Behaviours

Everything you need to face your future consumer with confidence, including the latest ethnographic research, generational insight, consumer-related stats and overarching human needs.

Big Ideas

Beauty data trail

Seoul – South Korean beauty start-up Memebox is using data analytics to become the world’s fastest growing beauty brand.

Memebox : South Korean Beauty : Data Analytics

Big Ideas

Rejuvenating travel

Global – Wellness tourism is continuing to rise, with growth coming from new demographics and locations.

Wellness : Total Beauty : Tourism

Big Ideas

Bad education

UK – A new study questions the net costs and benefits of a UK university education.

Education : The Learning Economy : Generation D

Big Ideas

Pride of Britain

UK – New research from JWT shows that nearly half of British consumers feel that native brands should be spreading British values abroad.

Brexit : JWT : Recruitment

Big Ideas

Trash is treasure

Germany – Trash films do not stand in opposition to taste and education, according to a new study.

Trash Films : Anti-authenticity : Bad Taste

Big Ideas

House Vision 2016

A series of cross-industry collaborations and talks at Tokyo’s second House Vision exhibition examined the future of the home and the nature of the...

House Vision : Tokyo : Urbanism

Big Ideas

Senior service

US – GoGoGrandparent enables older adults to use ride-hailing services such as Uber without the need for a smartphone.

GoGoGrandparent : The Flat Age Society : Ride-share Market

Big Ideas

Surprise me

US – Pack Up + Go is a travel service with a twist: users only know where they are going when they get to the airport.

Pack Up + Go : Revelation Brands : Travel Experience

Big Ideas

Social emotions

Global – E-commerce website The Outnet has analysed the content of social media posts that relate to ‘thrill’ and ‘joy’ to examine what these emoti...

The Outnet : The Emotional Economy : Pulsar

Big Ideas

Personalised pills

US – Multiply Labs has developed a personalised pill that releases a predetermined dose of vitamins throughout the day.

Multiply Labs : The Optimised Self : Pills

Big Ideas

Hunger heroes

Texas – Unsung is a new app that enables individuals, restaurants and retailers to donate food to those in need.

Food Waste : Whole-system Thinking : Charity App

Big Ideas

Cash is out

London – Supermarket chain Waitrose has opened its first cashless store inside Sky’s head office building.

Waitrose : Cashless Futures : Retail

Big Ideas

Quick read

London – A new digital start-up enables customers to order titles from local bookshops and promises to deliver them within one hour.

NearSt : Retail Futures : Convenience

Big Ideas

Penny wise

UK – Since the launch of the 5p plastic bag charge in October 2015, consumers have taken home 6bn fewer bags.

Whole-system Thinking : Sustainability : Recycling

Big Ideas

Driving force

Singapore – Delphi is testing a fleet of self-driving cars in collaboration with the Land Transport Authority.

Delphi : Driverless Futures : Singapore

Big Ideas

Take me there

US – Hugo Boss has teamed up with Uber to offer customers a new kind of concierge service.

Hugo Boss : Uber : Concierge

Big Ideas

Sky stay

Germany – Airline Lufthansa is selling premium economy seats at a discounted rate on Airbnb.

Lufthansa : The Sharing Economy : AirBNB

Markets

Global Beauty Market 2016: Part 2

In part two of our Global Beauty Market, we examine the changing cultural attitudes that are giving men even more permission to care about their lo...

Scents : Fragrance : Natural Beauty

Big Ideas

Data bank

Germany – Telefónica Deutschland is the first network provider to launch its own mobile banking app.

Telefónica Deutschland : O2 Banking : Mobile Banking

Big Ideas

Share the city

New York – A new study reveals the extent of Instagram inequality in one of the world’s most visited cities.

New York : Instagram : Sharing

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