Behaviours

Everything you need to face your future consumer with confidence, including the latest ethnographic research, generational insight, consumer-related stats and overarching human needs.

Gen Z in Kenya

From Silicon Savannah to the streets of Nairobi, Kenya’s Gen Z are rewriting the rules of power, protest and purpose for governments and brands.

Markets

Sacred Sojourns

Religious tourism is booming as a new generation of travellers seeks spiritual meaning, cultural rituals and connection across sacred destinations worldwide.

Markets

The Bromeopathy Market

Bromeopathy is entering the mainstream as the wellness industry caters for a new wave of men seeking science-backed products and supplements to fuel their masculinity. 

Markets

Gen Z in Indonesia

With millions of young, tech-savvy and entrepreneurial Indonesians reshaping culture, business and faith, Gen Z is a force no brand can afford to ignore.

Markets

Cortisol Control

Tackling stress is a major concern for the wellness community, with new research and innovations emerging to measure and lower cortisol, along with viral content promoting cortisol-focused solutions.

Big Ideas

Just ask

Brooklyn – Instant messaging app ASK enables museum visitors to interact with art experts in real time.

ASK : Museum Market : Personal Appsistants

Big Ideas

Date me

US – More people are using dating websites to find love than ever before, according to new research.

Online Dating : Pew Research Center : Connections

Big Ideas

Morality market

Global – Recent research from Euromonitor has brought a much-needed comparative perspective to the ethical labelling market.

Ethical Values : Euromonitor : Labelling

Big Ideas

Just desserts

Oxford – Dessert brand Onist is helping poor communities in Gambia with sales of its avocado and chocolate pots.

Onist : One-for-one : CSR

Big Ideas

Clerkenwell Design Week 2016: Review

Panel discussions, critical concepts and branded exhibitions examined the future workplace at this year’s Clerkenwell Design Week.

Clerkenwell Design Week 2016 : Design : London

Big Ideas

Head start

US – The Eliza app enables users to track their mental state through voice and sentiment analysis.

Eliza : The Optimised Self : Mental Health

Big Ideas

What’s next?

Global – Google has revealed its vision for ubiquitous virtual reality and smart search typing at I/O 2016.

Google : I/O 2016 : The Dawn Of The Mega-systems

Big Ideas

Sharing is caring

San Francisco – Uber and Parkmerced are offering new property tenants $100 a month if they agree to go car-free.

Uber : The New Value Economy : Parkmerced

Big Ideas

Ice queens

UK – Supermarket Iceland has joined the vlogger bandwagon by teaming up with parenting network Channel Mum.

Iceland : Channel Mum : Marketing

Big Ideas

Photo opportunity

US – New app Pay Your Selfie enables consumers to receive money for taking selfies that feature branded products.

Pay Your Selfie : Influencers : The New Value Economy

Big Ideas

Decoded Fashion London 2016: Show Review

The fashion industry is increasingly championing revelation, curation and social retail in order to win long-term customer loyalty.

Decoded Fashion London : Revelation Brands : Gen Viz

Big Ideas

Power to pedestrians

Barcelona – The city of Barcelona is undergoing a major restructuring in a bid to reduce traffic and create more pedestrian spaces.

Barcelona : Traffic : Placemaking

Big Ideas

Health Treat

Denmark – Health app Treat fights anti-inflammatory diseases such as psoriasis by providing users with a personal nutrition coach.

Treat : The Optimised Self : Personal Appsistants

Big Ideas

Workplace wellness

US – A collaboration between three US agencies has produced a new ratings system for workplace wellness.

Bleisure : Wellness : The Optimised Self

Big Ideas

Make room

UK – Many of Britain’s supermarkets are selling off their parking lots to make way for new housing developments.

Supermarkets : Housing : Urban Development

Big Ideas

NYCXDESIGN 2016: Review

NYCxDesign continues to grow, with new venues popping up throughout the city and two weeks worth of events.

NYCxDesign : Whole-system Thinking : Design

Big Ideas

Circle of trust

US – Social media users are almost as likely to trust influencers as they are their friends, according to a new study.

Twitter : Influencer Marketing : Gen Viz

Big Ideas

Live on Earth

Global – Facebook has launched an interactive map of the world that enables users to browse live video content.

Live Streamers : Facebook : Live Streaming

Big Ideas

Fruitful enterprise

Monterrey, Mexico – Eat Limmo is a start-up that is tackling food waste by sourcing ingredients made from seeds and peelings.

Eat Limmo : Waste : Fruits

Big Ideas

Free for all

New York – Feeding the 5000 is a food festival where all the ingredients are sourced from food waste.

Trash To Table : Food Waste : Dan Barber

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