Behaviours

Everything you need to face your future consumer with confidence, including the latest ethnographic research, generational insight, consumer-related stats and overarching human needs.

Gen Z in Kenya

From Silicon Savannah to the streets of Nairobi, Kenya’s Gen Z are rewriting the rules of power, protest and purpose for governments and brands.

Markets

Gen Z’s Mall Revival

For Gen Z, malls are more than places to shop – they have become social playgrounds where retail, food and entertainment collide to create energy, connection and discovery.

Markets

The Bromeopathy Market

Bromeopathy is entering the mainstream as the wellness industry caters for a new wave of men seeking science-backed products and supplements to fuel their masculinity. 

Markets

Gen Z in Indonesia

With millions of young, tech-savvy and entrepreneurial Indonesians reshaping culture, business and faith, Gen Z is a force no brand can afford to ignore.

Markets

The Sexuwellness Men’s Market

Meet the innovators rebranding men’s sexual wellness as a pillar of male pleasure and wellbeing.

Big Ideas

Emotional assistance

London – Whole Foods Market has introduced an artificially intelligent chatbot that suggests recipes and advice after reading shoppers’ needs throu...

Wholefoods : Gen Viz : Personal Appsistants

Big Ideas

What to watch

Russia – Zeen gives the tv guide a digital makeover to help consumers cut through the noise of ubiquitous entertainment.

Zeen : Revalation Brands : TV

Big Ideas

Beauty hotline

Global – Beauty brand Birchbox has introduced a Snapchat customer service offer that emphasises human connection.

Birchbox : Revelation Brands : Personal Appsistants

Big Ideas

Emotional experience

London – Virtual Futures: Electronic Empathy explored the promise, limitations and ethical implications of using virtual reality to trigger emotions.

Virtual Futures : Empathy : Cyberculture

Big Ideas

Mixed messages

US – Despite global brand recognition, research has revealed that Twitter’s slowing growth is linked to confusion about what the service does.

Twitter : Social Media : Brand Identity

Markets

Sustainability Market

Business is adopting a Whole-system Thinking approach that replaces the ruthless pursuit of profit with a tripartite system that gives equal weight...

Whole System Thinking : Sustainability Futures : The Immortal Brand

Big Ideas

You’ve got mail

London/New York – Producer Oscar Powell has revealed a set of mysterious, minimal billboards on both sides of the Atlantic.

Oscar Powell : Backlash Brands : Opt In

Big Ideas

A biosynthetic vintage

US – Ava winery has no grapes, vineyard or oak cask barrels. Instead, its wine is made solely in a lab.

GMOs : Wine : San Francisco

Big Ideas

Blockchain copyright

US – Blockai is helping artists, photographers and other creators to copyright their work through the blockchain.

Blockai : Copyright : Blockchain

Big Ideas

Fresh Focus

Los Angeles – Ford’s Fusion Labs workshop is a vehicle for the car-maker to branch into new sectors.

Ford : The Immortal Brand : Fusion Labs

Big Ideas

The state of AI

US – A new report predicts that 62% of US enterprises will be using artificial intelligence (AI) technologies by 2018.

AI : Enterprise : Big Data

Big Ideas

Fashionable drinking

Europe – Garmence Wine Studio is a new wine e-tailer that creates seasonal collections of wines.

Garmence Wine Studio : Food & Drink : Online Curation

Markets

Festival Market

Traditional music-focused festivals, dominated by Millennials, are now exploring new formats and content to connect more deeply with consumers.

Conviviality Culture : Festival : Branding

Big Ideas

Ideation ground

New York – IBM’s consultancy and accelerator reflects the company’s growing investment in education.

IBM : Education : New York

Big Ideas

Run for it

London – Virgin Active is tapping into the popularity of Pokémon Go with a fun run that takes in local Pokéstops and Pokégyms.

Pokémon Go : Geo Quests : Virgin Active

Big Ideas

Transferrable targets

UK – Even in the digital age the importance of physical stores cannot be underestimated, according to new research.

Retail : Bricks-and-mortar : Total Retail

Big Ideas

Cross-border luxury

Global – A new study by Contactlab and Exane BNP Paribas shows that some consumers spend more on luxury goods when they travel than at home.

Luxury : Luxury Retail : Travel

Big Ideas

New Designers 2016: Top five

This year New Designers showed a notable shift towards more conceptually driven projects that veered away from the typically commercial work of p...

New Designers : Product Design : The E-motional Economy

Big Ideas

Knowledge is power

Brisbane – CitySmart is showing how gamification can help young renters to save on their energy bills.

CitySmart : Whole-system Thinking : Reduce Your Juice

Big Ideas

Live-stream retail

China – E-commerce site Tmall has hosted live streams of American stores to teach Chinese consumers about their products.

Tmall : New Bricolage Living : Transpierences

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