Behaviours

Everything you need to face your future consumer with confidence, including the latest ethnographic research, generational insight, consumer-related stats and overarching human needs.

Gen Z in Kenya

From Silicon Savannah to the streets of Nairobi, Kenya’s Gen Z are rewriting the rules of power, protest and purpose for governments and brands.

Markets

Sacred Sojourns

Religious tourism is booming as a new generation of travellers seeks spiritual meaning, cultural rituals and connection across sacred destinations worldwide.

Markets

Gen Z’s Mall Revival

For Gen Z, malls are more than places to shop – they have become social playgrounds where retail, food and entertainment collide to create energy, connection and discovery.

Markets

The Bromeopathy Market

Bromeopathy is entering the mainstream as the wellness industry caters for a new wave of men seeking science-backed products and supplements to fuel their masculinity. 

Big Ideas

SXSW 2025: Reclamation Versus Resistance

SXSW 2025 marked a radical shift from resistance to reclamation, as industry leaders build agency in a challenging democracy, create decentralised media platforms and focus on a shared humanity.

Big Ideas

Convenience food

New York – Ando is a new delivery-only restaurant concept and app.

Ando : Food & Drink : Frictionless Retail

Big Ideas

Mind mall

Australia – Online auction house eBay has launched a virtual reality department store.

Ebay : VR : Department Store

Big Ideas

The Spotify show

Global – Spotify is aiming to broaden its consumer base by expanding its video services with the release of 12 original series.

Spotify : Netflix : YouTube

Big Ideas

Material change

US – Car-maker Ford has developed a CO2-based foam to replace petroleum-based parts in its vehicles.

Ford : CO2 Emissions : Plastics

Big Ideas

Second skin

US – Researchers at MIT have developed a second skin that could replace make-up.

Olivo Labs : Second Skin : Cosmetics

Markets

Retail Market 2016: Part 2

In Part 2 of our look at the retail market in 2016, we examine how off-price retail, delivery disruption and a rethinking of loyalty are affecting ...

Delivery Service : Off-price : Discount Retailers

Big Ideas

Clerkenwell Design Week 2016: Top Five Not To Be Missed

This year Clerkenwell Design Week is being re-invented as a more cross-disciplinary and experiential event. LS:N Global profiles our top five desti...

Clerkenwell Design Week : Workplace Futures : Interior Architecture

Big Ideas

Korean zero waste

Seoul – High-tech dustbins now automatically weigh domestic waste and charge consumers.

Seoul : Zero Waste : RFID

Big Ideas

Sextual health

Global – Durex is petitioning the Unicode Consortium to create a condom emoji to raise awareness about safe sex.

Durex : Volker Sydow : Unicode

Big Ideas

Well-trodden path

London – Pavegen has released the latest version of its energy-generating flooring, the V3.

Pavegen : Renewable Energy : Footfall

Big Ideas

A question of health

US – Regulatory body the Food and Drug Administration is reconsidering the definition of the word ‘healthy’ on food packaging.

Nutrition : Healthy Snacks : FDA

Big Ideas

Tap and translate

Global – Google has launched Tap to Translate, a messenger-friendly version of its online language translation tool.

Tap To Translate : Google : Android

Big Ideas

Beauty news

Global – Condé Nast is launching a beauty newsletter that each of its women’s publications will take turns to edit.

Branded Content : Condé Nast : Media House

Big Ideas

Fare deal

New York – The Independent Drivers Guild enables Uber workers to organise and air their grievances.

The Independent Drivers Guild : Uber : Backlash Brands

Big Ideas

Smart storage

UK – Nissan has begun trialling an electric battery system that could help users save on domestic energy bills.

Nissan : XStorage : Energy

Big Ideas

Going through changes

UK – Researchers at Cambridge University have used geo-location data to predict neighbourhood gentrification in London.

Gentrification : Twitter : Future Cities

Big Ideas

Hash it out

Vancouver – Canadian company Lift Cannabis has developed a chatbot to help users find accurate information about medicinal marijuana.

Cannabis : Marujana : Chatbot

Big Ideas

Bag-tracking

US – American airline Delta Air Lines is introducing Radio Frequency Identification (RFID) technology to reduce lost baggage.

Delta : Delta Airlines : Luggage

Big Ideas

Unwise investments

Global – PayPal’s latest user agreement no longer protects consumers who buy products through crowdfunding websites.

PayPal : Crowdfunding : Kickstarter

Markets

Retail Market 2016: Part 1

In 2016, global retail will continue to defy contrasting economic headwinds to post startlingly healthy levels of growth.

Retail Market : Generation Z : Mobile Payments

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