Behaviours

Everything you need to face your future consumer with confidence, including the latest ethnographic research, generational insight, consumer-related stats and overarching human needs.

Big Ideas

Positive advertising

Global – Following two years of global research Unilever will no longer use sexist stereotypes in its advertising campaigns.

Markets

South Korean Beauty Market

South Korea’s eagle-eyed consumers are demanding fast fashion beauty brands that are attuned to Instagram-friendly aesthetics.

Beauty Futures : South Korea : Instagram

Big Ideas

Armchair racing

Global – GT Sport, the latest version of console driving game Gran Turismo, due for release in November, will include two championships recognised ...

Gran Turismo : Videogames : ESports

Big Ideas

Stream it all

Global – BitTorrent Now is a new app that enables users to stream music and video content.

BitTorrent Now : Radio Renaissance : Media Futures

Big Ideas

Silent treatment

Global – Ghostbot is a new app designed to gently discourage unwanted contacts.

Ghostbot : The Optimised Self : Chatbots

Big Ideas

Development dining

UK – London restaurant Le Bab has launched a Development Sunday series, where diners can try experimental kebabs for half the price.

Kebabs : Crowdsourcing : Focus Group

Big Ideas

Network wealth

Zürich – Credit Suisse is reported to have entered the social network market with a new exclusive offer.

Credit Suisse : Social Network : Mobile Money

Big Ideas

Cannes Lions 2016: Purpose power

Cannes Lions 2016 – To mark the launch of its new 2016 Earned Brand study, Edelman Intelligence has hosted a panel exploring brand purpose.

Cannes Lions 2016 : Brandstanding : Edelman Intelligence

Big Ideas

On call

Global – Google is making it easier to find reliable information about health conditions when searching for symptoms.

Google : Healthcare : Answers Engine

Markets

Destination Retail: Part 2

In Part 2 of Destination Retail we focus on why key trends, such as wellness hubs and incubation retail, will turn bricks-and-mortar locations into...

Destination Retail : Explorium Retail : Placemaking

Big Ideas

Cannes Lions 2016: Digital ambition

Cannes - Anna Wintour delivered a keynote that focused on innovation and creativity in the digital age.

Cannes Lions 2016 : Condé Nast : Media

Big Ideas

Small-scale showrooms

Los Angeles – Tesla has collaborated with Nordstrom to give consumers a taste of life with an electric vehicle.

Tesla : Nordstrom : Showroom

Big Ideas

Cannes Lions 2016: Moment of calm

Cannes Lions 2016 – Cyborg anthropologist Amber Case and HackerAgency global chief creative officer Haydn Sweterlitsch discussed the coming age of ...

Cannes Lions 2016 : The Internet Of Things : Hackerspace

Big Ideas

Saucy secret

US – One Hop Kitchen is a new food brand that offers insect-based versions of family favourite pasta sauces.

Insect Protein : Nutrition : Sustainable

Big Ideas

Design Miami/Basel 2016: Review

Design Miami/Basel is moving away from its conservative roots and embracing emotionally rich approaches to contemporary luxury.

Design Miami/Basel : Luxury : Product Design

Big Ideas

Spice trade

Singapore – The Sambal Exchange Project uses food as a tool to examine the value of personal relationships.

Food : Sambal : New Bricolage Living

Big Ideas

Pay and display

Ireland – Raffler is an app that gives people the chance to win cash prizes in exchange for watching two adverts per day.

Raffler : Advertising : Ad Blockers

Big Ideas

Happiness index

China – Generation D cares less about money, according to a new report by agency OMD China.

Happiness Index : China : Gen Viz

Big Ideas

Beaming out

London – BuzzFeed UK has live streamed a public debate with senior politicians via Facebook ahead of the EU referendum vote.

Buzzfeed UK : Politics : Live Streaming

Communities

Beauty Mavericks

The Beauty Mavericks have gone their own way, creating their own products and services to cater for their specific beauty needs.

Inclusive Beauty : Neutral Culture : Curl Power

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