Behaviours

Everything you need to face your future consumer with confidence, including the latest ethnographic research, generational insight, consumer-related stats and overarching human needs.

Big Ideas

Staying power

North Carolina – Marriott has launched a new hotel concept that enables guests to test and provide feedback on their experience in real time.

Big Ideas

Policy pitch

Global – Airbnb has released a new report that outlines the company’s policies on working with clients and governments.

Airbnb : Policy Tool Chest : Travel

Big Ideas

Brain-cation

London – The Corinthia Hotel has launched a neuroscience residency to help its guests to fight the negative effects of travelling.

The Corinthia Hotel : Brain Power Residential Package : Brain Power

Big Ideas

Developing VR

Global – Google, HTC, Oculus, Samsung, Sony and Acer have collaborated to form the Global Virtual Reality Association.

GVRA : Virtual Reality : Technology

Big Ideas

Design Miami/ 2016: Part 1

A new sustainability initiative and a return to the traditional role of luxury approached in a contemporary manner defined the 12th edition of Desi...

Design Miami/ 2016 : United Nations : Luxury

Big Ideas

An ethical education

US – Consumers are interested in making ethical purchases but are not informed enough to follow through, according to a new survey.

Good.Must.Grow : Conscious Consumer Spending Index : Toms

Big Ideas

Shop the ship

Global – Online retailer Gilt.com is taking to the water with a collection of pop-up shops on cruise ships.

Gilt.com : Celebrity Reflection : Celebrity Silhouette

Big Ideas

Forest focus

Taiwan – Forest is an app that lets users plant virtual and real trees in an effort to help people beat their smartphone addiction.

Forest : Productivity : Smartphone Addiction

Big Ideas

Micro-communities

Global – Influencers are becoming divided into established stars and emerging micro-influencers, according to research by Octoly and Onalytica.

Beauty : Influencer Marketing : Micro-influencers

Markets

Luxury Futures 2016: Part 1

The very concept of luxury is under attack as consumers grow tired of brands talking about heritage and demand a more inspiring vision.

New Luxury Millennials : Emerging Luxury Millennials : Generation Z

Big Ideas

Mobility-maker

Germany – Volkswagen is the latest car-maker to develop a spin-off company to help it innovate around mobility.

VW : Moia : Ride-share Market

Big Ideas

Groceries to go

US – Amazon has opened a new bricks-and-mortar store featuring a Just Walk Out shopping experience.

Streamlined Shopping : Amazon Go : Amazon

Big Ideas

Fashion futures

London – A new report examines the future of the global fashion industry, with a focus on the trends that will continue to dominate in 2017.

Business Of Fashion : McKinsey & Company : The State Of Fashion 2017

Big Ideas

Wired help

San Francisco – Clara Labs has developed a virtual employee that schedules meetings and helps workers to

Clara Labs : Virtual Assistant : Personal Appsistants

Big Ideas

Grand tour

Italy – High-end brands are at the heart of luxury organisation Fondazione Altagamma’s new travel experience.

Fondazione Altagamma : La Fondazione Altagamma : The Learning Economy

Big Ideas

AI education

Global – Harvard Business School has joined the list of top business schools that have introduced AI to their syllabuses.

Artificial Intelligence : Education : Business

Big Ideas

Biofabricate: Review

At the annual summit for the emerging world of grown materials, speakers revealed how biotechnology is facilitating a new material revolution.

Biotechnology : Material Futures : New York

Big Ideas

Fuelling the future

UK – CNG Fuels has introduced a low-carbon alternative to diesel for HGVs.

CNG Fuels : Whole-system Thinking : Biomethane Fuel

Big Ideas

Do some good

Boston – DoneGood is a new Chrome extension that recommends ethical alternatives while shopping online.

DoneGood : B Corporation Certification : DSTLD

Big Ideas

Inbox interactivity

New York – Rebelmail brings interactivity to emails by blurring the line between the inbox and the web.

Rebelmail : The New Letter : Retail

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