Behaviours

Everything you need to face your future consumer with confidence, including the latest ethnographic research, generational insight, consumer-related stats and overarching human needs.

Gen Z in Kenya

From Silicon Savannah to the streets of Nairobi, Kenya’s Gen Z are rewriting the rules of power, protest and purpose for governments and brands.

Markets

The Bromeopathy Market

Bromeopathy is entering the mainstream as the wellness industry caters for a new wave of men seeking science-backed products and supplements to fuel their masculinity. 

Big Ideas

SXSW 2025: Reclamation Versus Resistance

SXSW 2025 marked a radical shift from resistance to reclamation, as industry leaders build agency in a challenging democracy, create decentralised media platforms and focus on a shared humanity.

Markets

Gen Z in Indonesia

With millions of young, tech-savvy and entrepreneurial Indonesians reshaping culture, business and faith, Gen Z is a force no brand can afford to ignore.

Markets

The Sexuwellness Men’s Market

Meet the innovators rebranding men’s sexual wellness as a pillar of male pleasure and wellbeing.

Big Ideas

Party live

US – The Houseparty app enables Gen Viz consumers to visually communicate en masse with group video calls.

Big Ideas

Amazon first

US – A majority of American consumers use Amazon as the first step on their path to purchase, a recent survey has found.

Amazon : Shopping Habits : E-commerce

Big Ideas

Sunscreen for all

US – Unsun is a new tinted suncream that works on all skin tones.

Unsun : Inclusive Beauty : Sun Care Market

Big Ideas

Hell is other people

Global – An extensive new survey reveals contemporary attitudes to rest.

Rest Test : The Optimised Self : Mindfulness

Big Ideas

Playing to young athletes

Global – Sportswear brand Under Armour has created an interactive Snapchat game to engage with a younger audience.

Under Armour : Gen Viz : Snapchat

Big Ideas

Youth Marketing Strategy NYC 2016: Review

At the latest Youth Marketing Strategy (YMS) NYC show, youth culture experts spoke about the importance of experiences, authenticity and community-...

YMS NYC : Gen Viz : Anti-Authenticity

Big Ideas

Hello Moto

Global – Motorola takes aim at Apple with its new Hello Moto ad campaign.

Motorola : Brandstanding : Backlash Brands

Big Ideas

The party is over

UK – New research reveals that fewer British adults are frequenting nightclubs.

Mintel : Party-totallers : Festivals Market

Big Ideas

Snap election

US – Snapchat is trying to encourage younger US citizens to register to vote using celebrity-fronted ads.

Snapchat : Gen Viz : Digital Democracy

Big Ideas

Automatic learning

US – Chffr is a new app that crowdsources driver data to enable driverless cars to learn good driving practices.

Comma : Self-driving Cars : Chffr

Big Ideas

Sleep and shop

US – Furniture brand West Elm is opening a range of boutique hotels to enable consumers to experience its products before they buy.

Hotel : West Elm : Explorium Retail

Big Ideas

Ladder of success

Manchester – The Lad Bible has launched a new scheme to hire 16-year-old apprentices.

The Lad Bible : Gen Viz : Cheif Influence Officers

Big Ideas

Hybrid beauty

Global – Hybrid beauty is emerging as a popular cosmetics category as consumers increasingly demand multifunctional products.

Hybrid : Beauty Futures : Foundation

Big Ideas

Driving advertising home

US – Energy company Geostellar is extending its advertising reach by recruiting Uber and Lyft drivers as sales representatives.

Uber : The Sharing Economy : Uber Advertising

Big Ideas

Stay in touch

Tokyo – Sony’s Anywhere VR experience enables participants to use their smartphone in virtual reality (VR).

Sony : Phygital : Anywhere VR

Big Ideas

Chinese push

UAE – The government is planning to provide Chinese tourists with visas on arrival in a move to encourage spending.

UAE : Chinese Tourists : Chinese Middle-class

Big Ideas

FutureFest 2016: Review

This year’s show explored why brands are shifting towards purpose, empowerment, experimentation and transparency.

FutureFest : E-motional Economy : Convenience Culture

Big Ideas

Allo world

Global – Google has launched its own AI-powered messaging app.

Google Allo : AI-powered : Google Assistant

Big Ideas

Youth in crisis

UK – A new study suggests that young British adults are suffering a crisis of confidence.

Housing Crisis : Work-life Balance : Adultlescents

Big Ideas

Yeay for video

Germany – Yeay is a new video-only shopping app that combines retail and social media.

YEAY : Gen Viz : Video Shopping App

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