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Behaviours
Everything you need to face your future consumer with confidence, including the latest ethnographic research, generational insight, consumer-related stats and overarching human needs.
Communities
Life-long Learners
This community of high-net-worth high achievers are more interested in spending their money on self-enriching experiences than on gratuitous displa...
Life-long Learners
:
Luxury
:
Experience Economy
Big Ideas
Learning to adult
US – The Adulting School helps Millennials to learn the skills needed for adult life.
The Learning Economy
:
The Adulting School
:
Millennials
Big Ideas
Talk to me
Global – Duolingo is using artificial intelligence (AI) chatbots to help students master new languages faster.
Duolingo
:
The Learning Economy
:
Chat Bots
Big Ideas
Dubai Design Week 2016: Review
One of the world’s youngest design festivals, Dubai Design Week is paving the way for the future design identity of the Middle East, North Africa, ...
Dubai Design Week 2016
:
The E-motional Economy
:
UAE
Big Ideas
Celebrating singledom
Global – Luxury retailers in the US are adopting Singles’ Day as a lucrative retail opportunity.
Singles' Day
:
Discount Shopping
:
Retail
Big Ideas
Opt out of fashion
Global – The appeal of subscription fashion is dwindling as the category becomes bloated with too much competition.
Nordstrom
:
Convenience Culture
:
Subscription
Communities
Anti-luxurians
Purist athletics gear, technology-driven fashion and brand subversion are the new cornerstones that represent a multifaceted future luxury consum...
Anti-luxurians
:
Fashion
:
Anti-authenticity
Big Ideas
Sun salutation
UK – New research shows that solar panels generated more electricity than coal in Britain over a six-month period.
Solar Panels
:
Renewable Energy
:
Tesla
Big Ideas
Decoded Beauty New York 2016: Review
Hyper-personalisation of beauty products and the importance of customised omni-channel content experiences were key talking points
Decoded Beauty
:
Gen Viz
:
Hyper-personalisation
Big Ideas
A taste of Japan
Japan – Kyoto Distillery is the region’s first artisanal gin distillery.
Kyoto Distillery
:
Artisanal Gin
:
Ki No Bi
Big Ideas
Eco-friendly food
US – Budget supermarket group Aldi has announced it will soon remove a range of pesticides from its products in US stores.
Aldi
:
Whole-system Thinking
:
Pesticides
Big Ideas
A ton of bricks
UK – Lego has announced that it will stop advertising in The Daily Mail.
Lego
:
Brandstanding
:
Stop Funding Hate
Big Ideas
Engineering the future
UK – The Dyson Institute of Technology aims to address the skills gap in engineering.
Dyson
:
The Learning Economy
:
Dyson Institute Of Technology
Big Ideas
Snap them all
North America – Snap Inc is dropping a limited supply of its Spectacles product in random locations across the US using automated vending machines.
Snapchat Spectacles
:
Geo Quests
:
Anti-choice Architecture
Big Ideas
The death of Black Friday
UK – New research shows that the novelty of Black Friday has already worn off for Britons.
Retail
:
Black Friday
:
Shopping
Big Ideas
Solar subscription
US – A clean energy start-up is applying the sharing economy model to renewable energy with a solar panel subscription scheme.
Arcadia Power
:
Whole-system Thinking
:
The Sharing Economy
Big Ideas
Masking the problem
India – Air quality is a major concern in New Delhi as people take to wearing pollution masks to protect themselves against dangerous smog levels.
Airborne Anxieties
:
Delhi
:
Smog
Big Ideas
Transparent earnings
Global – LinkedIn is tapping into its wealth of resources to open up the debate about salary transparency.
Workplace Futures
:
LinkedIn
:
LinkedIn Salary
Big Ideas
Revolutionising retail
UK – A new report by Barclays indicates that shoppers are expecting more high-tech services from bricks-and-mortar stores.
Barclays
:
Phy-gital
:
Retail Experience
Big Ideas
Car-hire purchase
San Francisco – Toyota is trialling a new finance scheme that lets buyers rent out their car to help with payments.
Toyota
:
The Sharing Economy
:
Ride-share
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