Behaviours

Everything you need to face your future consumer with confidence, including the latest ethnographic research, generational insight, consumer-related stats and overarching human needs.

Gen Z’s Mall Revival

For Gen Z, malls are more than places to shop – they have become social playgrounds where retail, food and entertainment collide to create energy, connection and discovery.

Big Ideas

SXSW 2025: Reclamation Versus Resistance

SXSW 2025 marked a radical shift from resistance to reclamation, as industry leaders build agency in a challenging democracy, create decentralised media platforms and focus on a shared humanity.

Markets

Gen Z in Indonesia

With millions of young, tech-savvy and entrepreneurial Indonesians reshaping culture, business and faith, Gen Z is a force no brand can afford to ignore.

Markets

The Sexuwellness Men’s Market

Meet the innovators rebranding men’s sexual wellness as a pillar of male pleasure and wellbeing.

Markets

Cortisol Control

Tackling stress is a major concern for the wellness community, with new research and innovations emerging to measure and lower cortisol, along with viral content promoting cortisol-focused solutions.

Big Ideas

Network wealth

Zürich – Credit Suisse is reported to have entered the social network market with a new exclusive offer.

Credit Suisse : Social Network : Mobile Money

Big Ideas

Cannes Lions 2016: Purpose power

Cannes Lions 2016 – To mark the launch of its new 2016 Earned Brand study, Edelman Intelligence has hosted a panel exploring brand purpose.

Cannes Lions 2016 : Brandstanding : Edelman Intelligence

Big Ideas

On call

Global – Google is making it easier to find reliable information about health conditions when searching for symptoms.

Google : Healthcare : Answers Engine

Markets

Destination Retail: Part 2

In Part 2 of Destination Retail we focus on why key trends, such as wellness hubs and incubation retail, will turn bricks-and-mortar locations into...

Destination Retail : Explorium Retail : Placemaking

Big Ideas

Cannes Lions 2016: Digital ambition

Cannes - Anna Wintour delivered a keynote that focused on innovation and creativity in the digital age.

Cannes Lions 2016 : Condé Nast : Media

Big Ideas

Small-scale showrooms

Los Angeles – Tesla has collaborated with Nordstrom to give consumers a taste of life with an electric vehicle.

Tesla : Nordstrom : Showroom

Big Ideas

Cannes Lions 2016: Moment of calm

Cannes Lions 2016 – Cyborg anthropologist Amber Case and HackerAgency global chief creative officer Haydn Sweterlitsch discussed the coming age of ...

Cannes Lions 2016 : The Internet Of Things : Hackerspace

Big Ideas

Saucy secret

US – One Hop Kitchen is a new food brand that offers insect-based versions of family favourite pasta sauces.

Insect Protein : Nutrition : Sustainable

Big Ideas

Design Miami/Basel 2016: Review

Design Miami/Basel is moving away from its conservative roots and embracing emotionally rich approaches to contemporary luxury.

Design Miami/Basel : Luxury : Product Design

Big Ideas

Spice trade

Singapore – The Sambal Exchange Project uses food as a tool to examine the value of personal relationships.

Food : Sambal : New Bricolage Living

Big Ideas

Pay and display

Ireland – Raffler is an app that gives people the chance to win cash prizes in exchange for watching two adverts per day.

Raffler : Advertising : Ad Blockers

Big Ideas

Happiness index

China – Generation D cares less about money, according to a new report by agency OMD China.

Happiness Index : China : Gen Viz

Big Ideas

Beaming out

London – BuzzFeed UK has live streamed a public debate with senior politicians via Facebook ahead of the EU referendum vote.

Buzzfeed UK : Politics : Live Streaming

Communities

Beauty Mavericks

The Beauty Mavericks have gone their own way, creating their own products and services to cater for their specific beauty needs.

Inclusive Beauty : Neutral Culture : Curl Power

Big Ideas

Read all about it

Global – There is life for long-form articles on mobile after all, according to a study by Pew Research Center.

Pew Research Center : News : Mobiles

Big Ideas

Cannes Lions International Festival of Creativity 2016: Preview

The advertising, marketing and media industries’ annual celebration of the past year’s creativity.

Cannes Lions International Festival Of Creativity : 2016 : Advertising Futures

Big Ideas

Augmented money

UK – The Bank of England has teamed up with augmented reality (AR) app Blippar to introduce the new £5 note.

Blippar : The New Fiver : Augmented Reality

Big Ideas

Balanced coverage

New York – SupChina is a new online publication that aims to offer a comprehensive picture of contemporary China.

SupChina : News Media : Curated Content

Markets

Destination Retail: Part 1

The future of physical shopping is about creating a desire for destination and a location-specific brand experience.

Experiential : Destination Retail : Explorium Retail

Communities

Holistic Athletes

A desire to balance their minds, meals and bodies as well as their skin keeps Holistic Athletes looking as good as they feel.

The Optimised Self : Fitness : Wellness

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