Behaviours

Everything you need to face your future consumer with confidence, including the latest ethnographic research, generational insight, consumer-related stats and overarching human needs.

Do-It-Yourself wine

Big Ideas

Do-It-Yourself wine

UK – Vinfusion aims to broaden consumers’ wine horizons by allowing them to create their own flavour combinations.
Countertop Culture : Vinfusion : Cambridge Consultants
They’re worth it

Big Ideas

They’re worth it

Global – Ultra-high-net-worth (UHNW) individuals may be the saviours of a faltering luxury sector.
Luxury Consumer : Luxury Futures : UHNWI
Insta-shop

Big Ideas

Insta-shop

US – Instagram is evolving from a social media platform into a shopping destination with its new shoppable tags.
Instagram : Shopping Habits : E-commerce
High performance

Big Ideas

High performance

Global – The global downturn in sales of fashion goods is not affecting the growth of the athleisure category.
Athleisure : Global Fashion & Style : Womenswear
The true price of fashion

Big Ideas

The true price of fashion

US – Luxury fashion corporation Kering is launching a new app that helps new fashion designers to make sustainable choices.
Kering : Whole-system Thinking : Parsons School Of Design
Social media mavericks

Big Ideas

Social media mavericks

UK – Admiral Insurance’s plans to introduce discounts based on users’ social media profiles has been blocked by Facebook.
Facebook : Backlash Brands : Data Privacy
Spending soars in China

Big Ideas

Spending soars in China

China – Amid rising house prices and increased costs of living, Chinese Millennials are increasingly choosing to spend their earnings on experienti...
China : Chinese Millennials : Leisure
Modern masculinity

Big Ideas

Modern masculinity

UK – Some 49% of teenage boys do not feel comfortable talking to their fathers about their mental health, according to a new survey.
Male Positivity : Time To Change : Rethink Mental Illness
Global Grad Show: Review

Big Ideas

Global Grad Show: Review

Bringing together 145 works from 50 design schools across 30 countries, this year’s Global Grad Show in Dubai was the largest show of its kind and ...
Global Grad Show : Dubai Design Week : The Dislocated World
Sharing the love

Big Ideas

Sharing the love

UK – Nesta has released research that reveals the potential of using sharing economy platforms for philanthropic endeavours.
Uber : Airbnb : The Sharing Economy
Dutch Design Week 2016: Review

Big Ideas

Dutch Design Week 2016: Review

Celebrating experimental approaches and speculative narratives, this year the annual festival in Eindhoven presented design as a tool for shaping f...
Dutch Design Week 2016 : Body Image : Transmedia Futures
Not-so-hot bots

Big Ideas

Not-so-hot bots

Global – A new study shows that despite the growing sophistication of artificial intelligence, consumers still value human interaction.
Chat Bots : Artificial Intelligence : Customer Service
Faster fashion

Big Ideas

Faster fashion

Global – The rising consumption of fast fashion across the globe is putting additional strain on the environment.
Fast Fashion : Apparel : Sustainability
Driving machine

Big Ideas

Driving machine

US – Car manufacturer General Motors is using IBM Watson to better understand driver behaviour and tailor the in-car experience.
General Motors : Convenience Culture : Parkopedia
Let’s get digital

Big Ideas

Let’s get digital

Global – Telefónica’s Index on Digital Life reveals that digitalisation is prevalent in Latin American countries.
Telefónica : Index On Digital Life : Gross Domestic Product
Spin me right round

Big Ideas

Spin me right round

Global – Boiler Room has teamed up with Inception to create the world’s first virtual reality (VR) music venue.
Boiler Room : Gen Viz : Virtual Reality
The future of fashion

Big Ideas

The future of fashion

Beijing – Editorial platform Women’s Wear Daily hosted its Global Fashion Forum earlier this month in partnership with the high-end shopping mall S...
Women's Wear Daily : Asian Market : Buy-It-Now Fashion
Chatbot money manager

Big Ideas

Chatbot money manager

London – Plum is a new Facebook Messenger chatbot that helps users save their money.
Plum : Mobile Money : Facebook Messenger
Swaying the voters

Big Ideas

Swaying the voters

UK – The new app Sway aims to educate voters about politics through gamification.
Post-truth Politics : Filter Bubble : Transparency
Lower your food-print

Big Ideas

Lower your food-print

Sweden – The supermarket brand ICA has formulated an icon-based scale to make its recipes environmentally conscious.
ICA : Whole-system Thinking : Radical Transparency
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