Behaviours

Everything you need to face your future consumer with confidence, including the latest ethnographic research, generational insight, consumer-related stats and overarching human needs.

Big Ideas

Growing concerns

New York – Helping children to reconnect with the food supply chain is the inspiration behind two new start-ups.

Food Supply : Education : DIY Kits

Big Ideas

Piracy clampdown

China – Online marketplace Alibaba has announced new measures to monitor counterfeit goods for sale on its site.

Alibaba : Counterfeit : Piracy

Big Ideas

Food fight

US – A new survey shows that public and expert opinion on what is considered healthy is divided.

Healthy Eating : Food Futures : American Society For Nutrition

Big Ideas

Brexit fallout

UK – Consumer confidence has plummeted in the wake of the EU referendum, according to new figures.

GfK : Consumer Confidence : European Union

Big Ideas

An apple a day

Los Angeles – Doctors are giving overweight children who are at risk of developing diabetes prescriptions for free fruit and vegetables.

LA : Food And Drink Futures : Health & Wellness

Big Ideas

Cannes Lions International Festival of Creativity 2016: Part 2

Industry leaders came together to discuss how brands can create campaigns that pierce the consciousness of consumers.

Advertising : Creativity : Digital

Big Ideas

Switched on

Global – Facebook’s OpenCellular device will bring mobile connectivity to rural areas of the developing world.

Facebook : OpenCellular : Connectivity

Big Ideas

Steal the look

London – Rimmel has launched an augmented reality shopping app that enables users to steal someone else’s look.

Rimmel : Social Commerce : Augmented Reality

Big Ideas

Comfy cups

Global – The sports bra market is booming as more women opt for comfort and function over style.

Underwear : Athleisure : Millennials

Big Ideas

Weather system

US – IBM’s weather forecasting software Deep Thunder is helping businesses to plan ahead in unparalleled detail.

IBM : Deep Thunder : Weather Forecasting

Big Ideas

Ride fare

Austin – Ride Austin is a not-for-profit taxi service designed to fill the vacuum left by Lyft and Uber.

Ride Austin : Ride Share : Mobility

Big Ideas

Summer Fancy Food Show 2016

Flavourful non-dairy options, transparent products for the responsible customer, and all things bitter and pickled stood out at the Summer Fancy ...

Summer 2016 Fancy Food Show : Dairy Alternatives : Non-dairy

Big Ideas

Online expansion

France – Department store group Galeries Lafayette is expanding its e-commerce offer with the purchase of an online luxury goods reseller.

Galeries Lafayette : Paris : Total Retail

Big Ideas

Family first

Global – Facebook’s new-look News Feed spells trouble for publishers.

Facebook : Publishers : Media Futures

Big Ideas

See all about it

Global – News organisations are struggling to create compelling video content, according to a report by Reuters.

Online Video : Gen Viz : Media Futures

Big Ideas

Project Africa

Africa – eBay has joined forces with online retail start-up MallforAfrica.com in a bid to expand its consumer base in Africa.

EBay : Dawn Of The Megasystems : MallforAfrica

Big Ideas

Cannes Lions International Festival of Creativity 2016: Part 1

The French Riviera was the backdrop for the annual meeting of minds from the global advertising industry, who examined new forms of digital creativ...

Advertising : Branded Content : Virtual Reality

Big Ideas

Google opt-in

Global – In an attempt to combat ad-blocking Google is making it easier to manage ad-tracking and online data collection by launching a new opt-in ...

Google : Ad-blocker Market : My Activity

Big Ideas

Broken promises

UK – Over 60,000 people have signed an online petition calling for a ban on misleading political ads.

Backlash Brands : Advertising Standards : Brexit

Big Ideas

Back to school

Seattle – Amazon has built on its presence in education with new resource-sharing platform Inspire.

Amazon : The Dawn Of The Mega-systems : Education

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