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Everything you need to face your future consumer with confidence, including the latest ethnographic research, generational insight, consumer-related stats and overarching human needs.
Markets
Gen Z in Kenya
From Silicon Savannah to the streets of Nairobi, Kenya’s Gen Z are rewriting the rules of power, protest and purpose for governments and brands.
Markets
Gen Z’s Mall Revival
For Gen Z, malls are more than places to shop – they have become social playgrounds where retail, food and entertainment collide to create energy, connection and discovery.
Markets
The Bromeopathy Market
Bromeopathy is entering the mainstream as the wellness industry caters for a new wave of men seeking science-backed products and supplements to fuel their masculinity.
Big Ideas
SXSW 2025: Reclamation Versus Resistance
SXSW 2025 marked a radical shift from resistance to reclamation, as industry leaders build agency in a challenging democracy, create decentralised media platforms and focus on a shared humanity.
Markets
Gen Z in Indonesia
With millions of young, tech-savvy and entrepreneurial Indonesians reshaping culture, business and faith, Gen Z is a force no brand can afford to ignore.
Big Ideas
Selfie surgeons
Washington – A new study has revealed social media as a top driver in the rise of cosmetic procedures.
Social Media
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Cosmetics
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Selfies
Big Ideas
E-winners
US – A new e-sports arena in Las Vegas takes video gaming culture to the mainstream market.
E-sports
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Gaming
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Millennials
Big Ideas
Cosmoprof Worldwide Bologna 2017: Preview
Expect a surge in Inclusive Beauty and Next-level Natural products at this year’s Cosmoprof.
Cosmoprof
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Beauty
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Neutral Culture
Big Ideas
Sugar surplus
UK – Nestlé has announced it will remove 10% of the sugar from its confectionery by 2018.
Nestle
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Sugar
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Nutrition
Big Ideas
Ultra-wealthy on the rise
UK – New research indicates that the number of Ultra High Net Worth individuals (UHNWIs) continues to grow.
Knight Frank
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The Dislocated World
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Money
Big Ideas
Smart idea
India – Rygbee is a new platform that uses artificial intelligence to help develop ideas into finished projects.
Rygbee
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Artificial Intelligence
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Workplace Futures
Big Ideas
Olympic treatment
London – Performance Team is a new training camp that offers athletes the opportunity to be treated like Olympians.
Performance Team
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Fitness
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The Optimised Self
Big Ideas
Silver lining
New York – Ermes Group is using IBM’s cloud-based pricing technology to optimise in-store sales.
IBM
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Ermes Group
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Discount
Big Ideas
Neighbourhood watch
US – The Party Squasher device enables Airbnb hosts to monitor the number of people inside their home remotely.
Party Squasher
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Airbnb
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Airbnb Backlash
Big Ideas
Lights out
Global – Recent technical problems suffered by Amazon have revealed vulnerabilities in the Internet of Things (IoT).
Amazon
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The Internet Of Things
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Smart Home
Big Ideas
Autumn/winter 2017 Fashion Innovation
In the politically charged and consumer-facing autumn/winter 2017 season not just designers, but also the industry as a whole, are moving towards a...
Fashion Week
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Dislocated World
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Backlash Brands
Big Ideas
Social support
US – Facebook is using artificially intelligent (AI) bots to address suicidal behaviour among its users.
Facebook
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Mental Health
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Artificial Intelligence
Big Ideas
Documenting luxury
London – A new luxury tour operator is offering trips that put you at the centre of your own travel documentary.
Luxury Travel Advisors
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Travel
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Personalisation
Markets
Pollution Market
Brands are creating new product categories and transforming their retail spaces in a bid to offer protection from airborne pollution.
Air Pollution
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Whole-System Thinking
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Whole-system Thinking
Big Ideas
Surge in sportswear
India – Growing interest in health and wellness and shifting beauty standards are driving record growth in India’s sportswear market.
India
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Sportswear
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Millennials
Big Ideas
Airborne brew
Hong Kong – Cathay Pacific has developed a bottled beer that is designed to be drunk at 35,000ft.
Cathay Pacific
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Beer
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Travel
Big Ideas
Voice of wellness
US – The HealthTap app has introduced voice-recognition technology that responds to users empathetically.
HealthTap
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The E-motional Economy
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Health
Big Ideas
Good economics
London – A new report from Unilever shows that a third of consumers now buy from brands they believe are involved in social or environmental good.
Unilever
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Sustainability
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Whole-system Thinking
Big Ideas
Playful projection
US – The Internet of Things has acquired a recognisable persona with the new Barbie Hello Hologram.
Barbie
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Generation D
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Internet Of Things
Big Ideas
Truth in troubled times
UK – Consumers are scrutinising brands in times of crisis to ascertain whether they remain true to their principles, according to new research by W...
Weber Shandwick
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Brandstanding
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Transparency
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