Behaviours

Everything you need to face your future consumer with confidence, including the latest ethnographic research, generational insight, consumer-related stats and overarching human needs.

Gen Z in Kenya

From Silicon Savannah to the streets of Nairobi, Kenya’s Gen Z are rewriting the rules of power, protest and purpose for governments and brands.

Markets

Sacred Sojourns

Religious tourism is booming as a new generation of travellers seeks spiritual meaning, cultural rituals and connection across sacred destinations worldwide.

Markets

Gen Z’s Mall Revival

For Gen Z, malls are more than places to shop – they have become social playgrounds where retail, food and entertainment collide to create energy, connection and discovery.

Markets

The Sexuwellness Men’s Market

Meet the innovators rebranding men’s sexual wellness as a pillar of male pleasure and wellbeing.

Markets

Cortisol Control

Tackling stress is a major concern for the wellness community, with new research and innovations emerging to measure and lower cortisol, along with viral content promoting cortisol-focused solutions.

Big Ideas

Spoken word

US – Starling is a wearable device for babies that helps parents monitor their child’s language development.

Starling : VersaMe : Ed Tech

Big Ideas

Sparks can fly

UK – Supermarket chain Marks & Spencer today launched its new loyalty scheme, Sparks, which rewards its most frequent customers with exclusive cont...

M&S : Sparks : Members Club

Big Ideas

Jewels of China

China – Jewelllers Tiffany & Co. is celebrating female empowerment and personal fulfilment in its latest advertising campaign.

Tiffany : Wieden And Kennedy : Wieden+Kennedy Shanghai

Big Ideas

Frieze London 2015: Top 10

The influence of digital technology on culture was a prominent theme at Frieze London 2015, the first under Victoria Siddall’s stewardship. Post-pr...

Frieze Art Fair 2015 : Art : London

Big Ideas

Luxury’s tipping point

Global – Online sales of luxury goods are set to triple in the next decade, according to consulting firm McKinsey.

McKinsey : Luxury : Consumer Behaviour

Big Ideas

WIRED 2015 Show Review

With more than 50 speakers in just two days, the WIRED 2015 show touched on topics as diverse as start-ups with a social impact to the secret behin...

Carlo Ratti : Exo Protein : Interfaces

Big Ideas

The importance of trust

Global – Amazon has filed a lawsuit against 1,114 people for posting fake reviews on its website.

Amazon : Fiverr : Reputation Economy

Big Ideas

Fowl play

Australia – A chicken has become an unlikely Twitter star, proving that there are no rules when it comes to social media strategy.

Chicken Treat : Fast Food : Twitter

Big Ideas

Emotional response

Global – Facebook Reactions spells a new era for the like button and could prove a powerful new tool for retailers.

Facebook Reactions : Empathy : Analytics

Big Ideas

Listen to this

Global – Burberry is the first major retailer to have its own Apple Music channel.

Burberry : Apple Music : Content Curation

Big Ideas

Black beauty

US – Black beauty publication Essence has launched its own subscription Beauty Box specifically for black women.

Essence : BeautyBox : Michelle Ebanks

Big Ideas

Please be seated

Sweden – McDonald’s has teamed up with restaurant-booking app Bookatable to offer customers a more refined dining experience.

McDonald's : Bookatable : Jeff Jackett

Big Ideas

Barriers to entry

UK – Accomable is a travel planning website built for an underserved demographic, people with special needs.

Accomable : Short Stay Home Rental : Disabilities

Big Ideas

Crack the code

Global – Kibo enables users to conceal secret messages behind seemingly innocuous texts.

Kibo : Messaging : Encryption

Big Ideas

Algae food

Global – The algae-based food market looks set to thrive, as more companies begin to harness the potential of this nutrient-rich foodstuff.

Solazyme : Roquette : Algae

Big Ideas

Pass the popcorn

Global – Tribeca Shortlist is a new film subscription service breaking entertainment’s fourth wall with the help of Hollywood’s finest.

Tribeca Shortlist : Subscription Video On Demand : Discovery

Communities

Sixth Continent Luxurians

The Sixth Continentals are the restless, borderless luxurians who are reshaping the luxury sector to fit their peripatetic needs in countries and c...

Consumer Behaviour : Lagos : New York

Markets

Luxury Services

Millennial luxurians are reshaping expectations of both the level and nature of luxury service.

Luxury : Luxury Service : Millenials

Big Ideas

Real deal

New York – The Outdoor Advertising Association of America (OAAA) has used the controversy surrounding ad blockers as a springboard for its Feel The...

The Outdoor Advertising Association Of America : OAAA : Feel The Real

Big Ideas

Donate your space

São Paulo – JWT Brazil has created a way for YouTube users to donate their unused video space to a charity of their choice.

JWT Brazil : Donate The Bars : Ricardo John

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