Behaviours

Everything you need to face your future consumer with confidence, including the latest ethnographic research, generational insight, consumer-related stats and overarching human needs.

Big Ideas

Fitness formula

US – STYR Labs is pioneering tailored nutrition with its new personalised multivitamin and protein packs.

STYR Labs : Supplements : Activity Tracker

Big Ideas

Login for luxury

China – Christian Dior has offered its iconic Lady Dior bag for sale on WeChat.

Christian Dior : WeChat : Mobile App

Big Ideas

Light liquor

New York – Japanese whisky brand Suntory has launched a new pale, delicately flavoured malt targeted at a younger market.

Toki : Suntory : Scottish Bourbon

Big Ideas

Mr Robot returns

US – Mr Robot is a new mobile game that borrows its narrative from the eponymous show.

Mr. Robot : Night School Studio : Mobile Game

Big Ideas

Health-tracker

North America – Apple has acquired healthcare start-up Gliimpse.

Apple : Big Friendly Data : Gliimpse

Big Ideas

Back to school

US – The end-of-summer sales boost that comes with back-to-school purchases is already under way, so what can we expect from this season?

Generation D : Athleisure : Back-to-School

Big Ideas

Vote of confidence

San Francisco – The Democracy Earth Foundation has created a platform for decentralised governance powered by the blockchain.

Blockchain : Digital Democracy : Referendum

Markets

Total Beauty: Part 1

Beauty is breaking free from the confines of cosmetics and skincare, and taking its place in the modern wellness pantheon, incorporating aspects of...

Sport : Welness : Athleisure

Markets

Placemaking Market

Waves of migration, economic boom and bust, and technological disruption continue to transform the physical, emotional and cultural landscapes of c...

Placemaking : Revelation Brands : Change Catalysts

Big Ideas

Coding made cool

North America – Start-up company Vidcode is promoting coding among young people with the launch of its Snapchat filter competition.

Vidcode : The Learning Economy : Snapchat

Big Ideas

Recording your Lifestage

Global – Facebook has launched a new network designed exclusively for the under-21s.

Facebook : Gen Viz : Lifestage

Big Ideas

Fast food in one click

Japan – Amazon’s new one-click feature enables viewers to buy selected foods included in videos on their subscription channel.

Amazon : 1-Click : Digital TV

Big Ideas

Style and influence

China – Fashion app Lawo seamlessly brings together influencer marketing and luxury styling.

Lawo : Influencer Marketing : Luxury Futures

Big Ideas

Anti-epidemic apparel

US – Consumer concern over the Zika virus has led stores to sell out of anti-mosquito clothing.

ExOfficio : Wearable Tech : Zika Virus

Big Ideas

Trust issues

UK – Marketing magazine Campaign has released a documentary that examines the issue of trust in the advertising industry.

Marketing : Trust : Ad-blocking

Big Ideas

Debt resistance

US – Millennials are refusing to engage with credit card companies to the alarm of financial institutions.

Millennials : The Age Of The Long Near : Credit Cards

Big Ideas

Fatigue fighter

Global – Media entrepreneur Arianna Huffington has stepped down from her role at The Huffington Post to launch a workplace wellness organisation.

Arianna Huffington : Thrive Global : Workplace Futures

Big Ideas

Deep-freeze clean eating

London – Dinner delivery start-up Everdine has raised the bar for convenient clean eating.

Everdine : Convenience Culture : Frozen Meals

Markets

Influencer Market

Influencer marketing enables brands to engage with fiercely loyal communities in an authentic and seamless way.

Influencer Market : Gen Viz : Anti-authenticity Marketing

Big Ideas

Virtual etiquette

US – A series of experiments by Daydream Labs examine how to mitigate the potential for rude or abusive behaviour in virtual reality.

Virtual Reality : Online Gaming : Google

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