Behaviours

Everything you need to face your future consumer with confidence, including the latest ethnographic research, generational insight, consumer-related stats and overarching human needs.

Influencer instinct

Big Ideas

Influencer instinct

UK – Cosmopolitan has collaborated with Millennial influencers to launch the Cosmopolitan Influencer Network.
Cosmopolitan : Influencer Market : Millenials
Airport workout

Big Ideas

Airport workout

Maryland, US – A new workout space at Baltimore-Washington International Airport combines high-end travel with fitness on the go.
Roam Fitness : Travel : Optimised Self
40,000-feet pyjama party

Big Ideas

40,000-feet pyjama party

Global – Emirates has created a set of moisturising pyjamas to help luxury travellers arrive refreshed.
Emirates : Active Recovery : Luxury Travel
Playing at profit

Big Ideas

Playing at profit

US – New statistics from Streamlabs demonstrate that computer game fans are increasingly engaged in watching other gamers.
StreamLabs : Twitch : Online Gaming
Laser labels

Big Ideas

Laser labels

Sweden – Nature & More has worked with ICA to replace sticky labels on avocados and sweet potatoes with a laser mark.
Nature & More : Whole-system Thinking : Packaging
A new flow

Big Ideas

A new flow

New York – My Flo enables women to optimise their routine by synchronising their activities with their menstrual cycle.
MyFlo App : Functional Nutrition : Menstruation
Fruitful eating

Big Ideas

Fruitful eating

US – Okanagan Specialty Fruits (OSF) has developed the first non-browning apple.
GM Food : Sustainability : Whole-system Thinking
Face off

Big Ideas

Face off

US – QallOut is a new video platform for head-to-head livestream video debates.
QallOut : The Dislocated World : Post-truth Politics
Cleaning up their act

Big Ideas

Cleaning up their act

France – Procter & Gamble will launch the world’s first recyclable shampoo bottle made using recycled beach plastic.
Procter & Gamble : Whole-system Thinking : Head & Shoulders
Stockholm Design Week and Furniture Fair 2017: Preview

Big Ideas

Stockholm Design Week and Furniture Fair 2017: Preview

A new wave of Swedish brands and designers are set to challenge the Scandi label at next week’s Stockholm Design Week and Furniture Fair. LS:N Gl...
Stockholm Furniture Fair : Örnsbergsauktionen : Note Design Studio
Genetic material

Big Ideas

Genetic material

London – New research from King’s College London explores how responsible genetics are for our online habits.
Genetics : The Sharded Self : Online
Take a risk

Big Ideas

Take a risk

Norway – A new global risk report examines how the sharing economy can be reframed to fight inequality.
United Nations : Global Risk Report : Sharing Economy
Plus-size Market

Markets

Plus-size Market

A one-size-fits-all approach to fashion, retail and marketing is limiting brands’ potential to engage with consumers.
Plus Size : Marketing : Post-body Mindset
A friendly AI adviser

Big Ideas

A friendly AI adviser

Switzerland – In a world in which children are increasingly developing their own online presence, Oyoty helps to keep them safe as they navigate ...
Oyoty : Awakening Tech : Privately SA
Luxury road maps

Big Ideas

Luxury road maps

Paris – Kering has unveiled its sustainability strategy until 2025.
Kering : Whole-system Thinking : Luxury
Travel ban backlash

Big Ideas

Travel ban backlash

US – Brands are taking a stand against US President Donald Trump’s travel ban.
The Dislocated World : Backlash Brands : Starbucks
Privacy predicament

Big Ideas

Privacy predicament

US – Research has shown that, although consumers don’t trust brands’ ability to protect their data, they can be just as careless.
Trust Economy : Pew Research : Privacy
Egalitarian accommodation

Big Ideas

Egalitarian accommodation

London – The capital’s first community land trust will be soon be realised in the heart of the city, paving the way for more affordable housing. ...
The East London Community Land Trust : Citizens UK : St. Clement’s Psychiatric Hospital
Simplified cities

Big Ideas

Simplified cities

Santa Monica – CitySwipe is a new app that enables users to oppose or support urban plans by swiping left or right.
Cities : Direct Democracay : Urban Planning
Modest Wear Market

Markets

Modest Wear Market

The modest wear market is growing, with Muslim influencers, brand collaborations and lifestyle-led thinking all playing a part.
Modest Wear : Muslim : Influencers
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