Behaviours

Everything you need to face your future consumer with confidence, including the latest ethnographic research, generational insight, consumer-related stats and overarching human needs.

Gen Z in Kenya

From Silicon Savannah to the streets of Nairobi, Kenya’s Gen Z are rewriting the rules of power, protest and purpose for governments and brands.

Markets

Gen Z’s Mall Revival

For Gen Z, malls are more than places to shop – they have become social playgrounds where retail, food and entertainment collide to create energy, connection and discovery.

Markets

The Bromeopathy Market

Bromeopathy is entering the mainstream as the wellness industry caters for a new wave of men seeking science-backed products and supplements to fuel their masculinity. 

Markets

Gen Z in Indonesia

With millions of young, tech-savvy and entrepreneurial Indonesians reshaping culture, business and faith, Gen Z is a force no brand can afford to ignore.

Markets

The Sexuwellness Men’s Market

Meet the innovators rebranding men’s sexual wellness as a pillar of male pleasure and wellbeing.

Big Ideas

Nomadic editorial

North America – Obsessee is a new magazine that will exist solely on social media platforms.

Big Ideas

Tech trip

Global – Google has launched a comprehensive travel-planning service for mobile that features price comparison, travel tips and bookable flights an...

Google : Destinations : Travel

Big Ideas

Seeking diversity

US – Parents spend more on brands that feature realistic families in their ad campaigns, according to BabyCenter.

BabyCenter : Johnson & Johnson : All In Advertising

Big Ideas

Digital helix

US – A new $999 genome-mapping service delivers results via a dedicated mobile app.

Veritas : MyGenome : USA

Big Ideas

Sleepover credit

France – Travel platform NightSwapping is bringing exchange value to the travel industry.

NightSwapping : Tinder : Travel App

Big Ideas

Waste not, want not

Copenhagen – Charity DanChurchAid has opened WeFood, Denmark’s first food surplus supermarket.

Copenhagen : WeFood : Sustainability

Big Ideas

Cosmoprof Worldwide Bologna 2016: Preview

This year's Cosmoprof highlighted key trends for 2016 and beyond from Wellness Rising to Halal Solutions.

Cosmoprof : Trade Show : Bologna

Big Ideas

Fit to date

US – A new dating app promises to connect users that share similar exercise habits.

Sweatt : Dating : Exercise

Big Ideas

Know by heart

California – Schools are introducing social-emotional learning initiatives to assess the role of emotional intelligence in education.

The E-motional Economy : Education : San Francisco

Big Ideas

Six-pack for a six-pack

UK – Sports nutrition company Muscle Food has developed a beer that contains 21.8g of protein per 330ml serving, targeting gym-goers seeking a gu...

MuscleFood : Protein : Alcohol

Big Ideas

Protein futures

London – Forum for the Future has announced a coalition between animal, plant and novel protein industries to consider how to feed a future g...

Protein : Future Of Food : Forum For The Future

Big Ideas

Easy prices

London – The easyJet Group has extended its services by opening a supermarket selling basic grocery products, initially for £0.25 and now for £0.29.

EasyFoodstore : The Just Nots : Easyjet

Big Ideas

Automation nation

UK – Some 33% of retail jobs in the UK will vanish by 2025 as a result of automation and increased labour costs, according to the British Retail Co...

Automation : British Retail Consortium : Workplace Futures

Big Ideas

Material world?

UK – The amount of materials used by consumers in the UK has fallen by almost five tonnes per person in the past decade, according to the Office ...

Peak Stuff : Experience Economy : Ikea

Big Ideas

Foodie photos

Japan – Line, the company behind Japan’s most popular instant messaging service, has released a dedicated camera app for budding food photographers.

Foodie : Line : Dining

Big Ideas

Digital masters

Italy – Yoox Net-A-Porter has joined forces with Bologna Business School to launch the first master’s programme specifically for digital business.

Yoox Net-A-Porter : Bologna Business School : Digital Business

Big Ideas

Battle the bot

US – Code Fights is gamifying the job-hunting process, disrupting traditional HR channels that can miss out on digital talent.

Big Ideas

Vegging out

Portland – Veganz, the world’s largest vegan supermarket chain, will open its first US location later this year.

Veganz : Portland : Flexitarianism

Big Ideas

Travel Technology Europe and Business Travel Show 2016: Review

The travel industry is beginning to harness big data and social media in order to create seamless connectivity.

Travel Technology Europe : Business Travel Show : The Hatch

Markets

Tech Market: Part 2

How are artificial intelligence, the Internet of Things and virtual reality technologies reshaping consumer lives?

Digital Culture : AI Learning : VR

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