Behaviours

Everything you need to face your future consumer with confidence, including the latest ethnographic research, generational insight, consumer-related stats and overarching human needs.

Gen Z in Kenya

From Silicon Savannah to the streets of Nairobi, Kenya’s Gen Z are rewriting the rules of power, protest and purpose for governments and brands.

Markets

Gen Z’s Mall Revival

For Gen Z, malls are more than places to shop – they have become social playgrounds where retail, food and entertainment collide to create energy, connection and discovery.

Big Ideas

SXSW 2025: Reclamation Versus Resistance

SXSW 2025 marked a radical shift from resistance to reclamation, as industry leaders build agency in a challenging democracy, create decentralised media platforms and focus on a shared humanity.

Markets

Gen Z in Indonesia

With millions of young, tech-savvy and entrepreneurial Indonesians reshaping culture, business and faith, Gen Z is a force no brand can afford to ignore.

Markets

The Sexuwellness Men’s Market

Meet the innovators rebranding men’s sexual wellness as a pillar of male pleasure and wellbeing.

Communities

Holistic Athletes

A desire to balance their minds, meals and bodies as well as their skin keeps Holistic Athletes looking as good as they feel.

Big Ideas

Brand of character

London – Graduate Fashion Week has teamed up with IBM to match students to brands that share similar personality traits.

IBM : Graduate Fashion Week : E-motional Economy

Big Ideas

Money in make-up

Global – The luxury cosmetics industry is experiencing a boom among the selfie generation.

Cosmetics : Generation D : Real Talk Beauty

Big Ideas

Helsinki’s experiment

Finland – The city of Helsinki is searching for its first chief design officer (CDO).

Helsinki : Collaborative Cities : Placemaking

Big Ideas

Screenshot shopping

UK – Digital media company PopSugar has found a way to make Snapchat shoppable using emoji-based codes.

PopSugar : E-commerce : Emoticode

Big Ideas

Shared vision

Seattle – T-Mobile is rewarding its customers with shares in the company.

T-Mobile : The Immortal Brand : Customer Loyalty

Big Ideas

Venice Architecture Biennale 2016: Review

The biennale’s theme, Reporting From the Front, focused on the tangible effects that architecture can have on solving current human and ecological ...

Venice Architecture Biennale 2016 : Responsible Luxury : Migrant Crisis

Big Ideas

Say what?

Global – A recent study shows that people are more comfortable using voice assistants in private than in public.

Voice Assistants : Creative Strategies : Interfaces

Big Ideas

Skin-bleaching backlash

Global – Authorities in Ghana and a cosmetics company in India are fighting back against skin-bleaching products.

Backlash Brands : Beauty : Ghana

Big Ideas

Design Miami/ Basel 2016: Top Five Not To Be Missed

As it enters its second decade this month, Design Miami/Basel is embracing more experimental definitions of design and creativity.

Design Miami : Fabrica : Craft

Big Ideas

Office Slackers

Global – Workplace chat app Slack is developing an artificially intelligent (AI) office assistant.

Slack : Artificial Intelligence : Chat Bots

Big Ideas

Fat lot of good

Barcelona – Mediterranean diets that are rich in healthy fats are healthier than low-fat diets, according to a new study.

Predimed : Research : Study

Big Ideas

Slam dunk

US – The NBA has launched a Facebook Messenger chatbot to curate playoff content for fans.

NBA : Facebook Messenger : Chatbots

Markets

Ride-share Market

The success of ride-share operators means everyone is looking for a share of this lucrative market.

Rideshare : Uber : Mobility

Big Ideas

Who am I?

Athens – The Antipersona app enables Twitter users to assume the identity of another user for 24 hours.

Antipersona : Anastasis Germanidis : Social Media

Big Ideas

Space 3D

Dubai – The world’s first fully functional 3D-printed office building has opened.

Dubai Future Foundation : The Immortal Brand : 3D Printing

Big Ideas

Clothing calamity

US/UK – Women are buying less and less clothing, according to leading retailers.

Fashion : M&S : Clothing

Big Ideas

Pitch a ride

Global – Uber is offering entrepreneurs the chance to pitch their ideas to potential investors inside its taxis.

UberPITCH : Rideshare : Workplace

Big Ideas

Hits the spot

New York – PepsiCo has launched its own 4,000-square-feet, state-of-the-art content studio in Manhattan.

PepsiCo : Branded Content : Gen Viz

Big Ideas

Hangry for more

Australia – The Snickers Hungerithm tracks anger expressed online to determine the price of Snickers bars in 7-Eleven stores.

Snickers : E-motional Economy : Data Design

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