Behaviours

Everything you need to face your future consumer with confidence, including the latest ethnographic research, generational insight, consumer-related stats and overarching human needs.

Gen Z in Kenya

From Silicon Savannah to the streets of Nairobi, Kenya’s Gen Z are rewriting the rules of power, protest and purpose for governments and brands.

Markets

Sacred Sojourns

Religious tourism is booming as a new generation of travellers seeks spiritual meaning, cultural rituals and connection across sacred destinations worldwide.

Markets

The Bromeopathy Market

Bromeopathy is entering the mainstream as the wellness industry caters for a new wave of men seeking science-backed products and supplements to fuel their masculinity. 

Markets

Gen Z in Indonesia

With millions of young, tech-savvy and entrepreneurial Indonesians reshaping culture, business and faith, Gen Z is a force no brand can afford to ignore.

Markets

Cortisol Control

Tackling stress is a major concern for the wellness community, with new research and innovations emerging to measure and lower cortisol, along with viral content promoting cortisol-focused solutions.

Big Ideas

Chained to the source

China – Walmart is introducing blockchain in order to ensure the provenance of its meat.

Walmart : Blockchain : Food Safety

Big Ideas

Ok computer

Global – Consumers are far more likely to see artificial intelligence (AI) in a positive light than a negative one, according to new research.

Artificial Intelligence : Awakening Tech : Consumer Attitudes

Big Ideas

See-through salaries

US – Know Your Worth is a new online tool that empowers employees to recognise if they are being underpaid.

Workplace Futures : Glassdoor : Know Your Worth

Markets

Convenience Culture: Part 2

Technology is enabling consumers to access food in more convenient ways.

Convenience Culture : Food & Drink : Fast Food

Big Ideas

Selfie-esteem

US – Instagram has created a feature that encourages users to flag up people who need emotional support.

Instagram : Brandstanding : Mental Health

Big Ideas

Preview: Dutch Design Week 2016 Top 10

This year the event promises to combine a celebration of sublime aesthetic sensibility with a festival of far-reaching and challenging ideas around...

Dutch Design Week 2016 : Design Academy Eindhoven : MAD Art Centre

Big Ideas

CoverBoy

US – Cosmetics brand CoverGirl has introduced male make-up artist James Charles as its latest brand ambassador.

CoverGirl : Gen Viz : Inclusive Beauty

Big Ideas

Ice-breaker

Global – Facebook Messenger now prompts beta users to talk to each other about shared interests.

Facebook : Awakening Tech : Chat Bots

Markets

Convenience Culture: Part 1

The meaning of convenience in relation to food is changing. LS:N Global examines the drivers that are shifting expectations of what fast, on-the-go...

Convenience Culture : Delivery : Food & Drink

Big Ideas

Bidding on luxury

Global – Ebay is expanding in the luxury sector with a new bespoke retail experience that offers shoppable curated spaces.

Ebay : Revalation Brands : Architectural Digest

Big Ideas

Insta-food

US – Land O’Lakes has launched a new social media initiative to donate food to Feeding America.

Land O'Lakes : Dislocated World : Brandstanding

Big Ideas

True stories

Global – Google News now highlights articles for fact-checking alongside related news stories.

Google : The Dislocated World : Fact Check

Big Ideas

Grocery goliath

US – E-commerce giant Amazon is opening a series of bricks-and-mortar grocery stores.

Amazon : Grocery Market : Convenience Culture

Big Ideas

One night stand

US – The Standard Hotels group has launched a last-minute booking app that enables customers to book rooms at competitors’ hotels.

The Standard Hotels : Seamless Travel : One Night

Big Ideas

Personal touch

US – When it comes to shopping in-store, a combination of mobile browsing and personal assistance is a winning combination.

Phygital Retail : Bricks-and-mortar : Mobile Commerce

Big Ideas

Frieze London 2016: Top 10

Artists at Frieze London 2016 explored the links between third-stage globalisation, new forms of media technology and political turmoil.

Frieze London 2016 : The Dislocated World : Turbulent Teens

Big Ideas

Sustainable snacking

Israel – Sustainable packaging developer Tipa has developed a compostable bioplastic that decomposes at the same rate as orange peel.

Tipa : Whole-system Thinking : Packaging

Big Ideas

Car-toon

UK – Jaguar Land Rover has created a new ad campaign that features a character from the pop group Gorillaz as its brand ambassador.

The Learning E-conomy : Jaguar Land Rover : Gorillaz

Big Ideas

Little Italy

Italy – Eataly is creating a culinary theme park to enable city dwellers to experience the farm-to-table concept first hand.

Eataly : The Learning Economy : Farm-to-table

Big Ideas

Fighting spirit

UK – Scotch whisky brand Compass Box is taking on EU labelling regulations with a protest product that highlights industry issues concerning transp...

Compass Box : Backlash Brands : Radical Transparency

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