Behaviours

Everything you need to face your future consumer with confidence, including the latest ethnographic research, generational insight, consumer-related stats and overarching human needs.

Gen Z in Kenya

From Silicon Savannah to the streets of Nairobi, Kenya’s Gen Z are rewriting the rules of power, protest and purpose for governments and brands.

Markets

Gen Z’s Mall Revival

For Gen Z, malls are more than places to shop – they have become social playgrounds where retail, food and entertainment collide to create energy, connection and discovery.

Big Ideas

SXSW 2025: Reclamation Versus Resistance

SXSW 2025 marked a radical shift from resistance to reclamation, as industry leaders build agency in a challenging democracy, create decentralised media platforms and focus on a shared humanity.

Markets

Gen Z in Indonesia

With millions of young, tech-savvy and entrepreneurial Indonesians reshaping culture, business and faith, Gen Z is a force no brand can afford to ignore.

Markets

Cortisol Control

Tackling stress is a major concern for the wellness community, with new research and innovations emerging to measure and lower cortisol, along with viral content promoting cortisol-focused solutions.

Big Ideas

Off the Menu

US – A new food app that specialises in secret menu items is taking off in the US, bringing insider information to a mass-market audience.

Markets

Sleep Market

As consumers adapt their lifestyles to counterbalance the stresses of 21st-century living, sleep is a growing part of the wellness market.

Sleep : Wellness : The Optimised Self

Big Ideas

Open Sesame start-ups

US – The company behind children’s tv show Sesame Street has launched an investment fund to help educational technology start-ups.

Sesame Workshop : Sesame Street : EdTech

Big Ideas

Offbeat cuisine

New York – Delivery service Eat Offbeat is offering Middle Eastern refugees a chef’s role in its kitchen in a bid to introduce New Yorkers to a w...

Food Delivery : Eat Offbeat : Boutique Altruism

Big Ideas

Party plugin

Global – Google Chrome extension Netflix Party lets people share the viewing experience with friends remotely.

The IM Crowd : Netflix : Media Futures

Big Ideas

Chinese majority

China – Chinese tourists purchased almost half of the total luxury goods bought globally in 2015.

China : Chinese Luxurian : Sixth Continent Luxurian

Big Ideas

By the bottle

Japan – Amazon customers can now call on professional sommeliers to help them pick the perfect bottle of wine.

Amazon Sommelier : E-commerce : Customer Service

Big Ideas

Get on Line

Global – Messaging app Line is now the fastest-growing global social media network.

Line : New Bricolage Living : Media

Big Ideas

Blue-collar bots

Osaka – Shiseido’s new domestic plant aims to cut production costs and increase productivity with a largely automated workforce.

Shiseido : Osaka : Long-term Thinking

Big Ideas

Express yourself

London – Digital marketers are beginning to decipher what emojis reveal about consumer sentiment online.

Emojis : Emoji : Swyft

Big Ideas

Flights unlimited

US – Subscription service Onego offers frequent fliers unlimited internal flights, making air travel more affordable for small businesses.

Onego : Subscription Service : Unlimited Flights

Big Ideas

Ripe for change

London – Whole-system Thinking continues to shape the mainstream groceries market as Asda expands its anti-waste campaign.

Asda : Whole System Thinking : Wonky Veg

Big Ideas

Driving style

UK – To mark its fifth anniversary, menswear site Mr Porter has collaborated on a series of limited-edition BMW i3 electric vehicles.

Mr. Porter : BMW I3 : My City

Big Ideas

Working with stress

UK – Britons are more stressed than ever at work and cope using a combination of classic quick fixes and conscious wellbeing tactics.

Stress Is The New Fat : Wellbeing : Workplace Futures

Big Ideas

Goodbye seasons

Global – Fashion labels Vetements and Tom Ford have joined Burberry in rejecting seasonal catwalks to meet consumer demand for instant gratification.

Vetements : Burberry : Tom Ford

Big Ideas

Fitness rules

Oklahoma, US – Fitbit fitness trackers have been made compulsory for new students of Oral Roberts University in Tulsa.

Educational Technology : Wearables : Wellness

Big Ideas

Look twice

US – MTV is taking on rape culture in a series of online banner ads.

Brandstanding : MTV : Look Different

Big Ideas

Fast-paced film

Global – A new thriller is being broadcast solely on Instagram as film-makers look to push the boundaries of storytelling.

Shield 5 : Instagram : Anthony Wilcox

Big Ideas

Hand of friendship

US – Hey! VINA is a new app that helps women find new friends.

Hey! VINA : New Bricolage Living : Apps

Big Ideas

Podcast power

New York – Mobile app ZCast makes podcasting a simple two-step process and is using Twitter to connect broadcasters with a global audience.

ZCast : Podcasts : Social Media

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