Behaviours

Everything you need to face your future consumer with confidence, including the latest ethnographic research, generational insight, consumer-related stats and overarching human needs.

Paradigms 2024: Future of Branding

Brand storytelling and the evolving definition of creativity were hot topics as well-known and emerging designers gathered in Rome to determine the future of branding

Markets

The Rise of Inclusive Travel 

From inclusive cultural learning to accessible work and play, successful travel design must have people with disabilities at the forefront

Markets

State of Luxury: Singapore

Rising disposable income and affluence amongst Singaporeans, along with high-spending international business and leisure travellers, are boosting Singapore’s luxury outlook

Big Ideas

Paris Fashion Week SS25

Cutting through the chaos and overwhelming nature of fashion month, we distil the key insights from Paris Fashion Week

Big Ideas

Material Matters 2024

Material Matters 2024 edition didn’t disappoint in highlighting innovative material intelligence

Markets

Sustainability Market

Business is adopting a Whole-system Thinking approach that replaces the ruthless pursuit of profit with a tripartite system that gives equal weight...

Whole System Thinking : Sustainability Futures : The Immortal Brand

Big Ideas

You’ve got mail

London/New York – Producer Oscar Powell has revealed a set of mysterious, minimal billboards on both sides of the Atlantic.

Oscar Powell : Backlash Brands : Opt In

Big Ideas

A biosynthetic vintage

US – Ava winery has no grapes, vineyard or oak cask barrels. Instead, its wine is made solely in a lab.

GMOs : Wine : San Francisco

Big Ideas

Blockchain copyright

US – Blockai is helping artists, photographers and other creators to copyright their work through the blockchain.

Blockai : Copyright : Blockchain

Big Ideas

Fresh Focus

Los Angeles – Ford’s Fusion Labs workshop is a vehicle for the car-maker to branch into new sectors.

Ford : The Immortal Brand : Fusion Labs

Big Ideas

The state of AI

US – A new report predicts that 62% of US enterprises will be using artificial intelligence (AI) technologies by 2018.

AI : Enterprise : Big Data

Big Ideas

Fashionable drinking

Europe – Garmence Wine Studio is a new wine e-tailer that creates seasonal collections of wines.

Garmence Wine Studio : Food & Drink : Online Curation

Markets

Festival Market

Traditional music-focused festivals, dominated by Millennials, are now exploring new formats and content to connect more deeply with consumers.

Conviviality Culture : Festival : Branding

Big Ideas

Ideation ground

New York – IBM’s consultancy and accelerator reflects the company’s growing investment in education.

IBM : Education : New York

Big Ideas

Run for it

London – Virgin Active is tapping into the popularity of Pokémon Go with a fun run that takes in local Pokéstops and Pokégyms.

Pokémon Go : Geo Quests : Virgin Active

Big Ideas

Transferrable targets

UK – Even in the digital age the importance of physical stores cannot be underestimated, according to new research.

Retail : Bricks-and-mortar : Total Retail

Big Ideas

Cross-border luxury

Global – A new study by Contactlab and Exane BNP Paribas shows that some consumers spend more on luxury goods when they travel than at home.

Luxury : Luxury Retail : Travel

Big Ideas

New Designers 2016: Top five

This year New Designers showed a notable shift towards more conceptually driven projects that veered away from the typically commercial work of p...

New Designers : Product Design : The E-motional Economy

Big Ideas

Knowledge is power

Brisbane – CitySmart is showing how gamification can help young renters to save on their energy bills.

CitySmart : Whole-system Thinking : Reduce Your Juice

Big Ideas

Live-stream retail

China – E-commerce site Tmall has hosted live streams of American stores to teach Chinese consumers about their products.

Tmall : New Bricolage Living : Transpierences

Big Ideas

Life-long learning

Nordic countries – A new report presented to the Nordic Council recommends mandatory adult education to address the region’s widening skills gap....

Nordic Council : Education : Lifelong Learning

Big Ideas

Up in the air

Europe – Surf Air is a new flat fee subscription airline service aimed at regular business travellers.

Surf Air : The Sharing Economy : Luxury Travel

Big Ideas

AI advertising

Global – IBM is to introduce artificial intelligence-powered digital adverts.

IBM Watson : Awakening Tech : Artificial Intelligence

Big Ideas

The app factor

US – Apple is launching a reality tv show to reveal the world of apps and the people that develop them.

Apple : Mega-systems : Planet Of The Apps

Big Ideas

FT Sharing Economy Summit 2016: Review

Sharing economy platforms are increasingly disrupting specialist service industries, while users are calling for a far more community-driven approach.

FT Sharing Economy 2016 : New Value Economy : Collaborative Economy

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