Behaviours

Everything you need to face your future consumer with confidence, including the latest ethnographic research, generational insight, consumer-related stats and overarching human needs.

A free ride

Big Ideas

A free ride

Germany – Brands are allowing commuters to travel on the subway in Düsseldorf for free if they watch their ads on their phones.
WelectGo : Advertising : Free Travel
Live beauty

Big Ideas

Live beauty

China – Two thirds of beauty brands have adopted live streaming as a way to reach Chinese consumers.
Live-streamers Tribe : Live-streaming : Retail
Everyman beer

Big Ideas

Everyman beer

US – Beer brand Miller is tapping into a sense of nostalgia by re-introducing its slogan from the 1970s.
Just-nots : Miller Coors High LIfe : Advertising
Lisbon Web Summit

Big Ideas

Lisbon Web Summit

Moving to the Portuguese capital from Dublin this year, the event had nearly doubled in size to host more than 53,000 attendees and focused on far-...
Web Summit 2016 : Lisbon : Digital Media
Youthful excursions

Big Ideas

Youthful excursions

US – New research indicates that parents are increasingly focusing their luxury travel experiences around their children.
Luxury Travel : Top Flight Family : Airbnb
Time to educate

Big Ideas

Time to educate

Switzerland – TAG Heuer and Zenith are joining forces to establish the LVMH École d’Horlogerie watchmaking school.
LVMH : Watch : Horology
Resounding remedy

Big Ideas

Resounding remedy

UK – Healthcare start-up Echo has built an app designed to help people manage their long-term prescriptions.
NHS : Healthcare : Personal Appsistants
We are live

Big Ideas

We are live

Global – Instagram has launched Instagram Live, a live streaming service that enables users to share ephemeral content in real time.
Instagram : Gen Viz : Live Streaming
That Friday ill feeling

Big Ideas

That Friday ill feeling

US – Patagonia is taking a stand against the annual Black Friday retail event by donating all sales to environmental causes.
Patagonia : Black Friday : Brandstanding
Wired Retail 2016: Review

Big Ideas

Wired Retail 2016: Review

Artificial intelligence, smart products and the sharing economy were some of the key topics on the agenda at Wired’s third retail event, which was ...
Wired Retail : Artificial Intelligence : Augmented Reality
Auto assistants

Big Ideas

Auto assistants

Germany – Mini has launched a personal mobility assistant that provides comprehensive travel advice to drivers.
MINI : Personal Appsistants : Mini Connected
Drinks on demand

Big Ideas

Drinks on demand

UK – Heineken has launched a new partnership with Deliveroo that aims to bridge the gap between the bar, the off-licence and the home.
Heineken : Deliveroo : Convenience Culture
A digital death

Big Ideas

A digital death

US – Google has re-activated the accounts of consumers who contravened its terms of sale on Pixel phones.
Google : Backlash Brands : Pixel Mobile
Experiential trips

Big Ideas

Experiential trips

Global – Airbnb is launching Trips, a new feature that offers users local peer-to-peer experiences.
Airbnb : The Sharing Economy : Trips
Life-long Learners

Communities

Life-long Learners

This community of high-net-worth high achievers are more interested in spending their money on self-enriching experiences than on gratuitous displa...
Life-long Learners : Luxury : Experience Economy
Learning to adult

Big Ideas

Learning to adult

US – The Adulting School helps Millennials to learn the skills needed for adult life.
The Learning Economy : The Adulting School : Millennials
Talk to me

Big Ideas

Talk to me

Global – Duolingo is using artificial intelligence (AI) chatbots to help students master new languages faster.
Duolingo : The Learning Economy : Chat Bots
​Dubai Design Week 2016: Review

Big Ideas

​Dubai Design Week 2016: Review

One of the world’s youngest design festivals, Dubai Design Week is paving the way for the future design identity of the Middle East, North Africa, ...
Dubai Design Week 2016 : The E-motional Economy : UAE
Celebrating singledom

Big Ideas

Celebrating singledom

Global – Luxury retailers in the US are adopting Singles’ Day as a lucrative retail opportunity.
Singles' Day : Discount Shopping : Retail
Opt out of fashion

Big Ideas

Opt out of fashion

Global – The appeal of subscription fashion is dwindling as the category becomes bloated with too much competition.
Nordstrom : Convenience Culture : Subscription
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