Behaviours

Everything you need to face your future consumer with confidence, including the latest ethnographic research, generational insight, consumer-related stats and overarching human needs.

Gen Z in Kenya

From Silicon Savannah to the streets of Nairobi, Kenya’s Gen Z are rewriting the rules of power, protest and purpose for governments and brands.

Markets

Gen Z’s Mall Revival

For Gen Z, malls are more than places to shop – they have become social playgrounds where retail, food and entertainment collide to create energy, connection and discovery.

Big Ideas

SXSW 2025: Reclamation Versus Resistance

SXSW 2025 marked a radical shift from resistance to reclamation, as industry leaders build agency in a challenging democracy, create decentralised media platforms and focus on a shared humanity.

Markets

Gen Z in Indonesia

With millions of young, tech-savvy and entrepreneurial Indonesians reshaping culture, business and faith, Gen Z is a force no brand can afford to ignore.

Markets

The Sexuwellness Men’s Market

Meet the innovators rebranding men’s sexual wellness as a pillar of male pleasure and wellbeing.

Big Ideas

World cinema club

Global – Netflix is changing its algorithms so it can offer viewers more personal recommendations, rather than focusing on regional tastes.

Netflix : Personalisation : Algorithms

Big Ideas

Modular mission

Barcelona – LG has revealed the G5 smartphone, which boasts features that can be accessed by connecting different modules to its base.

LG : MWC : Modular

Big Ideas

Upwardly mobile

UK – More than 50% of traffic to the country’s leading business website categories comes from mobile devices, according to new figures.

SimilarWeb : Mobile Browsing : Online Traffic

Big Ideas

Label of success

UK – Tesco is fostering the Sugarwise grassroots consumer movement, a certification system that guarantees a product’s low added sugar content.

Tesco : Sugarwise : Kitemark

Big Ideas

Bringing paper back

UK – Publisher Trinity Mirror has gone back to the drawing board to create the UK’s first stand-alone newspaper in more than three decades.

Trinity Mirror : Newspaper : New Day

Markets

Tech Market: Part 1

New growth areas in emerging economies and the fruition of long-anticipated innovations will provide momentum for the sector as a whole.

The Hatch : Generation Z : Apple Watch

Big Ideas

Apple fashion

New York – Apple is backing this year’s technology-themed Met Gala in support of its fashion-focused wearables strategy.

Apple : Wearable Tech : Fashion Futures

Communities

Kidpreneurs

Ambitious and fearless, this subset of Generation Z knows exactly what they want in life and are willing to work in order to get it.

Kidpreneurs : The Junior Atelier : The Chief Lemonade Officer

Big Ideas

In the flow

US – Flowstate is a writing tool that uses positive friction to induce a state of creative flow in the writer.

Flowstate : Writing Tool : Positive Friction

Big Ideas

Morning news

Global – Keen to mimic the mobile behaviour of their readers, media outlets Vogue and Quartz are changing the way they deliver the news.

WhatsApp : Vogue : Text Commerce

Big Ideas

Toying with technology

New York – Barbie now has an internet-enabled Dreamhouse, while drones were a big hit at this year’s Toy Fair.

International Toy Fair 2016 : IoT : Augmented Reality

Big Ideas

Buffer anxiety

Global – Slow mobile load times cause considerable stress, according to new research by communications network Ericsson.

Ericsson : Load Times : Anxiety

Big Ideas

Speak up

Global – Facebook is increasing the visibility of those who speak out against hate speech on its site.

Facebook : Counter Speech : Advertising

Big Ideas

Show me the Mondo

London – The Mondo banking app and debit card caters for the smartphone generation through a user-friendly dashboard.

Mondo : Banking App : Customer Services

Big Ideas

Stockholm Design Week and Furniture Fair 2016: Review

At Stockholm’s off-site events, young designers were keen to present a new direction for Scandinavian design.

Furniture : Lighting : Nordic

Big Ideas

Best behaviour

US – Teenagers today are better behaved than past generations, according to a government survey of over 10,000 high school students.

Teenagers : YRBSS : Good Behaviour

Big Ideas

Off the Menu

US – A new food app that specialises in secret menu items is taking off in the US, bringing insider information to a mass-market audience.

High Low : High Street Restaurants : Secret Menu

Markets

Sleep Market

As consumers adapt their lifestyles to counterbalance the stresses of 21st-century living, sleep is a growing part of the wellness market.

Sleep : Wellness : The Optimised Self

Big Ideas

Open Sesame start-ups

US – The company behind children’s tv show Sesame Street has launched an investment fund to help educational technology start-ups.

Sesame Workshop : Sesame Street : EdTech

Big Ideas

Offbeat cuisine

New York – Delivery service Eat Offbeat is offering Middle Eastern refugees a chef’s role in its kitchen in a bid to introduce New Yorkers to a w...

Food Delivery : Eat Offbeat : Boutique Altruism

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