Behaviours

Everything you need to face your future consumer with confidence, including the latest ethnographic research, generational insight, consumer-related stats and overarching human needs.

Gen Z in Kenya

From Silicon Savannah to the streets of Nairobi, Kenya’s Gen Z are rewriting the rules of power, protest and purpose for governments and brands.

Markets

Sacred Sojourns

Religious tourism is booming as a new generation of travellers seeks spiritual meaning, cultural rituals and connection across sacred destinations worldwide.

Markets

Gen Z’s Mall Revival

For Gen Z, malls are more than places to shop – they have become social playgrounds where retail, food and entertainment collide to create energy, connection and discovery.

Big Ideas

SXSW 2025: Reclamation Versus Resistance

SXSW 2025 marked a radical shift from resistance to reclamation, as industry leaders build agency in a challenging democracy, create decentralised media platforms and focus on a shared humanity.

Markets

Cortisol Control

Tackling stress is a major concern for the wellness community, with new research and innovations emerging to measure and lower cortisol, along with viral content promoting cortisol-focused solutions.

Big Ideas

Bio-enhancement anxiety

US – American citizens fear biomedical technology that promises to enhance human abilities.

Bioenhancement : Awakening Tech : The Optimised Self

Big Ideas

Ad-vocation

Global – Many of the world’s most influential brand names have joined together to ensure a higher standard of online advertising.

Adblocking : The Coalition For Better Ads : Symbiotic Branding

Big Ideas

The Long Progress Bar 2016: Review

Artists and thinkers gathered to discuss radical responses to a world dominated by disruption and dislocation.

The Long Progress Bar 2016 : Dislocated World : Neutral Culture

Big Ideas

Autonomous Uber

US – Uber has introduced its first self-driving taxis in Pittsburgh as part of its UberX service.

Uber : Ride-share Market : Self-driving Cars

Big Ideas

A growing feeling

US – New research from Google Labs shows that South Korea and Finland are leading the way in autonomous sensory meridian response (ASMR) consume...

South Korea : Finland : Google Labs

Communities

Fastronomic Foodies

For Fastronomic Foodies, food must be convenient and high quality. Meet the tastemakers who prepare, replace and source the best ingredie...

Convenience Culture : Fast Food : Soylent

Communities

Party-totallers

Tired of a culture that normalises inebriation and places alcohol at the centre of every event, Party-totallers are shunning the shots, beer and ...

Party-totallers : The Optimised Self : Non-alcoholic

Big Ideas

Linked-India

India – LinkedIn has announced that it will launch a suite of products and services in the lucrative subcontinent market.

LinkedIn : Mobile Market : India

Markets

Food and Drink Market 2016: Part 1

In 2016, innovative producers and increasingly vocal consumers empowered by social media are leading a revolution to reset the global dining agenda.

Social Media : Food & Drink : Global Market Overview

Big Ideas

Sneaker school

US – Trainers designed by students from Pensole will be sold at Foot Locker following a partnership between the retailer and Asics.

Asics : The Learning Economy : Pensole Footwear Design Academy

Big Ideas

London Design Festival 2016: Preview

This year’s festival offers new perspectives on the urban experience and the future of the design industry in a post-Brexit reality.

Shoreditch Design Triangle : Victoria & Albert Museum : Product Design

Big Ideas

MiVote counts

Australia – MiVote is a new app that proposes a direct democracy approach to government.

MiVote : Awakening Tech : Digital Democracy

Big Ideas

Searching for style

New York – Google is enabling luxury fashion brands to curate image-led search carousels during Fashion Week.

Google : New York Fashion Week 2016 : Mega-systems

Big Ideas

Addressing discrimination

US – Home-sharing platform Airbnb is battling issues of discrimination with a new set of guidelines.

Airbnb : Sharing Economy : Backlash Brands

Big Ideas

Gap transparency

US – Gap has emphasised the importance of transparency in manufacturing by releasing the names of its suppliers.

Gap Inc. : Transparency : Clothing Manufacturing

Big Ideas

Stock take

Global – Adobe has launched its Creative Summer School content platform.

Adobe : The Learning Economy : Creative Summer School

Big Ideas

Prête for business

US – A new members-only service brings beauty styling to the sharing economy.

Prête : Beauty Futures : Concierge Service

Big Ideas

Indie Beauty Expo: New York

From caffeinated cosmetics to atmospheric aggressor skincare, we look at the top beauty trends from this year’s event.

Indie Beauty Expo : Beauty Futures : Niche Beauty

Big Ideas

Life lessons in data skills

Global – European business leaders are prioritising data and analytics skills in the recruitment process, according to new research.

Alteryx : Workplace Futures : Data Analysis

Big Ideas

U-turn

UK – The government is placing return on investment (ROI) at the heart of its new advertising strategy.

UK Government : Advertising Futures : ROI

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