Behaviours

Everything you need to face your future consumer with confidence, including the latest ethnographic research, generational insight, consumer-related stats and overarching human needs.

Paradigms 2024: Future of Branding

Brand storytelling and the evolving definition of creativity were hot topics as well-known and emerging designers gathered in Rome to determine the future of branding

Markets

The Rise of Inclusive Travel 

From inclusive cultural learning to accessible work and play, successful travel design must have people with disabilities at the forefront

Markets

State of Luxury: Singapore

Rising disposable income and affluence amongst Singaporeans, along with high-spending international business and leisure travellers, are boosting Singapore’s luxury outlook

Big Ideas

Paris Fashion Week SS25

Cutting through the chaos and overwhelming nature of fashion month, we distil the key insights from Paris Fashion Week

Big Ideas

Material Matters 2024

Material Matters 2024 edition didn’t disappoint in highlighting innovative material intelligence

Big Ideas

Penny wise

UK – Since the launch of the 5p plastic bag charge in October 2015, consumers have taken home 6bn fewer bags.

Big Ideas

Driving force

Singapore – Delphi is testing a fleet of self-driving cars in collaboration with the Land Transport Authority.

Delphi : Driverless Futures : Singapore

Big Ideas

Take me there

US – Hugo Boss has teamed up with Uber to offer customers a new kind of concierge service.

Hugo Boss : Uber : Concierge

Big Ideas

Sky stay

Germany – Airline Lufthansa is selling premium economy seats at a discounted rate on Airbnb.

Lufthansa : The Sharing Economy : AirBNB

Markets

Global Beauty Market 2016: Part 2

In part two of our Global Beauty Market, we examine the changing cultural attitudes that are giving men even more permission to care about their lo...

Scents : Fragrance : Natural Beauty

Big Ideas

Data bank

Germany – Telefónica Deutschland is the first network provider to launch its own mobile banking app.

Telefónica Deutschland : O2 Banking : Mobile Banking

Big Ideas

Share the city

New York – A new study reveals the extent of Instagram inequality in one of the world’s most visited cities.

New York : Instagram : Sharing

Big Ideas

Dirty dishes

Global – About 50% of consumers believe that eating can be as pleasurable as sex, according to a report by Havas Worldwide.

Foodporn : Havas Worldwide : Instagram

Big Ideas

Angel investors

Europe – Taxi app Hailo has sold 60% of its company to German car maker Daimler.

Ride-share : Hailo : Daimler

Markets

Global Beauty Market 2016: Part 1

We examine the changing face of the global beauty market and the rapid rise of exciting new trends in the industry, from Social Power to Phygital S...

Instagram : Skincare : 3ina

Big Ideas

Under lock and key

Italy – Luxury brand Bulgari’s Vault app promises to keep its customers’ data safe.

Bulgari : Apps : Security

Big Ideas

Finders seekers

New York – A new outdoor campaign by shopping platform Lyst celebrates the thrill of the fashion hunt.

Lyst : Revelation Brands : Seek

Big Ideas

Sing along

US – Apple has purchased the Car Pool Karaoke segment of CBS’ The Late Late Show to drive audience engagement on Apple Music.

Apple : Gen Viz : Internet TV

Big Ideas

Post-insect perfumes

US – Americans who are concerned about the Zika virus are buying sweet-smelling fragrances with mosquito-repelling qualities.

Aromaflage : Beauty Futures : Zika Virus

Big Ideas

Virtual view

US – Media brands are using the US presidential campaign as a testing ground for virtual reality (VR) and 360-degree videos.

Virtual Reality : Media Futures : 360 Degree Video

Big Ideas

Emotional assistance

London – Whole Foods Market has introduced an artificially intelligent chatbot that suggests recipes and advice after reading shoppers’ needs throu...

Wholefoods : Gen Viz : Personal Appsistants

Big Ideas

What to watch

Russia – Zeen gives the tv guide a digital makeover to help consumers cut through the noise of ubiquitous entertainment.

Zeen : Revalation Brands : TV

Big Ideas

Beauty hotline

Global – Beauty brand Birchbox has introduced a Snapchat customer service offer that emphasises human connection.

Birchbox : Revelation Brands : Personal Appsistants

Big Ideas

Emotional experience

London – Virtual Futures: Electronic Empathy explored the promise, limitations and ethical implications of using virtual reality to trigger emotions.

Virtual Futures : Empathy : Cyberculture

Big Ideas

Mixed messages

US – Despite global brand recognition, research has revealed that Twitter’s slowing growth is linked to confusion about what the service does.

Twitter : Social Media : Brand Identity

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