Behaviours

Everything you need to face your future consumer with confidence, including the latest ethnographic research, generational insight, consumer-related stats and overarching human needs.

Gen Z in Kenya

From Silicon Savannah to the streets of Nairobi, Kenya’s Gen Z are rewriting the rules of power, protest and purpose for governments and brands.

Markets

Gen Z’s Mall Revival

For Gen Z, malls are more than places to shop – they have become social playgrounds where retail, food and entertainment collide to create energy, connection and discovery.

Big Ideas

SXSW 2025: Reclamation Versus Resistance

SXSW 2025 marked a radical shift from resistance to reclamation, as industry leaders build agency in a challenging democracy, create decentralised media platforms and focus on a shared humanity.

Markets

Gen Z in Indonesia

With millions of young, tech-savvy and entrepreneurial Indonesians reshaping culture, business and faith, Gen Z is a force no brand can afford to ignore.

Markets

Cortisol Control

Tackling stress is a major concern for the wellness community, with new research and innovations emerging to measure and lower cortisol, along with viral content promoting cortisol-focused solutions.

Big Ideas

Frictionless shopping

UK – Tesco has created its own If This Then That channel in a bid to make doing the weekly shop more intuitive.

Tesco : IFTTT : Groceries

Big Ideas

Shutting up shop

US – Department store retailers must face the harsh reality of sliding sales figures and close hundreds of locations, says property research firm G...

Green Street Advisors : Department Stores : Real Estate

Big Ideas

Media meals

US – The New York Times is moving into meal delivery in a bid to diversify its revenue streams.

New York Times : Branded Content : Meal Delivery

Big Ideas

Pitch for the future

UK – Topshop has launched an open competition to discover the future of wearable technology in fashion.

Arcadia Group : Fashtech : Incubator

Big Ideas

An alternative alternative

US – Ripple is a new milk made from pea protein, providing an alternative to dairy and non-dairy milk.

Dairy Milk : Nut Milks : Ripple

Big Ideas

World Retail Congress 2016: Review

World Retail Congress focused on the struggles of the industry and the increasing importance of placemaking to the retail experience.

Total Retail : World Retail Congress 2016 : Dubai

Big Ideas

A working reality

UK – Barclays has launched a work experience programme that uses virtual reality to teach transferable skills to young people.

Barclays : Recruitment : Virtual Reality

Big Ideas

Hello Alexa

New York – Triby is the first third-party connected home hub that uses Amazon’s Alexa Voice System as its user interface.

Triby : Amazon : Alexa

Markets

Branded Content Market: Part 2

For branded content to move forward, brands must embrace experimentation and an Anti-authentic attitude.

Branded Content : Virtual Reality : Anti-authentic

Big Ideas

The connected car

UK – Jaguar Land Rover has teamed up with Silicon Valley start-up Tile on a system that enables users to find essential items such as keys and wall...

Land Rover : Connected Home : Silicon Valley

Big Ideas

Driving the future

US – Companies including Google, Ford, Uber and Volvo have joined forces to press the issue of autonomous vehicles in government.

Self-Driving Coalition For Safer Streets : Autonomous Vehicles : Lobby Group

Big Ideas

Plain english

Global – Mars Foods is to add recommendations to its packaging suggesting how frequently products should be consumed.

Mars Foods : Dolmio : Product Labelling

Markets

Branded Content Market: Part 1

Brands are trusting in the creative intuition of specialist teams to create groundbreaking digital projects.

Branded Content : Revelation Brands : Anti-authenticity Marketing

Big Ideas

Snap to apply

US – Digital agency Space150 invited students to apply for its summer internship scheme this year via Snapchat.

Space150 : Recruitment : Hiring

Big Ideas

Night school

London – D&AD is launching a 12-week night school programme for young creatives that do not hold a formal degree.

D&AD : New Blood Shift : Night School

Big Ideas

Especially for you

Global – YouTube’s newly redesigned mobile app places greater emphasis on personal curation.

YouTube : Google : Artificial Intelligence

Big Ideas

Power to the people

Global – Playmoss is a new music service that places fans at the heart of the user experience.

Playmoss : Megasystem Curation : New Media Landscape

Big Ideas

Milan Salone 2016: Top Five Concepts

The focus of the Salone Internazionale del Mobile continues to shift away from traditional furniture design towards future scenarios and systems.

Milan Salone 2016 : Concept Design : Explorium Retail

Big Ideas

Indexing transparency

UK – Published last week, the Fashion Transparency Index assesses brands’ knowledge of their supply chain processes.

Transparency : Supply Chain : Fashion Revolution

Big Ideas

Ultimatum time

Europe – Publishers are taking a tougher stance on readers that use ad-blocking software, with some positive results.

Ad-blockers : Online Media : Advertising

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