Behaviours

Everything you need to face your future consumer with confidence, including the latest ethnographic research, generational insight, consumer-related stats and overarching human needs.

Gen Z in Kenya

From Silicon Savannah to the streets of Nairobi, Kenya’s Gen Z are rewriting the rules of power, protest and purpose for governments and brands.

Markets

Sacred Sojourns

Religious tourism is booming as a new generation of travellers seeks spiritual meaning, cultural rituals and connection across sacred destinations worldwide.

Markets

Gen Z’s Mall Revival

For Gen Z, malls are more than places to shop – they have become social playgrounds where retail, food and entertainment collide to create energy, connection and discovery.

Markets

The Bromeopathy Market

Bromeopathy is entering the mainstream as the wellness industry caters for a new wave of men seeking science-backed products and supplements to fuel their masculinity. 

Markets

Cortisol Control

Tackling stress is a major concern for the wellness community, with new research and innovations emerging to measure and lower cortisol, along with viral content promoting cortisol-focused solutions.

Big Ideas

Fit for all

US – Retailers can no longer afford to ignore plus-size consumers as the market looks set for continued growth in 2016.

Plus-size : Retail : North America

Big Ideas

Virtual empathy storytelling

New York – The New York Times has used Google Virtual Reality to increase readers’ emotional experience of the refugee crisis.

Mission Media : Transmedia Storytelling : Virtual Reality

Big Ideas

Luxury footprint

Paris – French conglomerate LVMH is pledging £3.8m ($5.8m, €5.4m) in a bid to reduce its carbon footprint and the impact of its operations on the p...

LVMH : Carbon Footprint : Sustainability

Big Ideas

United front

UK – Burberry is the latest luxury retailer to end diffusion lines by consolidating its Prorsum, Brit and London ranges into one Burberry label.

Burberry : Christopher Bailey : Diffusion Line

Big Ideas

Blockchain bonanza

Global – Microsoft is making it easier for financial services to get to grips with blockchain thanks to ready-made testing environment Azure.

Microsoft : Azure : Ethereum

Big Ideas

Bingeing on video

Los Angeles – Mobile network operator T-Mobile has launched Binge On, a new service that enables users to stream online video without affecting t...

T-mobile : Binge On : Data Usage

Big Ideas

Web Summit 2015 Review

The Web Summit is the biggest celebration of technology in Europe, covering the private web, healthTech, virtual reality and much more.

Dublin Web Summit 2015 : DWS 2015 : Dublin

Big Ideas

Dealing discounts

New York – BuyMeBy is a new online service helping to cut down on food waste.

BuyMeBy : Discounts : The Just Nots

Big Ideas

Calling for a cure

Global – DreamLab is a new app that uses the power of your phone overnight to help find a cure for cancer.

Citizen Science : Awakening Tech : Healthcare

Big Ideas

Along for the ride

Europe – BMW invited Periscopers on an adventure into the great outdoors.

BMW : Periscope : Interaction

Big Ideas

Dubai Design Week 2015 Review

Modernised crafts, emerging talent and new retail platforms stood out at the inaugural edition of Dubai Design Week.

UAE : Design : Dubai Design Week

Big Ideas

Coffee specialist

UK – Small-batch, mail order coffee roaster Pact is launching Nespresso coffee pods.

Nespresso : Coffee : Pact Coffee

Big Ideas

Rfrsh yourself

São Paulo – Soft drink brand Sprite and Brazilian ad agency CUBOCC’s RFRSH na Lata Snapchat campaign creates connections between fans of the fizzy ...

Sprite : Snapchat : Generation Z

Big Ideas

Shop-pin around

Global – Pinterest’s new visual search function and buyable pins are enabling a seamless and shoppable browsing experience.

Social Commerce : Click To Buy : User Curated Retail

Big Ideas

Dublin Web Summit 2015: Power of privacy

Dublin – Privacy is the next big battleground for brands, according to Wickr founder Nico Sell.

Wickr : Wickr Foundation : Encryption

Big Ideas

Symbiotic stays

London – A trial partnership with Hyatt Hotels is enabling luxury sharing economy start-up OneFineStay to extend its service offer.

Symbiotic Branding : The Sharing Economy : Travel And Hospitality Futures

Big Ideas

Dublin Web Summit 2015: Therapy through tech

Dublin – TalkSpace is a mobile-based clinical therapy service that tackles mental illness on a global scale.

TalkSpace : Oren Frank : Mental Health

Big Ideas

Store to studio

London – Matthew Williamson’s retail revamp responds boldly to the new fashion cycle.

Fashion : Retail Experience : Modern Luxury

Big Ideas

Dublin Web Summit 2015: Advertising metrics

Dublin Web Summit 2015 – Advertisers must stop valuing impressions by clicks and start valuing by time, says media agency MEC Global president of d...

Dublin Web Summit : Technology : MEC Global

Big Ideas

Seeing YouTube Red

Global – YouTube phenomenon PewDiePie has come out against ad-blocking, giving his support to YouTube Red.

Youtube Red : Pewdiepie : Ad-blocking

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