Behaviours

Everything you need to face your future consumer with confidence, including the latest ethnographic research, generational insight, consumer-related stats and overarching human needs.

Gen Z’s Mall Revival

For Gen Z, malls are more than places to shop – they have become social playgrounds where retail, food and entertainment collide to create energy, connection and discovery.

Markets

The Bromeopathy Market

Bromeopathy is entering the mainstream as the wellness industry caters for a new wave of men seeking science-backed products and supplements to fuel their masculinity. 

Markets

Gen Z in Indonesia

With millions of young, tech-savvy and entrepreneurial Indonesians reshaping culture, business and faith, Gen Z is a force no brand can afford to ignore.

Markets

The Sexuwellness Men’s Market

Meet the innovators rebranding men’s sexual wellness as a pillar of male pleasure and wellbeing.

Markets

Cortisol Control

Tackling stress is a major concern for the wellness community, with new research and innovations emerging to measure and lower cortisol, along with viral content promoting cortisol-focused solutions.

Big Ideas

TV saviour

New York – Vice Media Group’s new channel Viceland is attracting big-name investors eager to access its young audience.

Big Ideas

Social media blues

Global – Researchers have discovered a link between social media use and feelings of unhappiness.

Friendship Paradox : Happiness Paradox : Twitter

Big Ideas

Limited offer

US – Arby’s, a national fast food chain known for its roast meat sandwiches, offered a meat-free menu for one day only.

Arby's : Fast Food : Vegetarians

Big Ideas

Musical discovery

UK – The BBC has launched an app that enables people to discover new musical tastes from their smartphones.

BBC Music : Discovery : App

Big Ideas

World cinema club

Global – Netflix is changing its algorithms so it can offer viewers more personal recommendations, rather than focusing on regional tastes.

Netflix : Personalisation : Algorithms

Big Ideas

Modular mission

Barcelona – LG has revealed the G5 smartphone, which boasts features that can be accessed by connecting different modules to its base.

LG : MWC : Modular

Big Ideas

Upwardly mobile

UK – More than 50% of traffic to the country’s leading business website categories comes from mobile devices, according to new figures.

SimilarWeb : Mobile Browsing : Online Traffic

Big Ideas

Label of success

UK – Tesco is fostering the Sugarwise grassroots consumer movement, a certification system that guarantees a product’s low added sugar content.

Tesco : Sugarwise : Kitemark

Big Ideas

Bringing paper back

UK – Publisher Trinity Mirror has gone back to the drawing board to create the UK’s first stand-alone newspaper in more than three decades.

Trinity Mirror : Newspaper : New Day

Markets

Tech Market: Part 1

New growth areas in emerging economies and the fruition of long-anticipated innovations will provide momentum for the sector as a whole.

The Hatch : Generation Z : Apple Watch

Big Ideas

Apple fashion

New York – Apple is backing this year’s technology-themed Met Gala in support of its fashion-focused wearables strategy.

Apple : Wearable Tech : Fashion Futures

Communities

Kidpreneurs

Ambitious and fearless, this subset of Generation Z knows exactly what they want in life and are willing to work in order to get it.

Kidpreneurs : The Junior Atelier : The Chief Lemonade Officer

Big Ideas

In the flow

US – Flowstate is a writing tool that uses positive friction to induce a state of creative flow in the writer.

Flowstate : Writing Tool : Positive Friction

Big Ideas

Morning news

Global – Keen to mimic the mobile behaviour of their readers, media outlets Vogue and Quartz are changing the way they deliver the news.

WhatsApp : Vogue : Text Commerce

Big Ideas

Toying with technology

New York – Barbie now has an internet-enabled Dreamhouse, while drones were a big hit at this year’s Toy Fair.

International Toy Fair 2016 : IoT : Augmented Reality

Big Ideas

Buffer anxiety

Global – Slow mobile load times cause considerable stress, according to new research by communications network Ericsson.

Ericsson : Load Times : Anxiety

Big Ideas

Speak up

Global – Facebook is increasing the visibility of those who speak out against hate speech on its site.

Facebook : Counter Speech : Advertising

Big Ideas

Show me the Mondo

London – The Mondo banking app and debit card caters for the smartphone generation through a user-friendly dashboard.

Mondo : Banking App : Customer Services

Big Ideas

Stockholm Design Week and Furniture Fair 2016: Review

At Stockholm’s off-site events, young designers were keen to present a new direction for Scandinavian design.

Furniture : Lighting : Nordic

Big Ideas

Best behaviour

US – Teenagers today are better behaved than past generations, according to a government survey of over 10,000 high school students.

Teenagers : YRBSS : Good Behaviour

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