Behaviours

Everything you need to face your future consumer with confidence, including the latest ethnographic research, generational insight, consumer-related stats and overarching human needs.

Big Ideas

Dirty dishes

Global – About 50% of consumers believe that eating can be as pleasurable as sex, according to a report by Havas Worldwide.

Big Ideas

Angel investors

Europe – Taxi app Hailo has sold 60% of its company to German car maker Daimler.

Ride-share : Hailo : Daimler

Markets

Global Beauty Market 2016: Part 1

We examine the changing face of the global beauty market and the rapid rise of exciting new trends in the industry, from Social Power to Phygital S...

Instagram : Skincare : 3ina

Big Ideas

Under lock and key

Italy – Luxury brand Bulgari’s Vault app promises to keep its customers’ data safe.

Bulgari : Apps : Security

Big Ideas

Finders seekers

New York – A new outdoor campaign by shopping platform Lyst celebrates the thrill of the fashion hunt.

Lyst : Revelation Brands : Seek

Big Ideas

Sing along

US – Apple has purchased the Car Pool Karaoke segment of CBS’ The Late Late Show to drive audience engagement on Apple Music.

Apple : Gen Viz : Internet TV

Big Ideas

Post-insect perfumes

US – Americans who are concerned about the Zika virus are buying sweet-smelling fragrances with mosquito-repelling qualities.

Aromaflage : Beauty Futures : Zika Virus

Big Ideas

Virtual view

US – Media brands are using the US presidential campaign as a testing ground for virtual reality (VR) and 360-degree videos.

Virtual Reality : Media Futures : 360 Degree Video

Big Ideas

Emotional assistance

London – Whole Foods Market has introduced an artificially intelligent chatbot that suggests recipes and advice after reading shoppers’ needs throu...

Wholefoods : Gen Viz : Personal Appsistants

Big Ideas

What to watch

Russia – Zeen gives the tv guide a digital makeover to help consumers cut through the noise of ubiquitous entertainment.

Zeen : Revalation Brands : TV

Big Ideas

Beauty hotline

Global – Beauty brand Birchbox has introduced a Snapchat customer service offer that emphasises human connection.

Birchbox : Revelation Brands : Personal Appsistants

Big Ideas

Emotional experience

London – Virtual Futures: Electronic Empathy explored the promise, limitations and ethical implications of using virtual reality to trigger emotions.

Virtual Futures : Empathy : Cyberculture

Big Ideas

Mixed messages

US – Despite global brand recognition, research has revealed that Twitter’s slowing growth is linked to confusion about what the service does.

Twitter : Social Media : Brand Identity

Markets

Sustainability Market

Business is adopting a Whole-system Thinking approach that replaces the ruthless pursuit of profit with a tripartite system that gives equal weight...

Whole System Thinking : Sustainability Futures : The Immortal Brand

Big Ideas

You’ve got mail

London/New York – Producer Oscar Powell has revealed a set of mysterious, minimal billboards on both sides of the Atlantic.

Oscar Powell : Backlash Brands : Opt In

Big Ideas

A biosynthetic vintage

US – Ava winery has no grapes, vineyard or oak cask barrels. Instead, its wine is made solely in a lab.

GMOs : Wine : San Francisco

Big Ideas

Blockchain copyright

US – Blockai is helping artists, photographers and other creators to copyright their work through the blockchain.

Blockai : Copyright : Blockchain

Big Ideas

Fresh Focus

Los Angeles – Ford’s Fusion Labs workshop is a vehicle for the car-maker to branch into new sectors.

Ford : The Immortal Brand : Fusion Labs

Big Ideas

The state of AI

US – A new report predicts that 62% of US enterprises will be using artificial intelligence (AI) technologies by 2018.

AI : Enterprise : Big Data

Big Ideas

Fashionable drinking

Europe – Garmence Wine Studio is a new wine e-tailer that creates seasonal collections of wines.

Garmence Wine Studio : Food & Drink : Online Curation

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