global : New Emerging Affluents

Big Ideas

Laser razor

Global – Skarp is a technology start-up designed to revolutionise the way millions of people shave.

Skarp : Razor Blades : Grooming Products

Markets

Global Luxury Market: Part 1

The sector is re-envisaging and redefining what luxury will mean in the 21st century.

Global Luxury : Market Overview : New Luxury Millennials

Big Ideas

Time for a coffee

US – Starbucks has launched an updated version of its mobile app, enabling customers to order ahead and skip long queues.

Starbucks : Dan Beranek : Line Anxiety

Big Ideas

Broader horizons

Global – Short-stay home rental site Airbnb has acquired travel hack tool Vamo.

Airbnb : Vamo : Journey

Big Ideas

A promise kept

Global – McDonald’s has rallied some of the world’s biggest brands to help raise money for the migrant aid crisis.

United Nations : World Food Programme : McDonald's

Big Ideas

Free-rein fashion

New York – Department store Bergdorf Goodman is giving brands free rein to design their own spaces in its renovated luxury lifestyle space on the s...

Bergdorf Goodman : The Modernist Floor : Luxury Retail

Big Ideas

Connected tech’s coming home

London – Next year could be the year that the Connected Home finally starts living up to its potential, says British Gas’ Kassir Hussein.

British Gas : Hive : Techable Talks

Big Ideas

Bronies bite back

US – Indie developer Mane 6 has defied Hasbro by creating a game based on characters from the cult cartoon series My Little Pony.

My Little Pony : Hasbro : Mane 6

Big Ideas

Take a shot

Europe – Lager brand Amsterdam has launched a new 237ml can for drinking on the go.

Amsterdam Navigator : Packaging : Beer Shot

Communities

Ascetic Luxurians

High-minded individuals seeking meaning and fulfilment, Ascetic Luxurians are a privileged set who shun the brand fetishisation and buy-it-all thin...

London : Sydney : New York

Big Ideas

Colour coordination

Global – Topshop has joined forces with Pinterest to help customers find their perfect colour palette.

Topshop : Pinterest : Colour Board

Big Ideas

Back to busyness

Global – Millennials are the generation most likely to overstate how busy they are, according to new figures from Havas Worldwide.

Havas Worldwide : Busy : The Busy Trap

Big Ideas

World Retail Congress 2015 Review: Part 2

Digital anxiety, disconnected stores and omni-channel retail were top concerns at World Retail Congress 2015 (WRC).

World Retail Congress 2015 : Chinese Consumer : Mobile Shopping

Big Ideas

All in one

Global – Apple has forced the world’s leading service providers into action after it announced a rethink of the way it will sell iPhones.

Apple : IPhone : IPhone 6S

Big Ideas

New nostalgia

Global – Archiving app Shryne aims to help consumers declutter their online social history.

Shryne : Digital Archive : Nostalgia

Big Ideas

Ad-less browsing

Global – Mobile ad blockers have rocked the app download charts since Apple announced its latest iOS update.

Ad Blockers : Ad-blocking Apps : Peace

Big Ideas

Waste not

UK – FMCG brand Yeo Valley is releasing a special-edition yoghurt made from fruit that would otherwise go to waste.

Yeo Valley : Tesco : Left-Yeovers

Big Ideas

Wear the internet

New York – Tumblr hosted a pop-up store at this year’s New York Fashion Week to debut its first clothing line

Netstalgia : Tumblr : New York Fashion Week 2015

Big Ideas

Money in the bank

New Zealand – ASB Bank has given the humble piggybank a modern makeover to educate Generation I on the value of saving.

ASB : Saatchi & Saatchi : Gen I

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