Behaviours

Everything you need to face your future consumer with confidence, including the latest ethnographic research, generational insight, consumer-related stats and overarching human needs.

Gen Z in Kenya

From Silicon Savannah to the streets of Nairobi, Kenya’s Gen Z are rewriting the rules of power, protest and purpose for governments and brands.

Markets

The Bromeopathy Market

Bromeopathy is entering the mainstream as the wellness industry caters for a new wave of men seeking science-backed products and supplements to fuel their masculinity. 

Big Ideas

SXSW 2025: Reclamation Versus Resistance

SXSW 2025 marked a radical shift from resistance to reclamation, as industry leaders build agency in a challenging democracy, create decentralised media platforms and focus on a shared humanity.

Markets

The Sexuwellness Men’s Market

Meet the innovators rebranding men’s sexual wellness as a pillar of male pleasure and wellbeing.

Markets

Cortisol Control

Tackling stress is a major concern for the wellness community, with new research and innovations emerging to measure and lower cortisol, along with viral content promoting cortisol-focused solutions.

Big Ideas

Infinitely recyclable sportswear

Europe – Adidas has launched a new research project, Sport Infinity, to examine the possibilities of infinitely recyclable products.

Adidas : Sport Infinity

Big Ideas

Samsung Sublimity

Samsung is sending one lucky Scandinavian to a Tibetan monastery to watch television for 100 days.

Samsung : The New Sublimity : DDB Stockholm

Big Ideas

Lighting the way

Global – The humble LED lightbulb could hold the future to a ubiquitous and more secure internet, says li-fi technology pioneer pureLiFi.

PureLiFi : Light Fidelity : Connectivity

Big Ideas

London Design Festival 2015: Top 10

Ambient installations may have stolen the limelight at this year’s festival, but a host of exhibitions that advanced a critical and environmentally...

London Design Festival 2015 : Eataipei : Aram Gallery

Big Ideas

Flexible hours

US – Amazon is recruiting ordinary citizens to deliver packages for its ambitious Amazon Prime Now service.

Amazon Flex : Drivers : Freelancers

Big Ideas

Next level

UK – Cyphinx is a new online gaming platform designed to prepare the next generation of programmers for a career in cybersecurity.

Cyphinx : Cybersecurity : Recruitment

Big Ideas

Luxury conversation

Global – Luxury fashion brands are losing their voice online, according to social media analysts Brandwatch.

BrandWatch : Social Media : Luxury Fashion Brands

Big Ideas

Drive a bargain

New York – General Motors has launched its own car-sharing service targeted at the residents of an apartment building in Manhattan.

General Motors : Let's Drive NYC : Car Sharing

Big Ideas

Change on the menu

Global – The United Nations has shown it has the stomach for sustainable thinking by serving guests a lunch made from discarded foodstuffs.

United Nations : UN : Headquarters

Big Ideas

Another blow for ads

Caribbean – As the war over net neutrality heats up, mobile network provider Digicel has started blocking online adverts.

Shine Technologies : Digicel : Ad-blocking

Big Ideas

Bloggers’ blight

Global – The age of the celebrity blogger may be coming to an end, says digital media company SheKnows Media.

Bloggers : SheKnows Media : Celebrity Endorsements

Big Ideas

All in the service

US – Service is a new online platform that acts as a neutral third party between brand and consumer to ensure high levels of customer service.

Customer Service : Complaints : Reputation

Big Ideas

Hashtag ban

US – In its most recent update, photo-sharing app Storehouse has removed followers, hashtags and its social feed.

Insta-real : Social Media : Instagram

Big Ideas

Scenic route

New York – Airbnb has joined forces with Google Maps to help people find the road less travelled.

Airbnb : Hosted Walks : Google Maps

Big Ideas

London Design Festival 2015: Review

This year’s London Design Festival saw many exhibitors scaling down. Yet, despite its smaller scope, the festival succeeded in highlighting new a...

V&A Museum : Faye Toogood : Sustainable Design

Big Ideas

Superfood futures

Global – Peruvian lucuma is the next superfood poised to take the Western world by storm.

Lucuma : Mintel : Superfood

Markets

Global Luxury Market: Part 2

As an aspiration and notion, luxury has never been so accessible.

Modern Luxury : Global : New Emerging Affluents

Big Ideas

Laser razor

Global – Skarp is a technology start-up designed to revolutionise the way millions of people shave.

Skarp : Razor Blades : Grooming Products

Markets

Global Luxury Market: Part 1

The sector is re-envisaging and redefining what luxury will mean in the 21st century.

Global Luxury : Market Overview : New Luxury Millennials

Big Ideas

Time for a coffee

US – Starbucks has launched an updated version of its mobile app, enabling customers to order ahead and skip long queues.

Starbucks : Dan Beranek : Line Anxiety

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