Behaviours

Everything you need to face your future consumer with confidence, including the latest ethnographic research, generational insight, consumer-related stats and overarching human needs.

Paradigms 2024: Future of Branding

Brand storytelling and the evolving definition of creativity were hot topics as well-known and emerging designers gathered in Rome to determine the future of branding

Markets

The Rise of Inclusive Travel 

From inclusive cultural learning to accessible work and play, successful travel design must have people with disabilities at the forefront

Markets

State of Luxury: Singapore

Rising disposable income and affluence amongst Singaporeans, along with high-spending international business and leisure travellers, are boosting Singapore’s luxury outlook

Big Ideas

Paris Fashion Week SS25

Cutting through the chaos and overwhelming nature of fashion month, we distil the key insights from Paris Fashion Week

Big Ideas

Material Matters 2024

Material Matters 2024 edition didn’t disappoint in highlighting innovative material intelligence

Big Ideas

See all about it

Global – News organisations are struggling to create compelling video content, according to a report by Reuters.

Online Video : Gen Viz : Media Futures

Big Ideas

Project Africa

Africa – eBay has joined forces with online retail start-up MallforAfrica.com in a bid to expand its consumer base in Africa.

EBay : Dawn Of The Megasystems : MallforAfrica

Big Ideas

Cannes Lions International Festival of Creativity 2016: Part 1

The French Riviera was the backdrop for the annual meeting of minds from the global advertising industry, who examined new forms of digital creativ...

Advertising : Branded Content : Virtual Reality

Big Ideas

Google opt-in

Global – In an attempt to combat ad-blocking Google is making it easier to manage ad-tracking and online data collection by launching a new opt-in ...

Google : Ad-blocker Market : My Activity

Big Ideas

Broken promises

UK – Over 60,000 people have signed an online petition calling for a ban on misleading political ads.

Backlash Brands : Advertising Standards : Brexit

Big Ideas

Back to school

Seattle – Amazon has built on its presence in education with new resource-sharing platform Inspire.

Amazon : The Dawn Of The Mega-systems : Education

Big Ideas

Positive advertising

Global – Following two years of global research Unilever will no longer use sexist stereotypes in its advertising campaigns.

Unilever : Neutral Culture : Gender

Markets

South Korean Beauty Market

South Korea’s eagle-eyed consumers are demanding fast fashion beauty brands that are attuned to Instagram-friendly aesthetics.

Beauty Futures : South Korea : Instagram

Big Ideas

Armchair racing

Global – GT Sport, the latest version of console driving game Gran Turismo, due for release in November, will include two championships recognised ...

Gran Turismo : Videogames : ESports

Big Ideas

Stream it all

Global – BitTorrent Now is a new app that enables users to stream music and video content.

BitTorrent Now : Radio Renaissance : Media Futures

Big Ideas

Silent treatment

Global – Ghostbot is a new app designed to gently discourage unwanted contacts.

Ghostbot : The Optimised Self : Chatbots

Big Ideas

Development dining

UK – London restaurant Le Bab has launched a Development Sunday series, where diners can try experimental kebabs for half the price.

Kebabs : Crowdsourcing : Focus Group

Big Ideas

Network wealth

Zürich – Credit Suisse is reported to have entered the social network market with a new exclusive offer.

Credit Suisse : Social Network : Mobile Money

Big Ideas

Cannes Lions 2016: Purpose power

Cannes Lions 2016 – To mark the launch of its new 2016 Earned Brand study, Edelman Intelligence has hosted a panel exploring brand purpose.

Cannes Lions 2016 : Brandstanding : Edelman Intelligence

Big Ideas

On call

Global – Google is making it easier to find reliable information about health conditions when searching for symptoms.

Google : Healthcare : Answers Engine

Markets

Destination Retail: Part 2

In Part 2 of Destination Retail we focus on why key trends, such as wellness hubs and incubation retail, will turn bricks-and-mortar locations into...

Destination Retail : Explorium Retail : Placemaking

Big Ideas

Cannes Lions 2016: Digital ambition

Cannes - Anna Wintour delivered a keynote that focused on innovation and creativity in the digital age.

Cannes Lions 2016 : Condé Nast : Media

Big Ideas

Small-scale showrooms

Los Angeles – Tesla has collaborated with Nordstrom to give consumers a taste of life with an electric vehicle.

Tesla : Nordstrom : Showroom

Big Ideas

Cannes Lions 2016: Moment of calm

Cannes Lions 2016 – Cyborg anthropologist Amber Case and HackerAgency global chief creative officer Haydn Sweterlitsch discussed the coming age of ...

Cannes Lions 2016 : The Internet Of Things : Hackerspace

Big Ideas

Saucy secret

US – One Hop Kitchen is a new food brand that offers insect-based versions of family favourite pasta sauces.

Insect Protein : Nutrition : Sustainable

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