Behaviours

Everything you need to face your future consumer with confidence, including the latest ethnographic research, generational insight, consumer-related stats and overarching human needs.

Gen Z’s Mall Revival

For Gen Z, malls are more than places to shop – they have become social playgrounds where retail, food and entertainment collide to create energy, connection and discovery.

Markets

The Bromeopathy Market

Bromeopathy is entering the mainstream as the wellness industry caters for a new wave of men seeking science-backed products and supplements to fuel their masculinity. 

Big Ideas

SXSW 2025: Reclamation Versus Resistance

SXSW 2025 marked a radical shift from resistance to reclamation, as industry leaders build agency in a challenging democracy, create decentralised media platforms and focus on a shared humanity.

Markets

Gen Z in Indonesia

With millions of young, tech-savvy and entrepreneurial Indonesians reshaping culture, business and faith, Gen Z is a force no brand can afford to ignore.

Markets

Cortisol Control

Tackling stress is a major concern for the wellness community, with new research and innovations emerging to measure and lower cortisol, along with viral content promoting cortisol-focused solutions.

Big Ideas

The party is over

UK – New research reveals that fewer British adults are frequenting nightclubs.

Mintel : Party-totallers : Festivals Market

Big Ideas

Snap election

US – Snapchat is trying to encourage younger US citizens to register to vote using celebrity-fronted ads.

Snapchat : Gen Viz : Digital Democracy

Big Ideas

Automatic learning

US – Chffr is a new app that crowdsources driver data to enable driverless cars to learn good driving practices.

Comma : Self-driving Cars : Chffr

Big Ideas

Sleep and shop

US – Furniture brand West Elm is opening a range of boutique hotels to enable consumers to experience its products before they buy.

Hotel : West Elm : Explorium Retail

Big Ideas

Ladder of success

Manchester – The Lad Bible has launched a new scheme to hire 16-year-old apprentices.

The Lad Bible : Gen Viz : Cheif Influence Officers

Big Ideas

Hybrid beauty

Global – Hybrid beauty is emerging as a popular cosmetics category as consumers increasingly demand multifunctional products.

Hybrid : Beauty Futures : Foundation

Big Ideas

Driving advertising home

US – Energy company Geostellar is extending its advertising reach by recruiting Uber and Lyft drivers as sales representatives.

Uber : The Sharing Economy : Uber Advertising

Big Ideas

Stay in touch

Tokyo – Sony’s Anywhere VR experience enables participants to use their smartphone in virtual reality (VR).

Sony : Phygital : Anywhere VR

Big Ideas

Chinese push

UAE – The government is planning to provide Chinese tourists with visas on arrival in a move to encourage spending.

UAE : Chinese Tourists : Chinese Middle-class

Big Ideas

FutureFest 2016: Review

This year’s show explored why brands are shifting towards purpose, empowerment, experimentation and transparency.

FutureFest : E-motional Economy : Convenience Culture

Big Ideas

Allo world

Global – Google has launched its own AI-powered messaging app.

Google Allo : AI-powered : Google Assistant

Big Ideas

Youth in crisis

UK – A new study suggests that young British adults are suffering a crisis of confidence.

Housing Crisis : Work-life Balance : Adultlescents

Big Ideas

Yeay for video

Germany – Yeay is a new video-only shopping app that combines retail and social media.

YEAY : Gen Viz : Video Shopping App

Big Ideas

Toy boy

US – Boy Story is a range of male dolls for boys that is designed to promote gender equality.

Boy Story : Neutral Culture : Action Dolls

Markets

Food and Drink Market 2016: Part 2

Why consumers are confused about nutritional guidelines, what will happen with fizzy drinks after the sugar tax and how alternative ingredients are...

Global Market Overview : Soda : Food & Drink Futures 2016

Big Ideas

High-spirit mixers

London – Merchant’s Heart is a new range of premium tonic waters designed to enhance the spirits they are mixed with.

Soda : Merchant’s Heart : Cocktail Futures

Big Ideas

Disposing of plastic cutlery

France – The French government has outlined plans to ban all cups and cutlery made from conventional plastic.

Energy Transition For Green Growth : Whole System Thinking : Packaging

Big Ideas

Hacking coffee

US – Hacker’s Brew is a nootropics-laced cold-brew coffee designed to offer peak mental performance.

Coffee : Optimised Self : Nootropics

Big Ideas

A sound course

Global – Levi’s has worked with best-selling artists to promote its new music courses for young people.

Levi's Music Project : The Learning Economy : Alicia Keys

Big Ideas

Bio-enhancement anxiety

US – American citizens fear biomedical technology that promises to enhance human abilities.

Bioenhancement : Awakening Tech : The Optimised Self

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