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Behaviours
Everything you need to face your future consumer with confidence, including the latest ethnographic research, generational insight, consumer-related stats and overarching human needs.
Markets
Gen Z in Kenya
From Silicon Savannah to the streets of Nairobi, Kenya’s Gen Z are rewriting the rules of power, protest and purpose for governments and brands.
Markets
Gen Z’s Mall Revival
For Gen Z, malls are more than places to shop – they have become social playgrounds where retail, food and entertainment collide to create energy, connection and discovery.
Markets
The Bromeopathy Market
Bromeopathy is entering the mainstream as the wellness industry caters for a new wave of men seeking science-backed products and supplements to fuel their masculinity.
Markets
The Sexuwellness Men’s Market
Meet the innovators rebranding men’s sexual wellness as a pillar of male pleasure and wellbeing.
Markets
Cortisol Control
Tackling stress is a major concern for the wellness community, with new research and innovations emerging to measure and lower cortisol, along with viral content promoting cortisol-focused solutions.
Big Ideas
Clean companies
Global – Apple, Facebook and Google are among the greenest technology companies in the world, according to a new report.
Greenpeace
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Clean Energy
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Apple
Big Ideas
A research movement
Global – Uber has launched Movement, a website that gives urban planners access to its data on cities.
Movement
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Uber
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Cities
Big Ideas
Cost-effective cancellations
US – Mobile rebooking app Freebird enables users with a cancelled flight to book a new ticket at no additional cost.
Freebird
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Convenience Culture
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Travel
Big Ideas
No sweat
Powys – British start-up Riversimple is a subscription-based mobility service with a whole-systems business strategy.
Riversimple
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Whole-system Thinking
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Rideshare
Big Ideas
CES 2017: Garbage disposal
Las Vegas – The innovation arm of home appliances manufacturer Whirlpool has unveiled a fast-acting food compost bin.
CES 2017
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Waste Warriors
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Whirlpool
Big Ideas
CES 2017 Review: Part 1
Now in its 50th year, CES attracted almost 4,000 exhibitors to Las Vegas who presented the latest in technology, from far-reaching concept ca...
CES 2017
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Amazon Alexa
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Consumer Electronics Show
Big Ideas
Multi-campaign concepts
Global – Prada has unveiled Prada 365, its new multi-faceted advertising concept.
Prada 365
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Prada
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Branding
Big Ideas
CES 2017: Intel inside
Las Vegas – Intel showed its latest technology at CES, with promising visions for the future of virtual reality and autonomous cars.
Intel
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Merged Reality
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CES 2017
Big Ideas
Car park economy
Munich – Mercedes-Benz has launched Croove, a new car-sharing service.
Mercedes-Benz
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Ride-share Market
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Croove
Big Ideas
CES 2017: AI nanny
Las Vegas – Mattel has entered the voice assistant market with Aristotle, its first smart speaker aimed at children.
CES 2017
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Mattel
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Growth Products
Big Ideas
Perfume primers
New York – Scentinvent Technologies and Canvas & Concrete have released innovative new fragrance primers.
Scent Invest
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Canvas & Concrete
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Perfume
Big Ideas
Gold standard
New York – Performance and lifestyle brand Rhone has launched GoldFusion, a gold-infused high-performance fabric nanotechnology.
Rhone
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GoldFusion
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Nanotechnology
Big Ideas
Scheduled spending
California – INSTO is a new person-to-person payment app that enables users to schedule payments and buy or sell in instalments.
INSTO
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Mobile Money
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Finance
Big Ideas
Beer on tap
London – Barclaycard has installed its contactless technology in a prototype beer pump to make buying drinks more convenient for consumers.
Pay@Pump
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Convenience Culture
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Barclaycard
Big Ideas
Facing the future
China – The Honor Magic device boasts a variety of high-tech features including eye- and fingerprint-scanning software.
CES 2017
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Huawei
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Honor Magic
Big Ideas
Mobility freedom
Helsinki – Mobility app Whim lets users travel to a destination of choice via any mode of transport for a monthly fee.
Helsinki
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Whim
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Transport
Big Ideas
Hands-free hotel
Las Vegas – Luxury resort Wynn Las Vegas has announced its plans to equip each of its rooms with an Amazon Echo device.
Wynn Las Vegas
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Amazon
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Amazon Echo
Big Ideas
The latest Remedy
US – Remedy is a new medical app that is partly powered by artificial intelligence (AI).
Artifical Intelligence
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AI
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Healthcare
Big Ideas
Google goes green
Global – Google has announced that it will be run on 100% renewable energy in 2017.
Google
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Renewable Energy
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Energy
Markets
Future Forecast 2017
LS:N Global’s Future Forecast highlights the key trends set to make your business more profitable, innovative and attuned to consumers’ needs in 20...
Trend Predictions
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Beauty
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Wellness
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