Behaviours

Everything you need to face your future consumer with confidence, including the latest ethnographic research, generational insight, consumer-related stats and overarching human needs.

Go and play

Big Ideas

Go and play

Global – Pokémon Go will soon let brands pay to make their stores points of interest in its game.
Pokemon Go : Augmented Reality : Advertising
Brandwatch

Big Ideas

Brandwatch

Global – Greenpeace’s Detox Catwalk calls on fashion brands to tackle the toxic chemicals that they produce.
Greenpeace : Sustainability : Detox Catwalk
Paper protest

Big Ideas

Paper protest

UK – The New European is a newspaper for anyone who voted remain in last month’s EU referendum.
New European : Media : EU Referendum
Apple for the teacher

Big Ideas

Apple for the teacher

Naples – Apple is working with the University of Naples Federico II to create the first iOS Developers Academy.
Apple : Gen Viz : Education
RCA and CSM 2016 Graduate Shows Review

Big Ideas

RCA and CSM 2016 Graduate Shows Review

Graduates at the Royal College of Art (RCA) and Central Saint Martins (CSM) focused on new definitions of identity emerging in response to changes ...
Optimised Self : Artificial Intellligence : Graduate Shows
Let’s connect

Big Ideas

Let’s connect

London – Bumble is launching BumbleBizz, a new feature that enables users to search for business contacts nearby.
BumbleBIZZ : Revelation Brands : Bleisure Generation
Growing concerns

Big Ideas

Growing concerns

New York – Helping children to reconnect with the food supply chain is the inspiration behind two new start-ups.
Food Supply : Education : DIY Kits
Piracy clampdown

Big Ideas

Piracy clampdown

China – Online marketplace Alibaba has announced new measures to monitor counterfeit goods for sale on its site.
Alibaba : Counterfeit : Piracy
Food fight

Big Ideas

Food fight

US – A new survey shows that public and expert opinion on what is considered healthy is divided.
Healthy Eating : Food Futures : American Society For Nutrition
Brexit fallout

Big Ideas

Brexit fallout

UK – Consumer confidence has plummeted in the wake of the EU referendum, according to new figures.
GfK : Consumer Confidence : European Union
An apple a day

Big Ideas

An apple a day

Los Angeles – Doctors are giving overweight children who are at risk of developing diabetes prescriptions for free fruit and vegetables.
LA : Food And Drink Futures : Health & Wellness
Cannes Lions International Festival of Creativity 2016: Part 2

Big Ideas

Cannes Lions International Festival of Creativity 2016: Part 2

Industry leaders came together to discuss how brands can create campaigns that pierce the consciousness of consumers.
Advertising : Creativity : Digital
Switched on

Big Ideas

Switched on

Global – Facebook’s OpenCellular device will bring mobile connectivity to rural areas of the developing world.
Facebook : OpenCellular : Connectivity
Steal the look

Big Ideas

Steal the look

London – Rimmel has launched an augmented reality shopping app that enables users to steal someone else’s look.
Rimmel : Social Commerce : Augmented Reality
Comfy cups

Big Ideas

Comfy cups

Global – The sports bra market is booming as more women opt for comfort and function over style.
Underwear : Athleisure : Millennials
Weather system

Big Ideas

Weather system

US – IBM’s weather forecasting software Deep Thunder is helping businesses to plan ahead in unparalleled detail.
IBM : Deep Thunder : Weather Forecasting
Ride fare

Big Ideas

Ride fare

Austin – Ride Austin is a not-for-profit taxi service designed to fill the vacuum left by Lyft and Uber.
Ride Austin : Ride Share : Mobility
Summer Fancy Food Show 2016

Big Ideas

Summer Fancy Food Show 2016

Flavourful non-dairy options, transparent products for the responsible customer, and all things bitter and pickled stood out at the Summer Fancy ...
Summer 2016 Fancy Food Show : Dairy Alternatives : Non-dairy
Online expansion

Big Ideas

Online expansion

France – Department store group Galeries Lafayette is expanding its e-commerce offer with the purchase of an online luxury goods reseller.
Galeries Lafayette : Paris : Total Retail
Family first

Big Ideas

Family first

Global – Facebook’s new-look News Feed spells trouble for publishers.
Facebook : Publishers : Media Futures
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