Behaviours

Everything you need to face your future consumer with confidence, including the latest ethnographic research, generational insight, consumer-related stats and overarching human needs.

Opt out of fashion

Big Ideas

Opt out of fashion

Global – The appeal of subscription fashion is dwindling as the category becomes bloated with too much competition.
Nordstrom : Convenience Culture : Subscription
Anti-luxurians

Communities

Anti-luxurians

Purist athletics gear, technology-driven fashion and brand subversion are the new cornerstones that represent a multifaceted future luxury consum...
Anti-luxurians : Fashion : Anti-authenticity
Sun salutation

Big Ideas

Sun salutation

UK – New research shows that solar panels generated more electricity than coal in Britain over a six-month period.
Solar Panels : Renewable Energy : Tesla
Decoded Beauty New York 2016: Review

Big Ideas

Decoded Beauty New York 2016: Review

Hyper-personalisation of beauty products and the importance of customised omni-channel content experiences were key talking points
Decoded Beauty : Gen Viz : Hyper-personalisation
A taste of Japan

Big Ideas

A taste of Japan

Japan – Kyoto Distillery is the region’s first artisanal gin distillery.
Kyoto Distillery : Artisanal Gin : Ki No Bi
Eco-friendly food

Big Ideas

Eco-friendly food

US – Budget supermarket group Aldi has announced it will soon remove a range of pesticides from its products in US stores.
Aldi : Whole-system Thinking : Pesticides
A ton of bricks

Big Ideas

A ton of bricks

UK – Lego has announced that it will stop advertising in The Daily Mail.
Lego : Brandstanding : Stop Funding Hate
Engineering the future

Big Ideas

Engineering the future

UK – The Dyson Institute of Technology aims to address the skills gap in engineering.
Dyson : The Learning Economy : Dyson Institute Of Technology
Snap them all

Big Ideas

Snap them all

North America – Snap Inc is dropping a limited supply of its Spectacles product in random locations across the US using automated vending machines.
Snapchat Spectacles : Geo Quests : Anti-choice Architecture
The death of Black Friday

Big Ideas

The death of Black Friday

UK – New research shows that the novelty of Black Friday has already worn off for Britons.
Retail : Black Friday : Shopping
Solar subscription

Big Ideas

Solar subscription

US – A clean energy start-up is applying the sharing economy model to renewable energy with a solar panel subscription scheme.
Arcadia Power : Whole-system Thinking : The Sharing Economy
Masking the problem

Big Ideas

Masking the problem

India – Air quality is a major concern in New Delhi as people take to wearing pollution masks to protect themselves against dangerous smog levels.
Airborne Anxieties : Delhi : Smog
Transparent earnings

Big Ideas

Transparent earnings

Global – LinkedIn is tapping into its wealth of resources to open up the debate about salary transparency.
Workplace Futures : LinkedIn : LinkedIn Salary
Revolutionising retail

Big Ideas

Revolutionising retail

UK – A new report by Barclays indicates that shoppers are expecting more high-tech services from bricks-and-mortar stores.
Barclays : Phy-gital : Retail Experience
Car-hire purchase

Big Ideas

Car-hire purchase

San Francisco – Toyota is trialling a new finance scheme that lets buyers rent out their car to help with payments.
Toyota : The Sharing Economy : Ride-share
Do-It-Yourself wine

Big Ideas

Do-It-Yourself wine

UK – Vinfusion aims to broaden consumers’ wine horizons by allowing them to create their own flavour combinations.
Countertop Culture : Vinfusion : Cambridge Consultants
They’re worth it

Big Ideas

They’re worth it

Global – Ultra-high-net-worth (UHNW) individuals may be the saviours of a faltering luxury sector.
Luxury Consumer : Luxury Futures : UHNWI
Insta-shop

Big Ideas

Insta-shop

US – Instagram is evolving from a social media platform into a shopping destination with its new shoppable tags.
Instagram : Shopping Habits : E-commerce
High performance

Big Ideas

High performance

Global – The global downturn in sales of fashion goods is not affecting the growth of the athleisure category.
Athleisure : Global Fashion & Style : Womenswear
The true price of fashion

Big Ideas

The true price of fashion

US – Luxury fashion corporation Kering is launching a new app that helps new fashion designers to make sustainable choices.
Kering : Whole-system Thinking : Parsons School Of Design
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