Behaviours

Everything you need to face your future consumer with confidence, including the latest ethnographic research, generational insight, consumer-related stats and overarching human needs.

Sacred Sojourns

Religious tourism is booming as a new generation of travellers seeks spiritual meaning, cultural rituals and connection across sacred destinations worldwide.

Markets

The Bromeopathy Market

Bromeopathy is entering the mainstream as the wellness industry caters for a new wave of men seeking science-backed products and supplements to fuel their masculinity. 

Big Ideas

SXSW 2025: Reclamation Versus Resistance

SXSW 2025 marked a radical shift from resistance to reclamation, as industry leaders build agency in a challenging democracy, create decentralised media platforms and focus on a shared humanity.

Markets

Gen Z in Indonesia

With millions of young, tech-savvy and entrepreneurial Indonesians reshaping culture, business and faith, Gen Z is a force no brand can afford to ignore.

Markets

The Sexuwellness Men’s Market

Meet the innovators rebranding men’s sexual wellness as a pillar of male pleasure and wellbeing.

Big Ideas

Immersive browsing

US – Oculus has announced an immersive virtual reality internet browser.

Big Ideas

Festival of Marketing Review

Truth in advertising, the potential of dark social and the problem with stereotypes were just some of the themes at this year’s Festival of Marketing.

Festival Of Marketing : Trust : Influencer Marketing

Big Ideas

On watch

US – Union Square Hospitality Group is adopting the Apple Watch in a bid to provide a better in-house service.

Apple Watch : Bricks-and-Mortar : Phygital

Big Ideas

Not cashing in

US – In a continuing bid to redefine how transparent a company can be, Everlane has lowered the price of its cashmere clothing to keep in line with...

Everlane : Transparency : E-commerce

Big Ideas

Trading spaces

Global – Facebook has launched Marketplace, a peer-to-peer trading network.

Facebook : Social Commerce : Marketplace

Big Ideas

Team Tango

Global – Adidas is introducing its own network of dark social influencers, known as Tango Squads.

Anti-authenticity Marketing : Adidas : Dark Social

Big Ideas

Smartphone shopping

Global – Consumers are increasingly turning to smartphones for convenience shopping, as sales from mobile apps now outrank those from mobile web c...

Mobile Commerce : Convenience Culture : Retail Futures Report 2016

Big Ideas

Free ride

New York – Uber is hoping to inspire customer loyalty with an unlimited-ride scheme in Manhattan.

Uber : Ride-share Market : UberPlus

Big Ideas

Video: Snap to it

Global – MTV is one of the first brands to innovate with video on Snapchat’s Discover publishing platform.

MTV : Snapchat : Gen Viz

Big Ideas

Luxe Pack Monaco 2016: Overview

Changing definitions of luxury and new emerging digital applications have forced manufacturers to re-assess what is important to consumers.

Luxe Pack : Packaging : Whole-system Thinking

Big Ideas

Portion control

UK – The government has announced plans to advise restaurants on the size of their portions as part of its campaign against obesity.

Nutrition Wars : Jeremy Hunt : Portion Size

Big Ideas

Safety in numbers

Germany – In an industry first, several German car-makers will share live sensor data between their vehicles to improve safety.

Mapping : Brand Collaboration : Connected Cars

Big Ideas

London Design Festival 2016: Top 10

Luxury brands took over this year’s festival with major installations, while a variety of universities, museums and independent studios focused on ...

London Design Festival 2016 : Spatial Installation : London Design Biennale

Big Ideas

Party live

US – The Houseparty app enables Gen Viz consumers to visually communicate en masse with group video calls.

Houseparty : Gen Viz : Livestreaming

Big Ideas

Amazon first

US – A majority of American consumers use Amazon as the first step on their path to purchase, a recent survey has found.

Amazon : Shopping Habits : E-commerce

Big Ideas

Sunscreen for all

US – Unsun is a new tinted suncream that works on all skin tones.

Unsun : Inclusive Beauty : Sun Care Market

Big Ideas

Hell is other people

Global – An extensive new survey reveals contemporary attitudes to rest.

Rest Test : The Optimised Self : Mindfulness

Big Ideas

Playing to young athletes

Global – Sportswear brand Under Armour has created an interactive Snapchat game to engage with a younger audience.

Under Armour : Gen Viz : Snapchat

Big Ideas

Youth Marketing Strategy NYC 2016: Review

At the latest Youth Marketing Strategy (YMS) NYC show, youth culture experts spoke about the importance of experiences, authenticity and community-...

YMS NYC : Gen Viz : Anti-Authenticity

Big Ideas

Hello Moto

Global – Motorola takes aim at Apple with its new Hello Moto ad campaign.

Motorola : Brandstanding : Backlash Brands

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