Behaviours

Everything you need to face your future consumer with confidence, including the latest ethnographic research, generational insight, consumer-related stats and overarching human needs.

Gen Z in Kenya

From Silicon Savannah to the streets of Nairobi, Kenya’s Gen Z are rewriting the rules of power, protest and purpose for governments and brands.

Markets

Gen Z’s Mall Revival

For Gen Z, malls are more than places to shop – they have become social playgrounds where retail, food and entertainment collide to create energy, connection and discovery.

Markets

The Bromeopathy Market

Bromeopathy is entering the mainstream as the wellness industry caters for a new wave of men seeking science-backed products and supplements to fuel their masculinity. 

Markets

Gen Z in Indonesia

With millions of young, tech-savvy and entrepreneurial Indonesians reshaping culture, business and faith, Gen Z is a force no brand can afford to ignore.

Markets

Cortisol Control

Tackling stress is a major concern for the wellness community, with new research and innovations emerging to measure and lower cortisol, along with viral content promoting cortisol-focused solutions.

Big Ideas

New Designers 2016: Top five

This year New Designers showed a notable shift towards more conceptually driven projects that veered away from the typically commercial work of p...

New Designers : Product Design : The E-motional Economy

Big Ideas

Knowledge is power

Brisbane – CitySmart is showing how gamification can help young renters to save on their energy bills.

CitySmart : Whole-system Thinking : Reduce Your Juice

Big Ideas

Live-stream retail

China – E-commerce site Tmall has hosted live streams of American stores to teach Chinese consumers about their products.

Tmall : New Bricolage Living : Transpierences

Big Ideas

Life-long learning

Nordic countries – A new report presented to the Nordic Council recommends mandatory adult education to address the region’s widening skills gap....

Nordic Council : Education : Lifelong Learning

Big Ideas

Up in the air

Europe – Surf Air is a new flat fee subscription airline service aimed at regular business travellers.

Surf Air : The Sharing Economy : Luxury Travel

Big Ideas

AI advertising

Global – IBM is to introduce artificial intelligence-powered digital adverts.

IBM Watson : Awakening Tech : Artificial Intelligence

Big Ideas

The app factor

US – Apple is launching a reality tv show to reveal the world of apps and the people that develop them.

Apple : Mega-systems : Planet Of The Apps

Big Ideas

FT Sharing Economy Summit 2016: Review

Sharing economy platforms are increasingly disrupting specialist service industries, while users are calling for a far more community-driven approach.

FT Sharing Economy 2016 : New Value Economy : Collaborative Economy

Big Ideas

Go and play

Global – Pokémon Go will soon let brands pay to make their stores points of interest in its game.

Pokemon Go : Augmented Reality : Advertising

Big Ideas

Brandwatch

Global – Greenpeace’s Detox Catwalk calls on fashion brands to tackle the toxic chemicals that they produce.

Greenpeace : Sustainability : Detox Catwalk

Big Ideas

Paper protest

UK – The New European is a newspaper for anyone who voted remain in last month’s EU referendum.

New European : Media : EU Referendum

Big Ideas

Apple for the teacher

Naples – Apple is working with the University of Naples Federico II to create the first iOS Developers Academy.

Apple : Gen Viz : Education

Big Ideas

RCA and CSM 2016 Graduate Shows Review

Graduates at the Royal College of Art (RCA) and Central Saint Martins (CSM) focused on new definitions of identity emerging in response to changes ...

Optimised Self : Artificial Intellligence : Graduate Shows

Big Ideas

Let’s connect

London – Bumble is launching BumbleBizz, a new feature that enables users to search for business contacts nearby.

BumbleBIZZ : Revelation Brands : Bleisure Generation

Big Ideas

Growing concerns

New York – Helping children to reconnect with the food supply chain is the inspiration behind two new start-ups.

Food Supply : Education : DIY Kits

Big Ideas

Piracy clampdown

China – Online marketplace Alibaba has announced new measures to monitor counterfeit goods for sale on its site.

Alibaba : Counterfeit : Piracy

Big Ideas

Food fight

US – A new survey shows that public and expert opinion on what is considered healthy is divided.

Healthy Eating : Food Futures : American Society For Nutrition

Big Ideas

Brexit fallout

UK – Consumer confidence has plummeted in the wake of the EU referendum, according to new figures.

GfK : Consumer Confidence : European Union

Big Ideas

An apple a day

Los Angeles – Doctors are giving overweight children who are at risk of developing diabetes prescriptions for free fruit and vegetables.

LA : Food And Drink Futures : Health & Wellness

Big Ideas

Cannes Lions International Festival of Creativity 2016: Part 2

Industry leaders came together to discuss how brands can create campaigns that pierce the consciousness of consumers.

Advertising : Creativity : Digital

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