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Behaviours
Everything you need to face your future consumer with confidence, including the latest ethnographic research, generational insight, consumer-related stats and overarching human needs.
Markets
Gen Z in Kenya
From Silicon Savannah to the streets of Nairobi, Kenya’s Gen Z are rewriting the rules of power, protest and purpose for governments and brands.
Markets
Sacred Sojourns
Religious tourism is booming as a new generation of travellers seeks spiritual meaning, cultural rituals and connection across sacred destinations worldwide.
Markets
Gen Z’s Mall Revival
For Gen Z, malls are more than places to shop – they have become social playgrounds where retail, food and entertainment collide to create energy, connection and discovery.
Markets
The Bromeopathy Market
Bromeopathy is entering the mainstream as the wellness industry caters for a new wave of men seeking science-backed products and supplements to fuel their masculinity.
Markets
The Sexuwellness Men’s Market
Meet the innovators rebranding men’s sexual wellness as a pillar of male pleasure and wellbeing.
Big Ideas
Tesla fleets
US – Tesla is introducing a ride services programme that will enable its car owners to use their vehicles to generate revenue.
Tesla
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Ride-share Market
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Self-driving Cars
Big Ideas
On the cards
Mexico – Taxi-hailing company Uber is branching out into finance with the launch of its own debit card.
Uber
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Ride-share Market
:
Online Banking
Big Ideas
Not so fast
US – Meal kit providers are struggling with customer retention, according to research firm 1010data.
Meal Kits
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Convenience Culture
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Subscription Service
Big Ideas
Chained to the source
China – Walmart is introducing blockchain in order to ensure the provenance of its meat.
Walmart
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Blockchain
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Food Safety
Big Ideas
Ok computer
Global – Consumers are far more likely to see artificial intelligence (AI) in a positive light than a negative one, according to new research.
Artificial Intelligence
:
Awakening Tech
:
Consumer Attitudes
Big Ideas
See-through salaries
US – Know Your Worth is a new online tool that empowers employees to recognise if they are being underpaid.
Workplace Futures
:
Glassdoor
:
Know Your Worth
Markets
Convenience Culture: Part 2
Technology is enabling consumers to access food in more convenient ways.
Convenience Culture
:
Food & Drink
:
Fast Food
Big Ideas
Selfie-esteem
US – Instagram has created a feature that encourages users to flag up people who need emotional support.
Instagram
:
Brandstanding
:
Mental Health
Big Ideas
Preview: Dutch Design Week 2016 Top 10
This year the event promises to combine a celebration of sublime aesthetic sensibility with a festival of far-reaching and challenging ideas around...
Dutch Design Week 2016
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Design Academy Eindhoven
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MAD Art Centre
Big Ideas
CoverBoy
US – Cosmetics brand CoverGirl has introduced male make-up artist James Charles as its latest brand ambassador.
CoverGirl
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Gen Viz
:
Inclusive Beauty
Big Ideas
Ice-breaker
Global – Facebook Messenger now prompts beta users to talk to each other about shared interests.
Facebook
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Awakening Tech
:
Chat Bots
Markets
Convenience Culture: Part 1
The meaning of convenience in relation to food is changing. LS:N Global examines the drivers that are shifting expectations of what fast, on-the-go...
Convenience Culture
:
Delivery
:
Food & Drink
Big Ideas
Bidding on luxury
Global – Ebay is expanding in the luxury sector with a new bespoke retail experience that offers shoppable curated spaces.
Ebay
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Revalation Brands
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Architectural Digest
Big Ideas
Insta-food
US – Land O’Lakes has launched a new social media initiative to donate food to Feeding America.
Land O'Lakes
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Dislocated World
:
Brandstanding
Big Ideas
True stories
Global – Google News now highlights articles for fact-checking alongside related news stories.
Google
:
The Dislocated World
:
Fact Check
Big Ideas
Grocery goliath
US – E-commerce giant Amazon is opening a series of bricks-and-mortar grocery stores.
Amazon
:
Grocery Market
:
Convenience Culture
Big Ideas
One night stand
US – The Standard Hotels group has launched a last-minute booking app that enables customers to book rooms at competitors’ hotels.
The Standard Hotels
:
Seamless Travel
:
One Night
Big Ideas
Personal touch
US – When it comes to shopping in-store, a combination of mobile browsing and personal assistance is a winning combination.
Phygital Retail
:
Bricks-and-mortar
:
Mobile Commerce
Big Ideas
Frieze London 2016: Top 10
Artists at Frieze London 2016 explored the links between third-stage globalisation, new forms of media technology and political turmoil.
Frieze London 2016
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The Dislocated World
:
Turbulent Teens
Big Ideas
Sustainable snacking
Israel – Sustainable packaging developer Tipa has developed a compostable bioplastic that decomposes at the same rate as orange peel.
Tipa
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Whole-system Thinking
:
Packaging
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