Behaviours

Everything you need to face your future consumer with confidence, including the latest ethnographic research, generational insight, consumer-related stats and overarching human needs.

Christmas blues

Big Ideas

Christmas blues

UK – Christmas tv advertising campaigns have little, if any, impact, according to MoneySavingExpert.com.
MoneySavingExpert.com : Anti-authenticity Marketing : Christmas Adverts
Luxury Futures 2016: Part 2

Markets

Luxury Futures 2016: Part 2

In part 2 of our Luxury Futures Market, we examine why brands need to respond quickly to invest in the best creative talent in digital technolo...
Luxury Futures 2016 : ​Luxury On Demand : ​Anti-authenticity Luxury
The dark side of social

Big Ideas

The dark side of social

US – Facebook is buying stolen passwords from the dark web to ensure the security of its users.
Facebook : Dark Web : Security
Get the Memo

Big Ideas

Get the Memo

US – Memo has launched a try-before-you-buy retail concept for luxury jewellery.
Memo : On Demand Luxury : Jewellery
Design Miami/ 2016: Part 2

Big Ideas

Design Miami/ 2016: Part 2

In Part 2 of our Design Miami/ overview we explore off-site and satellite events that made a strong impression during the week.
Design Miami/ : 2016 : Explorium Retail
Kink in the chain

Big Ideas

Kink in the chain

US – Labour abuses are widespread in the fashion industry, according to a new report by KnowTheChain.
Know The Chain : Whole-systems Thinking : The Apparel And Footwear Benchmark
Mobile saver

Big Ideas

Mobile saver

Global – HSBC has joined forces with financial technology start-up Pariti to launch a micro-savings app.
Mobile-first Banking : HSBC : Saving
Staying power

Big Ideas

Staying power

North Carolina – Marriott has launched a new hotel concept that enables guests to test and provide feedback on their experience in real time.
Marriott International : Beta Buttons : Farm-to-table
Policy pitch

Big Ideas

Policy pitch

Global – Airbnb has released a new report that outlines the company’s policies on working with clients and governments.
Airbnb : Policy Tool Chest : Travel
Brain-cation

Big Ideas

Brain-cation

London – The Corinthia Hotel has launched a neuroscience residency to help its guests to fight the negative effects of travelling.
The Corinthia Hotel : Brain Power Residential Package : Brain Power
Developing VR

Big Ideas

Developing VR

Global – Google, HTC, Oculus, Samsung, Sony and Acer have collaborated to form the Global Virtual Reality Association.
GVRA : Virtual Reality : Technology
Design Miami/ 2016: Part 1

Big Ideas

Design Miami/ 2016: Part 1

A new sustainability initiative and a return to the traditional role of luxury approached in a contemporary manner defined the 12th edition of Desi...
Design Miami/ 2016 : United Nations : Luxury
An ethical education

Big Ideas

An ethical education

US – Consumers are interested in making ethical purchases but are not informed enough to follow through, according to a new survey.
Good.Must.Grow : Conscious Consumer Spending Index : Toms
Shop the ship

Big Ideas

Shop the ship

Global – Online retailer Gilt.com is taking to the water with a collection of pop-up shops on cruise ships.
Gilt.com : Celebrity Reflection : Celebrity Silhouette
Forest focus

Big Ideas

Forest focus

Taiwan – Forest is an app that lets users plant virtual and real trees in an effort to help people beat their smartphone addiction.
Forest : Productivity : Smartphone Addiction
Micro-communities

Big Ideas

Micro-communities

Global – Influencers are becoming divided into established stars and emerging micro-influencers, according to research by Octoly and Onalytica.
Beauty : Influencer Marketing : Micro-influencers​
Luxury Futures 2016: Part 1

Markets

Luxury Futures 2016: Part 1

The very concept of luxury is under attack as consumers grow tired of brands talking about heritage and demand a more inspiring vision.
New Luxury Millennials : Emerging Luxury Millennials : Generation Z
Mobility-maker

Big Ideas

Mobility-maker

Germany – Volkswagen is the latest car-maker to develop a spin-off company to help it innovate around mobility.
VW : Moia : Ride-share Market
Groceries to go

Big Ideas

Groceries to go

US – Amazon has opened a new bricks-and-mortar store featuring a Just Walk Out shopping experience.
Streamlined Shopping : Amazon Go : Amazon
Fashion futures

Big Ideas

Fashion futures

London – A new report examines the future of the global fashion industry, with a focus on the trends that will continue to dominate in 2017.
Business Of Fashion : McKinsey & Company : The State Of Fashion 2017
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