Behaviours

Everything you need to face your future consumer with confidence, including the latest ethnographic research, generational insight, consumer-related stats and overarching human needs.

Big Ideas

Frieze London 2016: Top 10

Artists at Frieze London 2016 explored the links between third-stage globalisation, new forms of media technology and political turmoil.

Big Ideas

Sustainable snacking

Israel – Sustainable packaging developer Tipa has developed a compostable bioplastic that decomposes at the same rate as orange peel.

Tipa : Whole-system Thinking : Packaging

Big Ideas

Car-toon

UK – Jaguar Land Rover has created a new ad campaign that features a character from the pop group Gorillaz as its brand ambassador.

The Learning E-conomy : Jaguar Land Rover : Gorillaz

Big Ideas

Little Italy

Italy – Eataly is creating a culinary theme park to enable city dwellers to experience the farm-to-table concept first hand.

Eataly : The Learning Economy : Farm-to-table

Big Ideas

Fighting spirit

UK – Scotch whisky brand Compass Box is taking on EU labelling regulations with a protest product that highlights industry issues concerning transp...

Compass Box : Backlash Brands : Radical Transparency

Big Ideas

Voting for all

US – Boost Mobile is taking a stand in the forthcoming presidential election by allowing people to vote in its stores.

Boost Mobile : Brandstanding : US Presidenital Election

Big Ideas

Immersive browsing

US – Oculus has announced an immersive virtual reality internet browser.

Oculus Rift : Virtual Reality : Facebook

Big Ideas

Festival of Marketing Review

Truth in advertising, the potential of dark social and the problem with stereotypes were just some of the themes at this year’s Festival of Marketing.

Festival Of Marketing : Trust : Influencer Marketing

Big Ideas

On watch

US – Union Square Hospitality Group is adopting the Apple Watch in a bid to provide a better in-house service.

Apple Watch : Bricks-and-Mortar : Phygital

Big Ideas

Not cashing in

US – In a continuing bid to redefine how transparent a company can be, Everlane has lowered the price of its cashmere clothing to keep in line with...

Everlane : Transparency : E-commerce

Big Ideas

Trading spaces

Global – Facebook has launched Marketplace, a peer-to-peer trading network.

Facebook : Social Commerce : Marketplace

Big Ideas

Team Tango

Global – Adidas is introducing its own network of dark social influencers, known as Tango Squads.

Anti-authenticity Marketing : Adidas : Dark Social

Big Ideas

Smartphone shopping

Global – Consumers are increasingly turning to smartphones for convenience shopping, as sales from mobile apps now outrank those from mobile web c...

Mobile Commerce : Convenience Culture : Retail Futures Report 2016

Big Ideas

Free ride

New York – Uber is hoping to inspire customer loyalty with an unlimited-ride scheme in Manhattan.

Uber : Ride-share Market : UberPlus

Big Ideas

Video: Snap to it

Global – MTV is one of the first brands to innovate with video on Snapchat’s Discover publishing platform.

MTV : Snapchat : Gen Viz

Big Ideas

Luxe Pack Monaco 2016: Overview

Changing definitions of luxury and new emerging digital applications have forced manufacturers to re-assess what is important to consumers.

Luxe Pack : Packaging : Whole-system Thinking

Big Ideas

Portion control

UK – The government has announced plans to advise restaurants on the size of their portions as part of its campaign against obesity.

Nutrition Wars : Jeremy Hunt : Portion Size

Big Ideas

Safety in numbers

Germany – In an industry first, several German car-makers will share live sensor data between their vehicles to improve safety.

Mapping : Brand Collaboration : Connected Cars

Big Ideas

London Design Festival 2016: Top 10

Luxury brands took over this year’s festival with major installations, while a variety of universities, museums and independent studios focused on ...

London Design Festival 2016 : Spatial Installation : London Design Biennale

Big Ideas

Party live

US – The Houseparty app enables Gen Viz consumers to visually communicate en masse with group video calls.

Houseparty : Gen Viz : Livestreaming

You have 3 free News articles remaining. Sign up to LS:N Global to get unlimited access to all articles.

BECOME A MEMBER