Behaviours

Everything you need to face your future consumer with confidence, including the latest ethnographic research, generational insight, consumer-related stats and overarching human needs.

Gen Z in Kenya

From Silicon Savannah to the streets of Nairobi, Kenya’s Gen Z are rewriting the rules of power, protest and purpose for governments and brands.

Markets

Gen Z’s Mall Revival

For Gen Z, malls are more than places to shop – they have become social playgrounds where retail, food and entertainment collide to create energy, connection and discovery.

Markets

The Bromeopathy Market

Bromeopathy is entering the mainstream as the wellness industry caters for a new wave of men seeking science-backed products and supplements to fuel their masculinity. 

Big Ideas

SXSW 2025: Reclamation Versus Resistance

SXSW 2025 marked a radical shift from resistance to reclamation, as industry leaders build agency in a challenging democracy, create decentralised media platforms and focus on a shared humanity.

Markets

Gen Z in Indonesia

With millions of young, tech-savvy and entrepreneurial Indonesians reshaping culture, business and faith, Gen Z is a force no brand can afford to ignore.

Big Ideas

Selfie surgeons

Washington – A new study has revealed social media as a top driver in the rise of cosmetic procedures.

Big Ideas

E-winners

US – A new e-sports arena in Las Vegas takes video gaming culture to the mainstream market.

E-sports : Gaming : Millennials

Big Ideas

Cosmoprof Worldwide Bologna 2017: Preview

Expect a surge in Inclusive Beauty and Next-level Natural products at this year’s Cosmoprof.

Cosmoprof : Beauty : Neutral Culture

Big Ideas

Sugar surplus

UK – Nestlé has announced it will remove 10% of the sugar from its confectionery by 2018.

Nestle : Sugar : Nutrition

Big Ideas

Ultra-wealthy on the rise

UK – New research indicates that the number of Ultra High Net Worth individuals (UHNWIs) continues to grow.

Knight Frank : The Dislocated World : Money

Big Ideas

Smart idea

India – Rygbee is a new platform that uses artificial intelligence to help develop ideas into finished projects.

Rygbee : Artificial Intelligence : Workplace Futures

Big Ideas

Olympic treatment

London – Performance Team is a new training camp that offers athletes the opportunity to be treated like Olympians.

Performance Team : Fitness : The Optimised Self

Big Ideas

Silver lining

New York – Ermes Group is using IBM’s cloud-based pricing technology to optimise in-store sales.

IBM : Ermes Group : Discount

Big Ideas

Neighbourhood watch

US – The Party Squasher device enables Airbnb hosts to monitor the number of people inside their home remotely.

Party Squasher : Airbnb : Airbnb Backlash

Big Ideas

Lights out

Global – Recent technical problems suffered by Amazon have revealed vulnerabilities in the Internet of Things (IoT).

Amazon : The Internet Of Things : Smart Home

Big Ideas

Autumn/winter 2017 Fashion Innovation

In the politically charged and consumer-facing autumn/winter 2017 season not just designers, but also the industry as a whole, are moving towards a...

Fashion Week : Dislocated World : Backlash Brands

Big Ideas

Social support

US – Facebook is using artificially intelligent (AI) bots to address suicidal behaviour among its users.

Facebook : Mental Health : Artificial Intelligence

Big Ideas

Documenting luxury

London – A new luxury tour operator is offering trips that put you at the centre of your own travel documentary.

Luxury Travel Advisors : Travel : Personalisation

Markets

Pollution Market

Brands are creating new product categories and transforming their retail spaces in a bid to offer protection from airborne pollution.

Air Pollution : Whole-System Thinking : Whole-system Thinking

Big Ideas

Surge in sportswear

India – Growing interest in health and wellness and shifting beauty standards are driving record growth in India’s sportswear market.

India : Sportswear : Millennials

Big Ideas

Airborne brew

Hong Kong – Cathay Pacific has developed a bottled beer that is designed to be drunk at 35,000ft.

Cathay Pacific : Beer : Travel

Big Ideas

Voice of wellness

US – The HealthTap app has introduced voice-recognition technology that responds to users empathetically.

HealthTap : The E-motional Economy : Health

Big Ideas

Good economics

London – A new report from Unilever shows that a third of consumers now buy from brands they believe are involved in social or environmental good.

Unilever : Sustainability : Whole-system Thinking

Big Ideas

Playful projection

US – The Internet of Things has acquired a recognisable persona with the new Barbie Hello Hologram.

Barbie : Generation D : Internet Of Things

Big Ideas

Truth in troubled times

UK – Consumers are scrutinising brands in times of crisis to ascertain whether they remain true to their principles, according to new research by W...

Weber Shandwick : Brandstanding : Transparency

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