Behaviours

Everything you need to face your future consumer with confidence, including the latest ethnographic research, generational insight, consumer-related stats and overarching human needs.

Communities

Beauty Mavericks

The Beauty Mavericks have gone their own way, creating their own products and services to cater for their specific beauty needs.

Inclusive Beauty : Neutral Culture : Curl Power

Big Ideas

Read all about it

Global – There is life for long-form articles on mobile after all, according to a study by Pew Research Center.

Pew Research Center : News : Mobiles

Big Ideas

Cannes Lions International Festival of Creativity 2016: Preview

The advertising, marketing and media industries’ annual celebration of the past year’s creativity.

Cannes Lions International Festival Of Creativity : 2016 : Advertising Futures

Big Ideas

Augmented money

UK – The Bank of England has teamed up with augmented reality (AR) app Blippar to introduce the new £5 note.

Blippar : The New Fiver : Augmented Reality

Big Ideas

Balanced coverage

New York – SupChina is a new online publication that aims to offer a comprehensive picture of contemporary China.

SupChina : News Media : Curated Content

Markets

Destination Retail: Part 1

The future of physical shopping is about creating a desire for destination and a location-specific brand experience.

Experiential : Destination Retail : Explorium Retail

Communities

Holistic Athletes

A desire to balance their minds, meals and bodies as well as their skin keeps Holistic Athletes looking as good as they feel.

The Optimised Self : Fitness : Wellness

Big Ideas

Brand of character

London – Graduate Fashion Week has teamed up with IBM to match students to brands that share similar personality traits.

IBM : Graduate Fashion Week : E-motional Economy

Big Ideas

Money in make-up

Global – The luxury cosmetics industry is experiencing a boom among the selfie generation.

Cosmetics : Generation D : Real Talk Beauty

Big Ideas

Helsinki’s experiment

Finland – The city of Helsinki is searching for its first chief design officer (CDO).

Helsinki : Collaborative Cities : Placemaking

Big Ideas

Screenshot shopping

UK – Digital media company PopSugar has found a way to make Snapchat shoppable using emoji-based codes.

PopSugar : E-commerce : Emoticode

Big Ideas

Shared vision

Seattle – T-Mobile is rewarding its customers with shares in the company.

T-Mobile : The Immortal Brand : Customer Loyalty

Big Ideas

Venice Architecture Biennale 2016: Review

The biennale’s theme, Reporting From the Front, focused on the tangible effects that architecture can have on solving current human and ecological ...

Venice Architecture Biennale 2016 : Responsible Luxury : Migrant Crisis

Big Ideas

Say what?

Global – A recent study shows that people are more comfortable using voice assistants in private than in public.

Voice Assistants : Creative Strategies : Interfaces

Big Ideas

Skin-bleaching backlash

Global – Authorities in Ghana and a cosmetics company in India are fighting back against skin-bleaching products.

Backlash Brands : Beauty : Ghana

Big Ideas

Design Miami/ Basel 2016: Top Five Not To Be Missed

As it enters its second decade this month, Design Miami/Basel is embracing more experimental definitions of design and creativity.

Design Miami : Fabrica : Craft

Big Ideas

Office Slackers

Global – Workplace chat app Slack is developing an artificially intelligent (AI) office assistant.

Slack : Artificial Intelligence : Chat Bots

Big Ideas

Fat lot of good

Barcelona – Mediterranean diets that are rich in healthy fats are healthier than low-fat diets, according to a new study.

Predimed : Research : Study

Big Ideas

Slam dunk

US – The NBA has launched a Facebook Messenger chatbot to curate playoff content for fans.

NBA : Facebook Messenger : Chatbots

Markets

Ride-share Market

The success of ride-share operators means everyone is looking for a share of this lucrative market.

Rideshare : Uber : Mobility

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