Behaviours

Everything you need to face your future consumer with confidence, including the latest ethnographic research, generational insight, consumer-related stats and overarching human needs.

Gen Z in Kenya

From Silicon Savannah to the streets of Nairobi, Kenya’s Gen Z are rewriting the rules of power, protest and purpose for governments and brands.

Markets

Gen Z’s Mall Revival

For Gen Z, malls are more than places to shop – they have become social playgrounds where retail, food and entertainment collide to create energy, connection and discovery.

Markets

The Bromeopathy Market

Bromeopathy is entering the mainstream as the wellness industry caters for a new wave of men seeking science-backed products and supplements to fuel their masculinity. 

Markets

Gen Z in Indonesia

With millions of young, tech-savvy and entrepreneurial Indonesians reshaping culture, business and faith, Gen Z is a force no brand can afford to ignore.

Markets

The Sexuwellness Men’s Market

Meet the innovators rebranding men’s sexual wellness as a pillar of male pleasure and wellbeing.

Big Ideas

Switched on

Global – Facebook’s OpenCellular device will bring mobile connectivity to rural areas of the developing world.

Facebook : OpenCellular : Connectivity

Big Ideas

Steal the look

London – Rimmel has launched an augmented reality shopping app that enables users to steal someone else’s look.

Rimmel : Social Commerce : Augmented Reality

Big Ideas

Comfy cups

Global – The sports bra market is booming as more women opt for comfort and function over style.

Underwear : Athleisure : Millennials

Big Ideas

Weather system

US – IBM’s weather forecasting software Deep Thunder is helping businesses to plan ahead in unparalleled detail.

IBM : Deep Thunder : Weather Forecasting

Big Ideas

Ride fare

Austin – Ride Austin is a not-for-profit taxi service designed to fill the vacuum left by Lyft and Uber.

Ride Austin : Ride Share : Mobility

Big Ideas

Summer Fancy Food Show 2016

Flavourful non-dairy options, transparent products for the responsible customer, and all things bitter and pickled stood out at the Summer Fancy ...

Summer 2016 Fancy Food Show : Dairy Alternatives : Non-dairy

Big Ideas

Online expansion

France – Department store group Galeries Lafayette is expanding its e-commerce offer with the purchase of an online luxury goods reseller.

Galeries Lafayette : Paris : Total Retail

Big Ideas

Family first

Global – Facebook’s new-look News Feed spells trouble for publishers.

Facebook : Publishers : Media Futures

Big Ideas

See all about it

Global – News organisations are struggling to create compelling video content, according to a report by Reuters.

Online Video : Gen Viz : Media Futures

Big Ideas

Project Africa

Africa – eBay has joined forces with online retail start-up MallforAfrica.com in a bid to expand its consumer base in Africa.

EBay : Dawn Of The Megasystems : MallforAfrica

Big Ideas

Cannes Lions International Festival of Creativity 2016: Part 1

The French Riviera was the backdrop for the annual meeting of minds from the global advertising industry, who examined new forms of digital creativ...

Advertising : Branded Content : Virtual Reality

Big Ideas

Google opt-in

Global – In an attempt to combat ad-blocking Google is making it easier to manage ad-tracking and online data collection by launching a new opt-in ...

Google : Ad-blocker Market : My Activity

Big Ideas

Broken promises

UK – Over 60,000 people have signed an online petition calling for a ban on misleading political ads.

Backlash Brands : Advertising Standards : Brexit

Big Ideas

Back to school

Seattle – Amazon has built on its presence in education with new resource-sharing platform Inspire.

Amazon : The Dawn Of The Mega-systems : Education

Big Ideas

Positive advertising

Global – Following two years of global research Unilever will no longer use sexist stereotypes in its advertising campaigns.

Unilever : Neutral Culture : Gender

Markets

South Korean Beauty Market

South Korea’s eagle-eyed consumers are demanding fast fashion beauty brands that are attuned to Instagram-friendly aesthetics.

Beauty Futures : South Korea : Instagram

Big Ideas

Armchair racing

Global – GT Sport, the latest version of console driving game Gran Turismo, due for release in November, will include two championships recognised ...

Gran Turismo : Videogames : ESports

Big Ideas

Stream it all

Global – BitTorrent Now is a new app that enables users to stream music and video content.

BitTorrent Now : Radio Renaissance : Media Futures

Big Ideas

Silent treatment

Global – Ghostbot is a new app designed to gently discourage unwanted contacts.

Ghostbot : The Optimised Self : Chatbots

Big Ideas

Development dining

UK – London restaurant Le Bab has launched a Development Sunday series, where diners can try experimental kebabs for half the price.

Kebabs : Crowdsourcing : Focus Group

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