Behaviours

Everything you need to face your future consumer with confidence, including the latest ethnographic research, generational insight, consumer-related stats and overarching human needs.

Big Ideas

Ad un-blocker

UK – Netflix’s campaign for its Black Mirror series has been designed to capture the attention of people using ad-blockers.

Privacy : Netflix : Black Mirror

Big Ideas

AI futures

US – A new study by Stanford University explores the ways in which artificial intelligence (AI) will affect us in the future.

Artificial Intelligence : Awakening Tech : Stanford University

Markets

Teen Beauty Market

Tired of relentlessly chasing perfection, members of Generation D are changing their expectations of what beauty can and should deliver.

Gender Neutral : Teen : Gen Z

Big Ideas

A good vintage

Oregon – Alit’s transparent pricing model aims to educate consumers about the brand’s supply chain and the wine-making process.

Alit : Radical Transparency : Wine Market

Big Ideas

Privacy option

Global – Deseat.me is an app that taps into the privacy zeitgeist by helping to delete people’s online personas.

Deseat.me : Privacy : Data

Big Ideas

Five-star rating

US – Uber is now offering its customers inspiration as well as transport with an online restaurant guide.

Uber : The Sharing Economy : Convenience

Big Ideas

A free ride

Germany – Brands are allowing commuters to travel on the subway in Düsseldorf for free if they watch their ads on their phones.

WelectGo : Advertising : Free Travel

Big Ideas

Live beauty

China – Two thirds of beauty brands have adopted live streaming as a way to reach Chinese consumers.

Live-streamers Tribe : Live-streaming : Retail

Big Ideas

Everyman beer

US – Beer brand Miller is tapping into a sense of nostalgia by re-introducing its slogan from the 1970s.

Just-nots : Miller Coors High LIfe : Advertising

Big Ideas

Lisbon Web Summit

Moving to the Portuguese capital from Dublin this year, the event had nearly doubled in size to host more than 53,000 attendees and focused on far-...

Web Summit 2016 : Lisbon : Digital Media

Big Ideas

Youthful excursions

US – New research indicates that parents are increasingly focusing their luxury travel experiences around their children.

Luxury Travel : Top Flight Family : Airbnb

Big Ideas

Time to educate

Switzerland – TAG Heuer and Zenith are joining forces to establish the LVMH École d’Horlogerie watchmaking school.

LVMH : Watch : Horology

Big Ideas

Resounding remedy

UK – Healthcare start-up Echo has built an app designed to help people manage their long-term prescriptions.

NHS : Healthcare : Personal Appsistants

Big Ideas

We are live

Global – Instagram has launched Instagram Live, a live streaming service that enables users to share ephemeral content in real time.

Instagram : Gen Viz : Live Streaming

Big Ideas

That Friday ill feeling

US – Patagonia is taking a stand against the annual Black Friday retail event by donating all sales to environmental causes.

Patagonia : Black Friday : Brandstanding

Big Ideas

Wired Retail 2016: Review

Artificial intelligence, smart products and the sharing economy were some of the key topics on the agenda at Wired’s third retail event, which was ...

Wired Retail : Artificial Intelligence : Augmented Reality

Big Ideas

Auto assistants

Germany – Mini has launched a personal mobility assistant that provides comprehensive travel advice to drivers.

MINI : Personal Appsistants : Mini Connected

Big Ideas

Drinks on demand

UK – Heineken has launched a new partnership with Deliveroo that aims to bridge the gap between the bar, the off-licence and the home.

Heineken : Deliveroo : Convenience Culture

Big Ideas

A digital death

US – Google has re-activated the accounts of consumers who contravened its terms of sale on Pixel phones.

Google : Backlash Brands : Pixel Mobile

Big Ideas

Experiential trips

Global – Airbnb is launching Trips, a new feature that offers users local peer-to-peer experiences.

Airbnb : The Sharing Economy : Trips

You have 3 free News articles remaining. Sign up to LS:N Global to get unlimited access to all articles.

BECOME A MEMBER