Behaviours

Everything you need to face your future consumer with confidence, including the latest ethnographic research, generational insight, consumer-related stats and overarching human needs.

Gen Z in Kenya

From Silicon Savannah to the streets of Nairobi, Kenya’s Gen Z are rewriting the rules of power, protest and purpose for governments and brands.

Markets

Gen Z’s Mall Revival

For Gen Z, malls are more than places to shop – they have become social playgrounds where retail, food and entertainment collide to create energy, connection and discovery.

Big Ideas

SXSW 2025: Reclamation Versus Resistance

SXSW 2025 marked a radical shift from resistance to reclamation, as industry leaders build agency in a challenging democracy, create decentralised media platforms and focus on a shared humanity.

Markets

The Sexuwellness Men’s Market

Meet the innovators rebranding men’s sexual wellness as a pillar of male pleasure and wellbeing.

Markets

Cortisol Control

Tackling stress is a major concern for the wellness community, with new research and innovations emerging to measure and lower cortisol, along with viral content promoting cortisol-focused solutions.

Big Ideas

Host with the most

Global – Airbnb’s Journeys pilot invites guests to sign up to trips curated by their host, blending Curated Travel with the site’s referr...

Airbnb : Journeys : Curated Travel

Big Ideas

Luxe Pack Monaco 2015: Overview

Sensory applications, sustainable solutions and digital authentication were among the topics on the agenda at Luxe Pack Monaco 2015.

Luxe Pack : Packaging : Monaco

Big Ideas

Facebook adapts advertising

Global – Facebook’s new advertising format for developing countries replaces video with slideshows.

Facebook : Africa : Mobile Ads

Big Ideas

Social conscience

US – Social network Tsu’s uptake over the past year reflects Millennials’ appreciation for models that reward individual users for content and netw...

Social Media Update : Altruvation : Social Commerce

Big Ideas

Social good bazaar

New York – A co-working environment for social enterprises offers business support as well as desk space.

Impact Bazaar : Co-working : New York

Big Ideas

One step ahead

Japan – Car-maker Mitsubishi is helping to prevent accidents caused by loss of concentration and other cognitive distractions thanks to its latest ...

Mitsubishi : Automotives : Cars

Big Ideas

Channel your emojis

Amsterdam – Researchers have developed an emoji-powered YouTube video search.

Emoji2Video : Tyler Schnoebelen : Search Engine

Big Ideas

Latino boom

US – A Nielsen report reveals the growing influence of Latino Baby Boomers in mainstream culture.

Flat Agers : Hispanic : Baby Boomers

Big Ideas

Social media professional

Global – Facebook at Work has scored its largest client, the Royal Bank of Scotland, which will trial the business version of the social networking...

Facebook At Work : RBS : Banking

Big Ideas

Pay with anything

Global – MasterCard is working on technology that will turn any connected device into a mobile payment system.

MasterCard : Commerce For Every Device : IoT

Big Ideas

Make change happen

Global – Fashion label Benetton is celebrating its 50th anniversary with a global campaign dedicated to improving the working conditions of women w...

Benetton : United Colors Of Benetton : Women Empowerment Program

Big Ideas

Dutch Design Week 2015 Review

True to form, the participants of Dutch Design Week 2015 set out to shake up the status quo. Bold exhibitions by the Design Academy Eindhoven gradu...

Dutch Design Week 2015 : Design Academy Eindhoven : New Bricolage Living

Big Ideas

Home sweet home

New York – Common is a residential space redefining expectations of shared living for urban dwellers.

Common : Brooklyn : Co-living

Big Ideas

Don’t want to miss a thing

US – Logistics startup Shyp wants to do away with addresses to make sure no package gets left behind.

Shyp : Logistics : Shipping

Big Ideas

Advertising on the go

Global – Travellers will soon be able to sell the blank space on their luggage to advertisers in exchange for baggage vouchers thanks to Orion Trav...

Orion Travel Tech : Advertising : Personal Luggage

Big Ideas

Off the ground

Global – The in-flight tv screen could soon become a thing of the past as more airlines introduce their own wifi networks.

WestJet : Lufthansa : WestJet Connect

Big Ideas

Save it

US – Off-price retail is here to stay and the industry is set to grow, according to the latest figures from Mintel.

Mintel : Retail : Off-price

Big Ideas

Bank anywhere

Europe – Mobile bank start-up Number26 has launched an app that turns retail spaces into banks.

Number26 : Banking : Fin Tech

Markets

Halal beauty

Halal cosmetics is a fast-growing market in the beauty industry and is set to become a dominant sector over the coming decade.

Multicultural Beauty : Halal : Beauty

Big Ideas

Borderless browsing

US – Luxury e-commerce site Orchard Mile has ended the use of tastemakers, leaving customers with the freedom to choose for themselves.

Orchard Mile : Browsing : Designers

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