Behaviours

Everything you need to face your future consumer with confidence, including the latest ethnographic research, generational insight, consumer-related stats and overarching human needs.

Gen Z in Kenya

From Silicon Savannah to the streets of Nairobi, Kenya’s Gen Z are rewriting the rules of power, protest and purpose for governments and brands.

Markets

Sacred Sojourns

Religious tourism is booming as a new generation of travellers seeks spiritual meaning, cultural rituals and connection across sacred destinations worldwide.

Markets

Gen Z’s Mall Revival

For Gen Z, malls are more than places to shop – they have become social playgrounds where retail, food and entertainment collide to create energy, connection and discovery.

Markets

The Bromeopathy Market

Bromeopathy is entering the mainstream as the wellness industry caters for a new wave of men seeking science-backed products and supplements to fuel their masculinity. 

Markets

The Sexuwellness Men’s Market

Meet the innovators rebranding men’s sexual wellness as a pillar of male pleasure and wellbeing.

Big Ideas

Tesla fleets

US – Tesla is introducing a ride services programme that will enable its car owners to use their vehicles to generate revenue.

Tesla : Ride-share Market : Self-driving Cars

Big Ideas

On the cards

Mexico – Taxi-hailing company Uber is branching out into finance with the launch of its own debit card.

Uber : Ride-share Market : Online Banking

Big Ideas

Not so fast

US – Meal kit providers are struggling with customer retention, according to research firm 1010data.

Meal Kits : Convenience Culture : Subscription Service

Big Ideas

Chained to the source

China – Walmart is introducing blockchain in order to ensure the provenance of its meat.

Walmart : Blockchain : Food Safety

Big Ideas

Ok computer

Global – Consumers are far more likely to see artificial intelligence (AI) in a positive light than a negative one, according to new research.

Artificial Intelligence : Awakening Tech : Consumer Attitudes

Big Ideas

See-through salaries

US – Know Your Worth is a new online tool that empowers employees to recognise if they are being underpaid.

Workplace Futures : Glassdoor : Know Your Worth

Markets

Convenience Culture: Part 2

Technology is enabling consumers to access food in more convenient ways.

Convenience Culture : Food & Drink : Fast Food

Big Ideas

Selfie-esteem

US – Instagram has created a feature that encourages users to flag up people who need emotional support.

Instagram : Brandstanding : Mental Health

Big Ideas

Preview: Dutch Design Week 2016 Top 10

This year the event promises to combine a celebration of sublime aesthetic sensibility with a festival of far-reaching and challenging ideas around...

Dutch Design Week 2016 : Design Academy Eindhoven : MAD Art Centre

Big Ideas

CoverBoy

US – Cosmetics brand CoverGirl has introduced male make-up artist James Charles as its latest brand ambassador.

CoverGirl : Gen Viz : Inclusive Beauty

Big Ideas

Ice-breaker

Global – Facebook Messenger now prompts beta users to talk to each other about shared interests.

Facebook : Awakening Tech : Chat Bots

Markets

Convenience Culture: Part 1

The meaning of convenience in relation to food is changing. LS:N Global examines the drivers that are shifting expectations of what fast, on-the-go...

Convenience Culture : Delivery : Food & Drink

Big Ideas

Bidding on luxury

Global – Ebay is expanding in the luxury sector with a new bespoke retail experience that offers shoppable curated spaces.

Ebay : Revalation Brands : Architectural Digest

Big Ideas

Insta-food

US – Land O’Lakes has launched a new social media initiative to donate food to Feeding America.

Land O'Lakes : Dislocated World : Brandstanding

Big Ideas

True stories

Global – Google News now highlights articles for fact-checking alongside related news stories.

Google : The Dislocated World : Fact Check

Big Ideas

Grocery goliath

US – E-commerce giant Amazon is opening a series of bricks-and-mortar grocery stores.

Amazon : Grocery Market : Convenience Culture

Big Ideas

One night stand

US – The Standard Hotels group has launched a last-minute booking app that enables customers to book rooms at competitors’ hotels.

The Standard Hotels : Seamless Travel : One Night

Big Ideas

Personal touch

US – When it comes to shopping in-store, a combination of mobile browsing and personal assistance is a winning combination.

Phygital Retail : Bricks-and-mortar : Mobile Commerce

Big Ideas

Frieze London 2016: Top 10

Artists at Frieze London 2016 explored the links between third-stage globalisation, new forms of media technology and political turmoil.

Frieze London 2016 : The Dislocated World : Turbulent Teens

Big Ideas

Sustainable snacking

Israel – Sustainable packaging developer Tipa has developed a compostable bioplastic that decomposes at the same rate as orange peel.

Tipa : Whole-system Thinking : Packaging

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