Behaviours

Everything you need to face your future consumer with confidence, including the latest ethnographic research, generational insight, consumer-related stats and overarching human needs.

Gold standard

Big Ideas

Gold standard

New York ­­– Performance and lifestyle brand Rhone has launched GoldFusion, a gold-infused high-performance fabric nanotechnology.
Rhone : GoldFusion : Nanotechnology
Scheduled spending

Big Ideas

Scheduled spending

California – INSTO is a new person-to-person payment app that enables users to schedule payments and buy or sell in instalments.
INSTO : Mobile Money : Finance
Beer on tap

Big Ideas

Beer on tap

London – Barclaycard has installed its contactless technology in a prototype beer pump to make buying drinks more convenient for consumers.
Pay@Pump : Convenience Culture : Barclaycard
Facing the future

Big Ideas

Facing the future

China – The Honor Magic device boasts a variety of high-tech features including eye- and fingerprint-scanning software.
CES 2017 : Huawei : Honor Magic
Mobility freedom

Big Ideas

Mobility freedom

Helsinki – Mobility app Whim lets users travel to a destination of choice via any mode of transport for a monthly fee.
Helsinki : Whim : Transport
Hands-free hotel

Big Ideas

Hands-free hotel

Las Vegas – Luxury resort Wynn Las Vegas has announced its plans to equip each of its rooms with an Amazon Echo device.
Wynn Las Vegas : Amazon : Amazon Echo
The latest Remedy

Big Ideas

The latest Remedy

US – Remedy is a new medical app that is partly powered by artificial intelligence (AI).
Artifical Intelligence : AI : Healthcare
Google goes green

Big Ideas

Google goes green

Global – Google has announced that it will be run on 100% renewable energy in 2017.
Google : Renewable Energy : Energy
Future Forecast 2017

Markets

Future Forecast 2017

LS:N Global’s Future Forecast highlights the key trends set to make your business more profitable, innovative and attuned to consumers’ needs in 20...
Trend Predictions : Beauty : Wellness
Facebook feelings

Big Ideas

Facebook feelings

US – Facebook is prioritising its users’ emotional wellbeing by making it easier for people to block distressing adverts.
Facebook : Emotional Wellbeing : Ad-blockers
Deciding factor

Big Ideas

Deciding factor

US – A new study aims to highlight new behaviour in travel and hospitality.
Travel : The Sharing Economy : Sullivan
Air miles marketplace

Big Ideas

Air miles marketplace

New York ­– Par has been launched as a mobile app that enables users to buy and sell air miles.
Par : App : Travel
Parenting Market

Markets

Parenting Market

Changing family structures and gender roles, coupled with an increasingly digitally dominant world, are disrupting traditional notions of chi...
Motherhood : Parenting : Family
Whisky’s ruin

Big Ideas

Whisky’s ruin

UK – Domestic sales of gin are forecast to outpace those of whisky by 2020.
Gin : Whisky : Sipping
Vineyard views

Big Ideas

Vineyard views

China – Luxury liquor producer Moët Hennessy is diversifying into the Chinese wine market, with its first red vintage produced near the Himal...
Moët Hennessey : Chinese : Chinese Wine Market
Digital addiction clinics

Big Ideas

Digital addiction clinics

Constantine – Algeria has opened Bachir Mentouri, its first internet addiction clinic.
Bachir Mentouri : Internet : Digital
Softer drinks aisles

Big Ideas

Softer drinks aisles

UK – Tesco is becoming an important advocate for non-alcoholic and low-alcohol beverages.
Millennials : Party-Totallers : Tesco
Tackling Twitch trolls

Big Ideas

Tackling Twitch trolls

Global – Game-streaming service Twitch has released AutoMod, a tool to block abusive comments and hate speech in real time.
Twitch : Gaming : Trolls
Refusing to conform

Big Ideas

Refusing to conform

US – Verizon has refused to release an update that would render recalled Samsung Galaxy Note 7 smartphones inoperable until after the holiday season.
Samsung : The Dislocated World : Verizon
TechCrunch Disrupt London 2016

Big Ideas

TechCrunch Disrupt London 2016

Artificial intelligence, post-referendum anxiety and new takes on social networking were the key talking points at this year’s event, held at The C...
TechCrunch : Brexit : Artificial Intelligence
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