Behaviours

Everything you need to face your future consumer with confidence, including the latest ethnographic research, generational insight, consumer-related stats and overarching human needs.

Gen Z in Kenya

From Silicon Savannah to the streets of Nairobi, Kenya’s Gen Z are rewriting the rules of power, protest and purpose for governments and brands.

Big Ideas

SXSW 2025: Reclamation Versus Resistance

SXSW 2025 marked a radical shift from resistance to reclamation, as industry leaders build agency in a challenging democracy, create decentralised media platforms and focus on a shared humanity.

Markets

Gen Z in Indonesia

With millions of young, tech-savvy and entrepreneurial Indonesians reshaping culture, business and faith, Gen Z is a force no brand can afford to ignore.

Markets

The Sexuwellness Men’s Market

Meet the innovators rebranding men’s sexual wellness as a pillar of male pleasure and wellbeing.

Markets

Cortisol Control

Tackling stress is a major concern for the wellness community, with new research and innovations emerging to measure and lower cortisol, along with viral content promoting cortisol-focused solutions.

Big Ideas

Selfie surgeons

Washington – A new study has revealed social media as a top driver in the rise of cosmetic procedures.

Big Ideas

E-winners

US – A new e-sports arena in Las Vegas takes video gaming culture to the mainstream market.

E-sports : Gaming : Millennials

Big Ideas

Cosmoprof Worldwide Bologna 2017: Preview

Expect a surge in Inclusive Beauty and Next-level Natural products at this year’s Cosmoprof.

Cosmoprof : Beauty : Neutral Culture

Big Ideas

Sugar surplus

UK – Nestlé has announced it will remove 10% of the sugar from its confectionery by 2018.

Nestle : Sugar : Nutrition

Big Ideas

Ultra-wealthy on the rise

UK – New research indicates that the number of Ultra High Net Worth individuals (UHNWIs) continues to grow.

Knight Frank : The Dislocated World : Money

Big Ideas

Smart idea

India – Rygbee is a new platform that uses artificial intelligence to help develop ideas into finished projects.

Rygbee : Artificial Intelligence : Workplace Futures

Big Ideas

Olympic treatment

London – Performance Team is a new training camp that offers athletes the opportunity to be treated like Olympians.

Performance Team : Fitness : The Optimised Self

Big Ideas

Silver lining

New York – Ermes Group is using IBM’s cloud-based pricing technology to optimise in-store sales.

IBM : Ermes Group : Discount

Big Ideas

Neighbourhood watch

US – The Party Squasher device enables Airbnb hosts to monitor the number of people inside their home remotely.

Party Squasher : Airbnb : Airbnb Backlash

Big Ideas

Lights out

Global – Recent technical problems suffered by Amazon have revealed vulnerabilities in the Internet of Things (IoT).

Amazon : The Internet Of Things : Smart Home

Big Ideas

Autumn/winter 2017 Fashion Innovation

In the politically charged and consumer-facing autumn/winter 2017 season not just designers, but also the industry as a whole, are moving towards a...

Fashion Week : Dislocated World : Backlash Brands

Big Ideas

Social support

US – Facebook is using artificially intelligent (AI) bots to address suicidal behaviour among its users.

Facebook : Mental Health : Artificial Intelligence

Big Ideas

Documenting luxury

London – A new luxury tour operator is offering trips that put you at the centre of your own travel documentary.

Luxury Travel Advisors : Travel : Personalisation

Markets

Pollution Market

Brands are creating new product categories and transforming their retail spaces in a bid to offer protection from airborne pollution.

Air Pollution : Whole-System Thinking : Whole-system Thinking

Big Ideas

Surge in sportswear

India – Growing interest in health and wellness and shifting beauty standards are driving record growth in India’s sportswear market.

India : Sportswear : Millennials

Big Ideas

Airborne brew

Hong Kong – Cathay Pacific has developed a bottled beer that is designed to be drunk at 35,000ft.

Cathay Pacific : Beer : Travel

Big Ideas

Voice of wellness

US – The HealthTap app has introduced voice-recognition technology that responds to users empathetically.

HealthTap : The E-motional Economy : Health

Big Ideas

Good economics

London – A new report from Unilever shows that a third of consumers now buy from brands they believe are involved in social or environmental good.

Unilever : Sustainability : Whole-system Thinking

Big Ideas

Playful projection

US – The Internet of Things has acquired a recognisable persona with the new Barbie Hello Hologram.

Barbie : Generation D : Internet Of Things

Big Ideas

Truth in troubled times

UK – Consumers are scrutinising brands in times of crisis to ascertain whether they remain true to their principles, according to new research by W...

Weber Shandwick : Brandstanding : Transparency

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