Behaviours

Everything you need to face your future consumer with confidence, including the latest ethnographic research, generational insight, consumer-related stats and overarching human needs.

Gen Z’s Mall Revival

For Gen Z, malls are more than places to shop – they have become social playgrounds where retail, food and entertainment collide to create energy, connection and discovery.

Markets

The Bromeopathy Market

Bromeopathy is entering the mainstream as the wellness industry caters for a new wave of men seeking science-backed products and supplements to fuel their masculinity. 

Big Ideas

SXSW 2025: Reclamation Versus Resistance

SXSW 2025 marked a radical shift from resistance to reclamation, as industry leaders build agency in a challenging democracy, create decentralised media platforms and focus on a shared humanity.

Markets

Gen Z in Indonesia

With millions of young, tech-savvy and entrepreneurial Indonesians reshaping culture, business and faith, Gen Z is a force no brand can afford to ignore.

Markets

Cortisol Control

Tackling stress is a major concern for the wellness community, with new research and innovations emerging to measure and lower cortisol, along with viral content promoting cortisol-focused solutions.

Big Ideas

Computing diversity

US – Google is looking to diversify its workforce by opening a new campus for Howard University students at its headquarters.

Google : Googleplex : University

Big Ideas

Cosmoprof Worldwide Bologna 2017: Part 2

From anti-pollution product lines to highly sensitive formulas, brands are relieving rising anxieties about the damage to the skin caused by enviro...

Cosmoprof : Beauty : Anti-pollution

Big Ideas

Netflix and craft

US – Netflix has launched a do-it-yourself personal trainer app as part of its consumer-facing Make It project.

Netflix : Brand Educators : DIY

Big Ideas

Support network

UK – Marks & Spencer has launched the Frazzled Cafe as a space to support mental health.

Marks & Spencer : Civic Brands : Mental Health

Big Ideas

Healthy home cooking

UK – Weight Watchers UK has developed a subscription-based healthy meal kit.

Weight Watchers : Convenience Culture : Food & Drink

Big Ideas

Rethinking retail

Global – Designers Tom Ford and Thakoon have announced they will be abandoning the see-now, buy-now business model.

Tom Ford : Retail : Seasonless Style

Big Ideas

Cosmoprof Worldwide Bologna 2017: Part 1

In its 50th year, Cosmoprof launched new areas dedicated to masstige products and multicultural beauty, showing how much the exhibition has change...

Cosmoprof : Beauty : Cosmoprof 2017

Big Ideas

AI ad spend

Indianapolis – Lingerie retailer Cosabella has replaced its digital agency with an artificial intelligence platform called Albert.

Cosabella : Artificial Intelligence : Lingerie

Big Ideas

Coming into fashion

US – Amazon is now the preferred online fashion retailer among American Millennials.

Amazon : E-commerce : Millenials

Big Ideas

Organic competition

US – Premium price organic retailers face fresh competition as budget supermarket chains offer the same quality for less.

Organic : Supermarket : Millennials

Big Ideas

Responding to retail

US – Some 64% of American consumers prefer to shop in bricks-and-mortar stores, according to a new report.

Shopping : Generation Z : Brick-and-mortar

Big Ideas

Free speech

New York – Waverly Labs is launching an earpiece that translates languages in real time.

Waverly Labs : Wearable : New Bricolage Living

Big Ideas

Redefining roles

New York – Helmut Lang has hired an editor-in-residence to oversee the brand’s future creative direction.

Helmut Lang : Workplace : New York

Big Ideas

Discarded profits

Global – Businesses that commit to reducing food waste will earn a positive return on investment, according to a new report.

Whole-system Thinking : Food Waste : The Immortal Brand

Big Ideas

Speak up

Global – Design firm Doberman has designed an app that charts gender bias through voice recognition.

GenderEQ : Workplace Futures : Neutral Culture

Big Ideas

Retail Week Live 2017: Review

The Fourth Industrial Revolution, Chinese consumer mindsets and the most effective retail models were key topics at this year’s Retail Week Live.

Retail : Artificial Intelligence : China

Big Ideas

Digital dailies

Global – Radish provides original curated literary content that is aimed at digitally connected consumers.

Radish : Books : Futuretainment

Big Ideas

Selfie surgeons

Washington – A new study has revealed social media as a top driver in the rise of cosmetic procedures.

Social Media : Cosmetics : Selfies

Big Ideas

E-winners

US – A new e-sports arena in Las Vegas takes video gaming culture to the mainstream market.

E-sports : Gaming : Millennials

Big Ideas

Cosmoprof Worldwide Bologna 2017: Preview

Expect a surge in Inclusive Beauty and Next-level Natural products at this year’s Cosmoprof.

Cosmoprof : Beauty : Neutral Culture

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