Behaviours

Everything you need to face your future consumer with confidence, including the latest ethnographic research, generational insight, consumer-related stats and overarching human needs.

Big Ideas

Fashionable drinking

Europe – Garmence Wine Studio is a new wine e-tailer that creates seasonal collections of wines.

Markets

Festival Market

Traditional music-focused festivals, dominated by Millennials, are now exploring new formats and content to connect more deeply with consumers.

Conviviality Culture : Festival : Branding

Big Ideas

Ideation ground

New York – IBM’s consultancy and accelerator reflects the company’s growing investment in education.

IBM : Education : New York

Big Ideas

Run for it

London – Virgin Active is tapping into the popularity of Pokémon Go with a fun run that takes in local Pokéstops and Pokégyms.

Pokémon Go : Geo Quests : Virgin Active

Big Ideas

Transferrable targets

UK – Even in the digital age the importance of physical stores cannot be underestimated, according to new research.

Retail : Bricks-and-mortar : Total Retail

Big Ideas

Cross-border luxury

Global – A new study by Contactlab and Exane BNP Paribas shows that some consumers spend more on luxury goods when they travel than at home.

Luxury : Luxury Retail : Travel

Big Ideas

New Designers 2016: Top five

This year New Designers showed a notable shift towards more conceptually driven projects that veered away from the typically commercial work of p...

New Designers : Product Design : The E-motional Economy

Big Ideas

Knowledge is power

Brisbane – CitySmart is showing how gamification can help young renters to save on their energy bills.

CitySmart : Whole-system Thinking : Reduce Your Juice

Big Ideas

Live-stream retail

China – E-commerce site Tmall has hosted live streams of American stores to teach Chinese consumers about their products.

Tmall : New Bricolage Living : Transpierences

Big Ideas

Life-long learning

Nordic countries – A new report presented to the Nordic Council recommends mandatory adult education to address the region’s widening skills gap....

Nordic Council : Education : Lifelong Learning

Big Ideas

Up in the air

Europe – Surf Air is a new flat fee subscription airline service aimed at regular business travellers.

Surf Air : The Sharing Economy : Luxury Travel

Big Ideas

AI advertising

Global – IBM is to introduce artificial intelligence-powered digital adverts.

IBM Watson : Awakening Tech : Artificial Intelligence

Big Ideas

The app factor

US – Apple is launching a reality tv show to reveal the world of apps and the people that develop them.

Apple : Mega-systems : Planet Of The Apps

Big Ideas

FT Sharing Economy Summit 2016: Review

Sharing economy platforms are increasingly disrupting specialist service industries, while users are calling for a far more community-driven approach.

FT Sharing Economy 2016 : New Value Economy : Collaborative Economy

Big Ideas

Go and play

Global – Pokémon Go will soon let brands pay to make their stores points of interest in its game.

Pokemon Go : Augmented Reality : Advertising

Big Ideas

Brandwatch

Global – Greenpeace’s Detox Catwalk calls on fashion brands to tackle the toxic chemicals that they produce.

Greenpeace : Sustainability : Detox Catwalk

Big Ideas

Paper protest

UK – The New European is a newspaper for anyone who voted remain in last month’s EU referendum.

New European : Media : EU Referendum

Big Ideas

Apple for the teacher

Naples – Apple is working with the University of Naples Federico II to create the first iOS Developers Academy.

Apple : Gen Viz : Education

Big Ideas

RCA and CSM 2016 Graduate Shows Review

Graduates at the Royal College of Art (RCA) and Central Saint Martins (CSM) focused on new definitions of identity emerging in response to changes ...

Optimised Self : Artificial Intellligence : Graduate Shows

Big Ideas

Let’s connect

London – Bumble is launching BumbleBizz, a new feature that enables users to search for business contacts nearby.

BumbleBIZZ : Revelation Brands : Bleisure Generation

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