Behaviours

Everything you need to face your future consumer with confidence, including the latest ethnographic research, generational insight, consumer-related stats and overarching human needs.

Gen Z in Kenya

From Silicon Savannah to the streets of Nairobi, Kenya’s Gen Z are rewriting the rules of power, protest and purpose for governments and brands.

Markets

Gen Z’s Mall Revival

For Gen Z, malls are more than places to shop – they have become social playgrounds where retail, food and entertainment collide to create energy, connection and discovery.

Markets

The Bromeopathy Market

Bromeopathy is entering the mainstream as the wellness industry caters for a new wave of men seeking science-backed products and supplements to fuel their masculinity. 

Markets

Gen Z in Indonesia

With millions of young, tech-savvy and entrepreneurial Indonesians reshaping culture, business and faith, Gen Z is a force no brand can afford to ignore.

Markets

Cortisol Control

Tackling stress is a major concern for the wellness community, with new research and innovations emerging to measure and lower cortisol, along with viral content promoting cortisol-focused solutions.

Big Ideas

Laser labels

Sweden – Nature & More has worked with ICA to replace sticky labels on avocados and sweet potatoes with a laser mark.

Big Ideas

A new flow

New York – My Flo enables women to optimise their routine by synchronising their activities with their menstrual cycle.

MyFlo App : Functional Nutrition : Menstruation

Big Ideas

Fruitful eating

US – Okanagan Specialty Fruits (OSF) has developed the first non-browning apple.

GM Food : Sustainability : Whole-system Thinking

Big Ideas

Face off

US – QallOut is a new video platform for head-to-head livestream video debates.

QallOut : The Dislocated World : Post-truth Politics

Big Ideas

Cleaning up their act

France – Procter & Gamble will launch the world’s first recyclable shampoo bottle made using recycled beach plastic.

Procter & Gamble : Whole-system Thinking : Head & Shoulders

Big Ideas

Stockholm Design Week and Furniture Fair 2017: Preview

A new wave of Swedish brands and designers are set to challenge the Scandi label at next week’s Stockholm Design Week and Furniture Fair. LS:N Gl...

Stockholm Furniture Fair : Örnsbergsauktionen : Note Design Studio

Big Ideas

Genetic material

London – New research from King’s College London explores how responsible genetics are for our online habits.

Genetics : The Sharded Self : Online

Big Ideas

Take a risk

Norway – A new global risk report examines how the sharing economy can be reframed to fight inequality.

United Nations : Global Risk Report : Sharing Economy

Markets

Plus-size Market

A one-size-fits-all approach to fashion, retail and marketing is limiting brands’ potential to engage with consumers.

Plus Size : Marketing : Post-body Mindset

Big Ideas

A friendly AI adviser

Switzerland – In a world in which children are increasingly developing their own online presence, Oyoty helps to keep them safe as they navigate ...

Oyoty : Awakening Tech : Privately SA

Big Ideas

Luxury road maps

Paris – Kering has unveiled its sustainability strategy until 2025.

Kering : Whole-system Thinking : Luxury

Big Ideas

Travel ban backlash

US – Brands are taking a stand against US President Donald Trump’s travel ban.

The Dislocated World : Backlash Brands : Starbucks

Big Ideas

Privacy predicament

US – Research has shown that, although consumers don’t trust brands’ ability to protect their data, they can be just as careless.

Trust Economy : Pew Research : Privacy

Big Ideas

Egalitarian accommodation

London – The capital’s first community land trust will be soon be realised in the heart of the city, paving the way for more affordable housing. ...

The East London Community Land Trust : Citizens UK : St. Clement’s Psychiatric Hospital

Big Ideas

Simplified cities

Santa Monica – CitySwipe is a new app that enables users to oppose or support urban plans by swiping left or right.

Cities : Direct Democracay : Urban Planning

Markets

Modest Wear Market

The modest wear market is growing, with Muslim influencers, brand collaborations and lifestyle-led thinking all playing a part.

Modest Wear : Muslim : Influencers

Big Ideas

Transmission of hope

India – Google is helping to boost business in one of India’s poorest areas by connecting retailers to the Internet of Things.

Google : Dharavi : The Internet Of Things

Big Ideas

Revenue records

Global – The record industry is experiencing major growth driven by sales of vinyl records and the rise of music-streaming services.

Music : Streaming : Vinyl

Big Ideas

Safety stance

US – The Black Lives Matter campaign has introduced a Mark Yourself Unsafe app to raise awareness of racism in America.

The Dislocated World : Black Lives Matter : Mark Yourself Unsafe

Big Ideas

Outside in

London – Biofit has opened an indoor biophilic gym in a bid to encourage a more sustainable approach to fitness.

Biofit : Whole-system Thinking : Wellness

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